When it was announced that we would be getting a Play-Doh-based movie coming our way, most of us probably figured that was the exact moment these game and toy movies had fully jumped the nostalgia shark. And when we heard Paul Feig of all people was attached, there was a heaping dose of confusion poured on top of our disappointment. But apparently, Feig himself didn’t understand the choice at first either.
We’re moving forward [with the film]… My company was approached by Hasbro with this property and at first I was like, ‘How do you make a Play-Doh movie?’ and then I was like, ‘Wait, it’s colored clay. It’s Claymation!’ So then we had an idea that we really liked and then we brought [screenwriter] Jason Micallef in and kind of kicked it around with him, he went away and put together a pitch, came back, and it’s the funniest—I just think it’s hilarious. Let’s just say it’s gonna be a big movie, big in scope.
Oh good! If Paul Feig is being drawn to stop motion claymation, he’s definitely doing fine, right? RIGHT?
Here’s an exclusive early look at the Play-Doh movie: