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An Ability to Turn Homophobic Messages of Hate Into Love Is the Reason I'm Eating Honey Maid Graham Crackers Right Now

By Dustin Rowles | Videos | April 4, 2014 | Comments ()


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Here’s a little context, which you can glean from the ad itself. Honey Maid recently featured an ad as part of their Wholesome Family campaign featuring two gay dads. As you might expect, there was some backlack. However, Honey Maid brilliantly turned that backlash into a heartwarming message of positivity.

Just watch.

And not for nothing, but I’m not kidding about eating the Honey Maid graham crackers right now. They’re very popular in our house.

via Slate




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Comments Are Welcome, Bigots and Trolls Are Not


  • Aaron Schulz

    Slam dunk Honey Maid, i shall make cheesecake with you this evening.

  • **I AM** NotTheOne

    Quit trying to melt the ball of tar in the center of my heart.

  • Mrs. Julien

    God damn you, Dustin. Stop appealing to my humanity.

  • e jerry powell

    But see, Honey Maid seems to always turn into S'Mores in my house, and that is a truly bad thing.

  • sanity fair

    No more store brand graham crackers for me. Totally worth the extra pennies.

  • Valhallaback Girl

    I love it when companies like Honeymaid or Oreo or Absolut Vodka just do the right thing. Which is why I've been exclusively supporting those brands by eating only graham crackers, Oreos and vodka for every meal.

    They make it so easy to love 'em.

  • e jerry powell

    BTW, Oreos are a Kraft Foods brand; lessen the load on your liver a little bit.

    ;-)

  • Valhallaback Girl

    Soooo...stick to the vodka? I'm guessing you're a doctor so I have no choice but to heed your medical advice.
    You're doing God's work, man.

  • Alice

    I buy 1-2 boxes a week. Glad I can feel better about my kids' favorite snack!

  • Kris

    Well, now I know what I'm buying to go with the apple pie dip this weekend.

  • John G.

    Being accepting of gay rights has become so popular, the tide is really turning. I expect the hipster backlash to begin any minute now.

  • foolsage

    Wow. That was beautifully conceived and executed.

  • Naye

    Mad cool. This is so sweet. S'mores tonight!
    BTW I've never actually had s'mores as we aren't a camping family, and microwaving always turned out to be a fail, and out fireplace is a stove fireplace and opening It up tends to release clouds of smoke into the house. Anybody know how I can achieve s'mores without actually building a fire on my lawn?

  • Marshmallow on top of chocolate on top of graham cracker on a cookie sheet in your oven at like 200 degrees until the marshmallows starts to get brown and bubbly, then take them out and top with the other graham cracker half. Or there's the stove top option, if you have a gas stove. You can roast marshmallows over it. But... that's how I gave myself a lip blister once and I haven't tried that method again since. Always remember - the fork will be very, very hot.

  • Naye

    Thank you! See this is why I'm not a cook, because I absolutely fail at cooking common sense. I made fries last night and realized I had too much grease so I scooped it out into a thick plastic cup, which promptly melted. Only later did someone mention I could have just put it in another pot.
    So now I have a decorative tumbler lol.
    It never even occurred to me to place s'mores in the oven, but I'll just say that's because I gave up on them when I was like 12.

  • discospider

    Fantastic response, and it makes me so happy to know the positive responses they received outweighed the negative. Well done.

    (Also, aren't people tired of getting worked into a lather every time they see a same-sex couple smiling and raising children? They get so worked up every time, calling for boycotts of everything and firing off a million internet comments. It seems exhausting.)

  • jennp421

    There was also an interracial couple - don't forget the hateful comments Cheerios got for their Superbowl ad, so Honey Maid got everyone lathered up. And good on them!

  • meadowdancer

    I love this. And seriously in your face hateful internet comments!

  • eag46

    Well done.

  • LastTexansFan

    Made me cry.

  • RIGHT?! Even when I know they're playing me like a fiddle, I can't help myself. See also that "Thank you mom" P&G ad on during the Olympics: https://www.youtube.com/watch?...

  • Goddamnit that fucking ad just made me cry AGAIN. It's like the last few minutes of the Six Feet Under finale. Once you see Nate in the side mirror of the Prius, I'm dunfer.

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