Retweeted over 70,000 times, and liked nearly 100,000 times, many of you may have already seen the new Denny’s ad, which the company tweeted out yesterday. If not, take a look:

zoom in on the syrup pic.twitter.com/omRBupjrXq

— Denny's (@DennysDiner) March 1, 2017

Looks fairly generic, right? Pancakes, syrup, and way too much butter. However, if you’re able to pinch and zoom on your phone, you’ll find there are, uh, subliminal-ish messages. Here’s the enlarged screengrabs, via Adweek:

Uh, OK. Lower Left corner, lower right corner, right corner, butter. I didn’t see anything. What’s going on here?

“has this distracted you from overwhelming existential dread lol.”

Ha!

I think the marketing message here is clear: We’re all going to die, and we’re just waiting out our final days, so why not have a Moons over My Hammy? Who gives a shit about our waistline at this point? In fact, cigarettes should also come with a new warning label: “Fuck it. You’re going to die long before these cigarettes can kill you. Smoke up!”

via Adweek

Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.