Ben & Jerry’s posted an open letter on their site today about the importance and meaning of Black Lives Matter, and it was beautiful.

Systemic and institutionalized racism are the defining civil rights and social justice issues of our time. We’ve come to understand that to be silent about the violence and threats to the lives and well-being of Black people is to be complicit in that violence and those threats.

Hatred is for chickens. Ice cream is for everyone. It was a well-worded, fair statement that still managed to respect police officers.

We do not place the blame for this on individual officers. Rather, we believe it is due to the systemic racism built into the fabric of our institutions at every level, disadvantaging and discriminating against people of color in ways that go beyond individual intent to discriminate. For this reason, we are not pointing fingers at individuals; we are instead urging us to come together to better our society and institutions so that we may finally fulfill the founding promise of this country: to be a country with dignity and justice for all.

All lives do matter. But all lives will not matter until Black lives matter.

We ask people to be open to understanding these issues, and not to reflexively retreat to our current beliefs. Change happens when people are willing to listen and hear the struggles of their neighbor, putting aside preconceived notions and truly seeking to understand and grow. We’ll be working hard on that, and ask you to as well.

Black Lives Matter. Choosing to be silent in the face of such injustice is not an option. https://t.co/6Vy0KHJeKU #BlackLivesMatter pic.twitter.com/pK96teLRhd

— Ben & Jerry's (@benandjerrys) October 6, 2016

Spoiler alert: people reflexively retreated to their current beliefs. Fox News naturally included “calls for boycott” in its headline, citing a couple people on Twitter with no RTs and like four Favs. It’s also sparked the #BenAndJerrysNewFlavor

All Flavors Matter, but when you open it up…it's just vanilla. #benandjerrysnewflavor

— Emma Evans 🎃 (@TrancewithMe) October 7, 2016

Hands up, Don't Scoop #benandjerrysnewflavor

— Narcissus Lannister (@Ignant_MF) October 7, 2016

White chocolate tears #BenAndJerrysNewFlavor

— Adrianne Renee (@yoadrianne1) October 7, 2016

Thurgood Marshmellow #BenAndJerrysNewFlavor

— Kevin Of House Stark (@Self_Made_Allen) October 7, 2016

#BenAndJerrysNewFlavor Black Lives Batter

— Javoncè (@ladyjaja123) October 7, 2016

I Have A Cream #BenAndJerrysNewFlavor

— Philip Lewis (@Phil_Lewis_) October 7, 2016