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Kourtney Kardashian Grammys Getty.jpg

Don't Buy Kourtney Kardashian's Vagina Taste Altering Gummies

By Kayleigh Donaldson | Celebrity | February 8, 2023 |

By Kayleigh Donaldson | Celebrity | February 8, 2023 |

Kourtney Kardashian Grammys Getty.jpg

I feel like it should go without saying, but apparently, it must be said: don’t try to alter the taste of your vagina. It’s fine the way it is. Alas, this is what we have to deal with now. Kourtney Kardashian is the one sister in the family of mega-corporate planet-burning hustlers with the least defined business image. She’s got a lifestyle website with no real personality, a Rockstar husband whom she’s started dressing identically to, and little seeming interest in being a reality star in the vein of her sisters. Her latest endeavour is another step into the world of wellness branding.

Last year she launched a line of supplements called Lemme. The website informs us that Kourtney has ‘tried so many different things and met with doctors, gurus, specialists, in pursuit of living my healthiest and most balanced life.’ But she wanted her vitamins to be ‘yummy’, to be so tasty that you’ll forget they’re even vitamins. Again, none of this is new. Gummy vitamins for adults are commonplace on the over-saturated (and often poorly regulated) supplements market. Her newest product is Lemme Purr, vaginal health gummies ‘clinically shown to support a healthy vaginal microbiome and healthy pH levels.’

You’ll notice the little * in the captions. That’s because, on the website, that refers to a teeny disclaimer at the bottom of the page noting that ‘These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.’ It would be easier to just say, ‘it’s bullsh*t’ but I suppose that’s not great marketing.

Then again, it’s not great marketing for Kourtney to go on Instagram and say, ‘Give your vagina the sweet treat it deserves (and turn it into a sweet treat). You know what they say…you are what you eat.’


Dr Jen Gunter, a gynaecologist and author of The Vagina Bible who has frequently called out Gwyneth Paltrow’s Goop for its bad health advice, took to Instagram to condemn Kardashian. She said:

‘Anyone who suggests that your vagina isn’t fresh or needs an improved taste is a misogynist and awful person, and yes that includes you @kourtneykardash and your @lemme grift.

Weaponizing the patriarchy for profit is misogyny. Your vagina is terrific. If you think you have a health condition, consult an expert not a Kardashian.

And that pineapple myth needs to die. It’s a myth and one of the reasons I had to include a chapter on food in The Vagina Bible.’

Well said!

If you have concerns about your vaginal health, see your doctor. If your partner wants you to taste like pineapple down there, dump them. If someone tries to claim that your vagina isn’t ‘normal’, throw them into the sea.

It doesn’t surprise me in the slightest that one of the Kardashians has decided to get in on the deeply misogynistic, scientifically wrong, and often conspiracy-adjacent world of wellness (something Kourtney has already engaged in.) They make bank from implicitly telling other women that they’re not good enough. They’re not skinny enough, their skin is bad, their makeup terrible, and so on. They’re just replicating what capitalism is built on, of course, but it’s the way they’ve made themselves the faces of their own brands where things get interesting. They position their Facetuned, nipped and tucked, contoured selves as the perfection you can attain. Never mind that not even they look like that in real life. They are such blank slates of personality that they can slap their name on anything and find an audience. It’s clearly worked for them with certain products, such as Khloe’s jeans brand and Kim’s shapewear line. It’s been less successful for stuff like Kylie’s swimwear brand, which hasn’t posted to its Instagram page since last Summer.

I’m sure some people will fling money at Kourtney for her gummies because the ceaseless marketing they engage in can’t help but be effective on some level. But I wouldn’t be surprised if this whole brand fell by the wayside in the near future. It’s a crowded market, an expensive one, a scientifically shitty one, and a lawsuit away from devastation. But oh dear lord am I annoyed to yet again be reminded that nothing we do with our own bodies is good enough in the eyes of capitalism.