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Dunkin-Treat-Yourself-Robe.jpg

How Do We Feel About The Dunkin' Fashion Line?

By Kristy Puchko | Miscellaneous | November 19, 2020 |

By Kristy Puchko | Miscellaneous | November 19, 2020 |


Dunkin-Treat-Yourself-Robe.jpg

Dunkin’ (formerly Dunkin’ Donuts) is a storied American institution, dishing out donuts, breakfast sammies, and stupidly, deliciously sweet coffee drinks for 70 years. So, it’s obviously time they pivot to a fashion line.

Behold this announcement tweet of a new era of style:

According to the Masslive article teased above, the sweatsuits, radiant in Dunkin’s signature orange, white, and pink, sold like hotcakes. So, the brand’s store is rolling out a bunch of other merch for Dunkie junkies, including bedding, scrunchies, a tandem bike, and a mini-fridge. You can even get personalized gear with your name in the Dunkin’ font. Sure, why not!?

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Now, you might wonder if this post is sponsored content. 1) We don’t do that here. 2) I wish! Because here’s the thing: I totally recognize that the sweatsuits are both ugly AND impractical. BUT I WANT THEM!

Look at these!

Dunkin Sweatpants.png

They cannot decide if they are pants or gym shorts, so split the difference with indifference. Then, they opted to tack on flare. Donuts up the leg? Sure. stripes around the ankle to make every sock look like your mom’s tennis socks? OF COURSE! And yet…they have pockets, look cozy, and I CRAVE THEM.

How about this sweatshirt?

Dunkin Sweatshirt.png

First off, props to this model, who makes it look like nothing is more fun than wearing a Dunkin’ hoodie on a Dunkin’ bedspread. HOWEVER, while I love a color block and cannot deny the charms of Dunkin’s trifecta palette, the torso is a big WHITE canvas begging to have my Dunkin’ latte spilled on it. YET! I cannot resist its allure.

So, perhaps it’s a good thing that ALL of the sweats are all sold out, as is the “Treat Yourself” bathrobe, which I would totally wear outside as if it were a chic kimono jacket.

Dunkin sold out sweats 2.png

But let’s say this fast-food fashion wasn’t sold out. Would you dare? Or are you gonna’ dunk on Dunkin’s duds? FASHION DEBATE TIME!




Kristy Puchko is the managing editor of Pajiba. You can follow her on Twitter.



Header Image Source: Dunkin'