Joe Filipas, a marketing dude and filmmaker out of Minneapolis who goes by @fakejoefilipas on the Twitters, had a bit of an over-reaction last week. After having his social media feeds clogged with brands pushing their tie-ins to the Minions franchise, he demanded that Fandango stop shoving the little yellow people down his throat. Then, he realized that only one hyper-specific situation would make this alright.
And so began #MinionSafariHunt, a novella Joe improvised in real-time over the next five full days detailing an elaborate adventure into the heart of the jungle, and mayhaps even into the heart of mankind itself, in pursuit of small yellow capsule-beings with blue goo blood that must be punished with violence.
The attached Storify collects every tweet. It’s a doozy of a wormhole and one of the most rewarding long-form Twitter stories to ever combine the themes of Joseph Campbell with the visceral murder of children’s entertainment.
Behold! The Call of the Minion: