Recently I appeared on the Pop Rocket podcast specifically to talk about the anticipated drop in Suicide Squad ticket sales this coming weekend. One of the questions raised was whether or not this was actually a particularly bad summer, or whether upward years like last year were just a trend. Whether faced with the competition of Netflix serial binges, summer events like music festivals, and even app games like Pokemon Go, the summer blockbuster is losing its steam.
I proposed an alternative theory. Consider the lineup of movies this year, Batman V. Superman: Dawn of Justice was released on March 12th, still considered winter. Captain America: Civil War was May 6th, part of spring. Coming up on the other side of things, Doctor Strange isn’t due out until November 4th, the Amy Adams alien thriller Arrival is November 11th, Fantastic Beasts and Where to Find Them is scheduled for November 18th, and Rogue One comes out December 16th. While Christmas season has always been a place for studios to stick some big tentpole films, it seems like more and more, they’re directing their eyes away from the summer season.
Could it be that we’re just at a point where the summer blockbuster season, not unlike the network TV season model, is an outdated metric on which to base the success of the film industry? Is it just that there are so many studios putting out so many tentpole films each year, that now the entire calendar is in play?
Tell us your thoughts in the comments!