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Breitbart's Breakfast Battle Royale

By Bekka Supp | Politics | December 1, 2016 |

By Bekka Supp | Politics | December 1, 2016 |

My maternal grandfather was a weird guy. For a short, Polish man who was often ornery, he had some big opinions. Sure, he was of another generation and I would soon come to find out that the bigger the belt buckle, the worse the opinion, but he always had some sage advice. Whenever there was talk about some oppressive regime in power, he said that the only way to make them bleed was to go for the jugular: Cut off their supply of money.

It would seem that this isn’t Breitbart’s week and they are bleeding.


It all started on Monday when global technology and online ad/ad serving giant AppNexus effectively blacklisted Breitbart’s website from using its ad serving tools after conducting a “human audit of Breitbart and determined there were enough articles and headlines that cross that line, using either coded or overt language,” according to AppNexus spokesman Joshua Zeitz.

Then, yesterday, Breitbart decided to double down.

“Kellogg’s offered no examples of how Breitbart’s 45 million monthly readers fail to align with the breakfast maker’s values,” wrote Breitbart News on Wednesday. “Indeed, the move appears to be one more example of out-of-touch corporation embracing false left-wing narratives used to cynically smear the hard working Americans that populate this nation’s heartland.”

They’re going after big breakfast, y’all.

Breitbart News Editor-in-Chief Alexander Marlow responded in stride to Kellogg’s boycott. Just kidding.

“Breitbart News is the largest platform for pro-family content anywhere on the internet. We are fearless advocates for traditional American values, perhaps most important among them is freedom of speech, or our motto ‘more voices, not less.’ For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice. They insult our incredibly diverse staff and spit in the face of our 45,000,000 highly engaged, highly perceptive, highly loyal readers, many of whom are Kellogg’s customers. Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice. If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table.”

The timing could not have been more perfect. Today, Kellogg’s Pop-Tarts has released two new flavors. Mmmm, delicious breakfast bigotry.


Kellogg’s now finds itself among Target and Allstate in companies that refuse to advertise on Breitbart’s website.

And in case you were wondering if the right wing movement couldn’t get any more insufferable by going after your breakfast cereals, well I’m pleased to announce that Twitter has your back with #BreitbartCereals:

Snap, Crackle, and Pop unavailable for comment.

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