Revolutionary New Bra Made of Magic Only Unhooks When You Find True Love
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Revolutionary New Bra Made of Magic Only Unhooks When You Find True Love

By Dustin Rowles | Videos | January 31, 2014 | Comments ()

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The latest in wearable tech is a “smart” bra from a Japanese lingerie company that apparently only unhooks if you find true love, defending a woman’s breasts from hordes of sleazy man paws until the heart knows. How does it know? A sensor in the bra detects the heart rate and sends it to a special smartphone app for analysis, via Bluetooth. If the heart rate rises above a certain level — a sign of true love, apparently — the bra unhooks and flings itself open (unfortunately, it does not have a device that exclaims “BOOBIES” when it opens).

Of course, one’s heart rate could also rise if one were, say, being manhandled by a sleazy dude, having sex with a casual encounter, nervously meeting your boss, or celebrating your team’s victory at a ballgame, which are all great times for a smart bra to unhook.

“Until now, the bra was a just piece of clothing to remove,” says the smart-bra’s creator, “but now it is an instrument to test for true love … destined to become a friend of women around the world.”

Uh huh.


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Comments Are Welcome, Bigots and Trolls Are Not

  • Kate Nelson

    Very interesting concept.Opening bra with the help of pulse rate!That's what is called innovation.

  • profession: none, or starlet

    My first thought: "Yeah, because your heart rate wouldn't at all rise if you were being raped."

    I can't even really bring myself to make jokes about how obviously stupid this is.

  • annie

    What if I just want to take my bra off because it's been a long day, and my tits are tired?

  • Jessie Soto

    I like the pattern, but seeing as I'm married I'm afraid that if my husband tries to unhook it, and it DOESN'T come off, that it would cause some major problems, like a porny Mr. Bean sketch.

  • bastich

    "Unfortunately, it does not have a device that exclaims “BOOBIES” when it opens."

    Don't be silly! This is a Japanese-made bra -- it would exclaim "HADOUKEN!"

  • BlackRabbit

    Make different versions for holidays, like the Halloween one makes a crreeeak sound or evil laughter. Or one that just plays a little "taaa-da" sound and sprays confetti when it opens.

  • Uriah_Creep

    Or combine this Magic Bra technology with yesterday's rocket bra and you've got something that 'll make YOUR heart rate soar.

  • Mrs. Julien

    So it's a chastity belt for one's breasts? Did the designers have any human reproductive biology classes in school? Any at all?

  • Steve

    Dibs on the "magic chastity belt."

  • Daniel Valentin

    Girl: Please don't rape me!!! I don't want to be forced into sex!!
    *bra unhooks from raised heart rate*
    Rapist: HA!! Your bra says otherwise! Spread 'em!

  • foolsage

    Oh, FUCK. You're right. That's a rape defense, right there.

    "Your Honor, she was in love with me. That's why her bra opened."

    That is wretched.

  • foolsage

    I give it at most a week until some clever guy figures out how to hack the app remotely. Cute girls walk by and their bras spring open; product recalled.

  • (unfortunately, it does not have a device that exclaims “BOOBIES” when it opens).

  • ZbornakSyndrome

    Um, does that mean I have to go jogging when I want to take my bra off? Or do I just sleep and shower in it until my true love comes along?

  • lowercase_ryan

    yeah, not getting the bra off is a total deal breaker :/

  • BWeaves

    Sounds dangerous. How do you get if off by yourself unless you masturbate?

  • ZbornakSyndrome

    I was just wondering how you got it off if you were alone!

  • L.O.V.E.

    It gets off when you do, duh.

    Also, new marketing slogan, yes?

  • BWeaves


    Yes, yes yes yes yes.

  • L.O.V.E.
  • L.O.V.E.

    It comes off when the heart rate jumps?

    This guy says,
    Best sports bra evah!

  • Aaron Schulz

    That sets up a lot of really funny social situations. I hope when it opens its in some way spring loaded so you can tell this chick just shook her boss' hand and her bra exploded.

  • "from a Japanese lingerie company"...because of course it would be.

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