Many many months ago, I asked you all to complete a survey that the good folks over at Blogads was conducting on our site and, in exchange, I promised to share with you the results of that survey. I then promptly completely forgot about it. However, Lainey has reminded me of the promise, and as such, I will now deliver on it.
You can find the complete survey results here.
Here are the highlights: Once again, we skew female (nearly 67 percent), though it’s down from last year by around 3 percent, I believe. Over 60 percent of our audience is also between the ages of 21-34. Yay! We’re advertiser friendly. We are a highly-educated group — over 90 percent of you have completed at least some college (22 percent have grad degrees). Unsurprisingly, only seven percent of you are Republican, while the great majority of you (nearly 80 percent) are either Democrats or Independents. We’re also 83 percent white, which means were 17 percent non-white! That’s not too bad for a lily-white geek site (to our non-white readers: Tell all your friends about us!).Also, 82 percent of you never attend church. Fucking heathens.
You’re all over the place in terms of profession, though the four leading fields are Education, Arts and Entertainment, Social Services, and the legal field. What else? 22 percent of you are on Facebook, but as of the survey date, less than one percent are on Twitter (I suspect it’s closer to 5 percent now). Strangely, 95 percent of you attend the movies less than once a month (we’re a movie blog! What’s up with that?) Oh, here’s that answer: 94 percent of you buy at least one DVD per month (over 50 percent of you buy 3-5 DVDs per month). Should we beef up our DVD coverage?
Here’s a somewhat disturbing statistic, however. Among our readers, the three most popular television shows are “Project Runway,” “The Office,” and “Family Guy.” Really? We’ve never even reviewed “Family Guy,” to my recollection. “House,” “Top Chef,” “The Soup,” “Dexter,” and “Heroes” are also well represented. “30 Rock” is not.
Almost 99 percent of you don’t shop at Wal-Mart (what’s the matter? You hate low, low prices?). Something like 25 percent of you have commutes longer than an hour; 96 percent of you don’t eat breakfast, 68 percent of you have seven or more tattoos,and 85 percent of you are at least occasional drinkers.
So, in short, you’re all well-educated, DVD-buying (but not at Wal-Mart) tattooed, liberal drunk motherfuckers with scurvy, huh?
That’s my kind of people (except for “The Family Guy”).