This is interesting. It turns out over in the UK — where they seem to actually care about truth in advertising — if you use too much Fotoshop by Adobé and you’re trying to sell anti-wrinkle cream, the ASA will ban the ad.
Here’s the ad in question.
Here’s a photo of Weisz without make-up (and yes, I know, I know. You’d still tap that. NOT THE POINT)
Here’s the ASA statement (via DailyStab):
We told L’Oreal Paris to ensure that they did not use post-production techniques in a way that misrepresented what was achievable using the advertised product. Although we considered that the image in the ad did not misrepresent the luminosity or wrinkling of Rachel Weisz’s face, we considered that the image had been altered in a way that substantially changed her complexion to make it appear smoother and more even. We therefore concluded that the image in the ad … misleadingly exaggerated the performance of the product in relation to the claims ‘SKIN LOOKS SMOOTHER’ and ‘COMPLEXION LOOKS MORE EVEN’.”
Here’s L’Oreal’s defense.
“We do not believe the ad exaggerates the effect that can be achieved using this product.”
Look: Photoshop or no, Rachel Weisz is a gorgeous woman, but that ad? Jesus, there’s not a blemish in sight. It looks like her face was sandblasted by Gods and sprinkled with fairy dust. Even her hands looks suspiciously smooth for a 41-year-old woman.