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Midsommar trailer.png

Box Office Report: Your Friendly Neighborhood Pagan Sacrifice

By Kayleigh Donaldson | Film | July 7, 2019 |

By Kayleigh Donaldson | Film | July 7, 2019 |

Midsommar trailer.png

Trust the Marvel-verse to overcome the Summer’s seriously lagging box office and deliver a record breaking six day opening. Well, of course, this isn’t really Marvel’s victory because Spider-Man: Far From Home is Sony Pictures’s baby. This is their cheque to cash. Of course, Disney will be delighted to see the first MCU film post-Endgame making over $185 million in less than a week. All the corporations win! And also Jake Gyllenhaal! Peter Parker’s latest trip delivered the largest Tuesday opening ever, as well as the second widest opening ever as it debuted in 4,634 theatres. Not too shabby. The film is already outpacing its predecessor, Spider-Man: Homecoming, and overall, the movie has made over $580 million worldwide, in large part thanks to a major opening in China. Marvel movies make money. Who knew?! Bring on Venom 2!

Toy Story 4 slid to number two with $34.3 million this weekend, pushing its domestic gross past $306 million in three weeks and a domestic total closing in on $650 million. For those keeping count, Disney currently have four of 2019’s highest grossing movies. One of those is Aladdin, which just soared past $900 million.

At number six is Midsommar, which brought in $6.5 million from just over 2700 theatres this weekend and over $10 million overall. I’ve seen some people write that off as a flop, especially in a Summer where mid-budget indies aimed at general audiences aren’t doing so hot. However, this is still a big opening for an indie title in 2019, and indeed, it’s one of the year’s best. Yeah, this is just how the market is now, guys. It kind of sucks. Director Ari Aster’s first film, Hereditary, made back almost ten times its budget, so can Midsommar do as well? It’s got a tougher field to fight in, given that it’s Summer and Disney reigns supreme. Counter-programming smaller releases against these blockbuster behemoths has not done so well this Summer, sadly.

This week sees the release of comedy Stuber and alligator survival horror Crawl.

You can check out the rest of the weekend box office here.

What films did you watch this weekend? Let us know in the comments.

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Kayleigh is a features writer for Pajiba. You can follow her on Twitter or listen to her podcast, The Hollywood Read.

Header Image Source: YouTube // A24