It’s not uncommon for personal tweets to accidentally end up on branded work accounts — blame Tweetdeck gremlins or distracted social media editors, but it happens. But very rarely do you see a renegade social copywriter use their professional platform to intentionally tweet something scandalous, mostly because it is literally the opposite of the job they were hired to do and usually ends in immediate termination.
But whoever just wrote this tweet for the McDonald’s Corporate Twitter must have been dying of cancer and about to lose their healthcare or something, because they clearly had nothing to lose and did not throw away their shot. God damn.
My brain could comfortably conceive the notion that this happened at a lot of other places out there on the Internet — Badlands National Park’s Twitter, or the Twitter of a small entertainment-focused blog (cough) or even, like, Denny’s, maybe. But McDonald’s? McDonald’s, though. Just trying to hold the image in my brain makes me physically uncomfortable Heck, it’s almost enough to make you feel bad for Trump. Fast food is his favorite thing!
It’s worth pointing out, I think, that if this run-down of the people who (used to?) manage McDonald’s corporate Twitter is still relatively up to date, then the majority of them are women, which would certainly explain a lot. I’m not going to guess who among them did the deed, though, because I would prefer for all these fine, fine (possibly former) employees to land on their feet, preferably while walking away from a badass explosion without looking at it. Seriously, if y’all are looking for work right now, call us.
Naturally, McDonald’s would rather have us believe that they were hacked, but listen, Mickey my dude: that excuse didn’t work for Anthony Weiner, and it won’t work for you. OWN IT.
Twitter notified us that our account was compromised. We deleted the tweet, secured our account and are now investigating this.— McDonald's (@McDonaldsCorp) March 16, 2017
It might be gone now, and it certainly forgives none of McDonald’s many, many capitalist sins, but this HAPPENED, America. I don’t care what anyone says, I saw it with my own two eyeballs. Even if those eyeballs don’t still quite believe it.