'Get Out' Finally Solves the Mystery of Who Uses Bing
If you haven’t seen Get Out yet, I’m going to need you to close this tab, flip off your boss, go see Get Out, and come back. Two reasons. One, it’s a great movie—one of the best horror films in recent memory, in fact. Get Out is funny, scary, thought-provoking, excellently acted. As TK wrote in his review, “it’s a riveting and intense horror movie, a terrific (and timely) piece of racial and societal satire, and just a great fucking film.”
Two: I’m about to venture into heavy spoiler territory, and this is one of those movie that you should know as little as possible about going in.
So leave right now, if you haven’t seen Get Out yet. Shoo.
I need to talk about Bing. (Said no one ever.)
Get Out, in addition to being a masterful work of horror, is a nice little product placement vehicle for Microsoft. Chris (Daniel Kaluuya), Get Out’s main character, has a Microsoft tablet and a Microsoft phone, both of which get prominent placement at various points throughout the movie. It’s a little bit blatant, but Get Out is an independent property from a first-time director without any A-list stars, so hey, you gotta do what you gotta do to get your budget. It’s not like it’s Superman throwing down in an IHOP, after all.
And product placement, wouldn’t you know it, gave me one of my favorite images from the movie. (SPOILERS NOW, HEED THE TITLE AND GET OUT.)
The basic premise of Get Out is that Chris goes with his white girlfriend Rose Armitage (Allison Williams) to visit Rose’s parents (Bradley Whitford and Catherine Keener) and brother (Caleb Landry Jones). Liberal suburbanites, their racism takes the form, not of slurs and burning crosses, but of saying “my man” a lot and assuring Chris right off the bat that, y’know, they would have voted for Obama for a third term if they could have! Under that performative liberal veneer, however, lies a dastardly plot to (without going into specifics) steal the lives of Black people—literal appropriation. As it becomes more and more obvious that the Armitages are up to something, audiences wonder whether or not Rose is in on it.
And she is. Of course she is. Rose—understanding Rose, “#woke” Rose, who thinks her family’s preconceptions about race are, like, the most embarrassing thing ever and didn’t tell her parents Chris is black because (she assures him) it’s not like it matters—is the bait, the one who lures Black people (specifically men) to her family’s house in the first place. Her ruse finally discovered by Chris, Rose can go back to being her normal self. She does a spot of movie watching on her bed, wearing a button-down white shirt with her hair in a slicked-back high ponytail. On the screen: Dirty Dancing, “Time of My Life” blaring tinnily from the speakers. Her snack: dry Froot Loops accompanied by a glass of milk, which she sips through a straw. Struck by an idea, she turns to her Microsoft tablet and does a search for “top NCAA prospects.”
I lost 100% of my shit. This one shot is the greatest thing Bing—nay, Microsoft, nay, technology as we know it—has ever given the world. Finally, Microsoft has answered the age-old question: Who actually uses Bing? In The Amazing Spider-Man, they tried to convince us Peter Parker does, like a teenage nerd would ever in his life:
Get Out’s explanation rings much more true. Who would use Bing? The most basic white girl imaginable. I am 98% sure Microsoft didn’t mean it to come across that way, but I also really don’t care. It’s perfect. Thanks, Jordan.
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