film / tv / politics / social media / lists / web / celeb / pajiba love / misc / about / cbr
film / tv / politics / web / celeb


'The Hitman's Body Guard' Spoils Fun Marketing Campaign With Lame Low Blow

By Kristy Puchko | Film | May 26, 2017 |

By Kristy Puchko | Film | May 26, 2017 |

Starring Ryan Reynolds and Samuel L. Jackson, the action-comedy The Hitman’s Bodyguard enticed us straight out the gate with the allure of their powers of snark and side-eye combining into silly summer spectacle. The premise was promising in that it was absurd: a hitman’s bodyguard must defend him, also hates him. The red-band trailer had us in hysterics. And then came this cheeky poster, nodding to the most of iconic bodyguard movies, the Whitney Houston / Kevin Costner The Bodyguard.


We were sold. We were excited! We were counting down the days until The Hitman’s Bodyguard’s release on August 18th. Then came the latest character posters. Which, well, take a look.



Why take a movie that seemed a fun, hard-R romp of madness and mayhem that all those over 18 could enjoy! But now thus poster has made the left a punchline. And all for a lame pun. This is why we can’t have nice, ludicrous things.

What in the Drunken Slurring Fuck is Johnny Depp Doing In 'Pirates of the Caribbean: Dead Men Tell No Tales'? | We Talked to Zac Efron About His New Movie 'Baywatch,' And It Got Really Weird

Kristy Puchko is the managing editor of Pajiba. You can follow her on Twitter.