The week after New Years, as well as the first week in September, are where studios probably take their biggest dumps of the year, knowing that Christmas holdovers will probably still dominate. Last year, they took an extra box of laxatives before excreting the unholy The Devil Inside, the sixth movie of all time to receive an F from Cinemascore. However, it also opened with $34.5 million, the biggest opening weekend for a movie opening during the first weekend of the year, all time.
This year, Texas Chainsaw 3D improved on The Devil Inside’s F with a C+ on Cinemascore, but it fell way short of the record for opening on the first weekend of the year.
Here’s a trip down memory lane with a look at the entire top 10 in that category.
10. A Civil Action: $15.1 million
9. Traffic: $15.5 million
8. A Beautiful Mind: $16 million
7. Hostel ($19 million)
6. The Unborn ($19 million)
5. Bride Wars ($21 million)
4. Texas Chainsaw 3D ($23 million)
3. White Noise ($24 million)
2. Gran Torino ($29 million)
1. The Devil Inside ($34.5 million)
The rest of the box office this weekend was mostly December holdovers. Django Unchained is doing very well for itself, adding another $20 million to cross the $100 million mark, as did Les Mis by adding $16 million to come in at fourth. Sandwiched in between, The Hobbit crossed the $250 million mark ($263 million, to be exact), while at number five, Billy Crystal’s Parental Guidance added $10 million to bring it to a criminal $52 million.
Tom Cruise, meanwhile, has not duplicated the success of last year’s holiday release, Mission Impossible: Ghost Protocol, as Jack Reacher is just now passing the $60 million mark, and likely will not reach $100 million. This Is 40 is up to $54 million, which is actually a solid gross for a $35 million budgeted film (the difference, of course, is that Jack Reacher has already added $55 million overseas, while This Is 40 is not likely to create much buzz internationally).
The disappointment this week may go to Promised Land, as the Matt Damon film expanded to 1600 theaters, but could only muster $4.3 million, good for 10th place.