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Guinness Ad Reaches New Manipulative Lows

By Joanna Robinson | Videos | September 6, 2013 | Comments ()


obama-guinness-Charles-Dharapak-AP1.jpg

You thought that Obama photo shoot was opportunistic? Oh, brother, you ain’t seen nothing yet. I’ve heard some folks call this commercial “inspiring” or “game changing.” I dunno, you can judge for yourself. More of my cynicism after the video.

I mean, yes, it’s nice that this is a beer commercial that celebrates friendship over some sort of testosterone-fueled nonsense. It’s also lovely that these men can be both sensitive and physically strong. But I find the whole thing manipulative. And I’m usually the first to grab a tissue. What do you think? Is my heart blacker than a pint of plain?



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Comments Are Welcome, Jerks Will Be Banned


  • ben

    its just trying to send a positive message about friendship. its not hurting anyone. they all are friends n they arent pitying their friend, theyre rallying around him and helping him through this

  • Declan Murphy

    Utterly disgusting. An insult to anyone with any disability. Fuck you Guinness.

  • E Robb

    I'm a bit surprised you guys are calling advertisement "manipulative" like it's a change. You guys do know that EVERY ad is trying to manipulate you to buy a product... right? Even the funny ones...

  • Bananapanda

    I kinda like it - it goes with the ParaOlympics campaign last year (Meet the Superhumans).

    But this would make a pretty good ad: http://youtu.be/VyMD7vd-_U0

  • Kristopher R

    I just immediately thought that they're a bunch of assholes because most of them left the wheelchairs there. Can't at least one of you jerks put them away?

  • Shannon

    THANK you!

  • Stellamaris2012

    ha! I loved it. Fell for it hook, line and sinker. I even posted that commercial to my FB page I liked it that much.
    I loved it as much as I loved the (now-not-to-be-found) Nike commercial from the Olympics with "Ali in the Jungle" song playing.

  • PaddyDog

    No-one else has a problem with the godawful music?

  • Sara_Tonin00

    Eh, the only thing wrong with this ad is that people will spend most of the time thinking it's for Nike. Otherwise, it doesn't strike me as any worse than most of what's out there. I do second those voicing the opinion that I'll take this over bikinis and TWINS anyday.

  • I don't have any issues with the ad aside from the claim that drinking Guinness somehow reveals some upstanding characteristics in an individual. That's a bit of a stretch.

  • Al Borland's Beard

    Yeah, usually it's been the complete opposite for me.

  • csb

    I actually liked the advert in terms of the twist in the story and its theme of friendship, that on its own is nice. As an actual advertisement for a product though, I guess it is a bit manipulative but overall I feel kind of meh about it.

    What I don't like about the ad is that it could really be about any drink, or really anything I suppose. The best Guinness adverts, IMHO, play on the nature of the pint ('the black stuff', 'good things come to those who wait', etc.) or that play on broader Irish culture.

  • bastich

    I gave up on Guinness when they got rid of their mascot...'cuz there's nothing more majestic than the toucans of Ireland.

  • googergieger

    Ironically it was a drunk driver that put that guy in a wheel chair.

  • Al Borland's Beard

    Eh, I guess I'll take it over all the domestic beer ads I see during football and such, specifically the Ice Cube ones. It's sad that the baddest rapper of my childhood is losing arguments to a fucking bottle of Coors Light.

  • Anthony Hoffman

    If the handicapped guy were a victim of a DUI driver or vice versa, it would have added some depth. Barely. I just hate that over-compensating, macho man shit.

  • Helo

    For starters, this is recycled from India...

    http://www.youtube.com/watch?v...

    I feel as though I would have been more OK with this if they'd have been somehow advocating for designated driving, rather than use the good intentions of the purported scenario to hawk some swill.

    *apologies to the fine people who enjoy Guinness.

  • frpg

    guiness aint beer

  • bastich

    So what is?

    (If you answer "Budweiser", then we're going to have to take away your Drinking merit badge.)

  • Cory Chalmers

    I'll take this over an ad with nearly naked nearly underage women falling over the guy who grabbed "the right beer" in a darkly light bar.

  • Jiffylush

    I don't want to live on this planet anymore.

    I generally agree but I would rather have them be about the product than some fictional lifestyle. Too bad no one asked me before making pretty much every beer commercial ever.

  • Cory Chalmers

    Newcastle and Jameson locked down great alcohol advertising for the time being. It may be jaded, but if it's not blatantly sexist or rapey, I'm not going to complain. Too much "the feels" is the lesser(est) of two(most/all) evils.

  • Dave Blewer

    OK... Speaking as a sometime wheelchair user...

    I was fine with it. A bunch of mates take time and hard knocks to practise a sport that will include their wheelchair bound friend...

    Pretty good bunch of people

  • Declan Murphy

    Don't be naive. Guinness are making money from the tragedy of disability. Perhaps you would feel differently if you used a wheelchair because of an alcohol related traffic accident.

  • Your heart is the exact appropriate level of black

  • Pat Sponaugle

    I'm not sure how I feel about it. I was quite moved by it and had I hit stop right before it became a beer commercial, I would have been extremely ... uplifted?

  • Gayle

    Bit cheesy, but lets face it most adverts are. Which is a shame, Guinness adverts used to practically be art! http://youtu.be/ueKvBThaqR4

  • Catagisreading

    There's a great Christy Moore song with a line that I always presumed was about that ad, http://www.youtube.com/watch?v...

  • PaddyDog

    Christy does directly reference a famous old Guinness ad in his song, Lisdoonvara:
    Before the Chieftains could start to play,

    Seven creamy pints came out on a tray

  • csb

    I'm pretty sure that "Delirium Tremens" predates that Guinness ad. Actually I think it may have inspired this Guinness ad...

    http://www.youtube.com/watch?v...

  • TCH

    DT is delicious. Have an upvote.

  • Catagisreading

    Huh, the more you know....

  • Conor

    The ads have been consistently bad recently, filtering out the original identity of Guinness.

    Little to absolutely nothing to do with Irishness any more. The old ads used to be fantastic.

    www.youtube.com/watch?v=_Y-UB5...

  • PaddyDog

    Perhaps because Guinness is no longer an Irish company. It's owned by the Diageo conglomerate.

  • e jerry powell

    They must have changed ad agencies recently.

  • Ofir Fishkin

    i guess if it was for something like raising awareness for handicap rights or something it would be ok, but beer? that just really manipulative.

  • rio

    I'm more appalled at the blatant rip off of Friday Night Lights Season 1. Also yeah, totally manipulative, and this come from someone who can binge watch Lifetime movies. Keep making your delicious beer and stop trying to be Nike damn it!
    Have some dignity Guinness! For Christ's sake they used to serve you in hospitals!

  • Aaron Schulz

    thats a bit gross, i feel like they crossed a line, or at least stepped on it, and soon they will go way to far

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