Okay, so admittedly marketing for beer is the last place we’d look for progressive messages about sexual politics. But for fuck’s sake, Bud Light, this “misstep” is next level stupid.
As part of their #UpForWhatever campaign, Anheuser-Busch issued bottle labels that read: “The perfect beer for removing ‘no’ from your vocabulary for the night.”
Buzzfeed traced the discovery of this bonkers label to the internet outrage that spurred a response. Basically, much of the world wide web agrees with Mr. Hiddleston.
Bud Light: The Rapey Beer. pic.twitter.com/J4mjBxyIpJ— Shane Nicholson (@ofvoid) April 28, 2015
As does Christina Aguilera:
But guys and non-guys, that’s totes not what Bud Light meant! They weren’t saying eliminate the “no” in a rape culture promoting way that suggests that women who drink are essentially asking for sex even when they are expressly not. They meant it more in the cool, fun Amy Poehler improv way, right?
Anyway, after much backlash online, Bud Light vice president Alexander Lambrecht issued a statement to Buzzfeed:
“We created more than 140 different scroll messages intended to encourage spontaneous fun. It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.”
Except, you know, sexually assaulting strangers for funsies because #StPatsDay #UpForWhatever #RapeCulture4evs
The labels have since been pulled. Arthurian preschooler D.W. Read responds:
We’re with her.
Kristy Puchko can’t even sometimes.