web
counter
 

They're Gonna Put Me in the Movies

By Drew Morton | Posted Under Underappreciated Gems | Comments (25)



AmericanMovie.jpg

I realized the other night that I had, one year earlier, posted my first review at Pajiba. Looking to celebrate the occasion in a unique way, I looked upon my DVD collection for a film to review. I had promised friends over the past couple months that I would review three films that I had somehow overlooked in my eight years as a Cinema and Media Studies student, specifically Rocky (1976), The Adventures of Buckaroo Banzai Across the 8th Dimension (1984), and the original Karate Kid (also 1984). However, to review those films didn’t feel quite right for the anniversary. No, given the occasion, a review of one of my favorite films was in order and few get as great and, in this case, personal as Chris Smith’s documentary American Movie (1999).

American Movie chronicles the life of a Milwaukee independent filmmaker by the name of Mark Borchardt. If you’re familiar with his lanky figure, it would be from a cameo on Family Guy, repeated appearances on David Letterman, and a bit part in Cabin Fever 2: Spring Fever (2009). Ironically, during the past ten years since the release of Smith’s documentary, Borchardt has become known more as personality than as a director. There’s a reason for that rather depressing result: Borchardt isn’t a particularly good filmmaker. He has the passion and even a talented eye for compositions but, in the end, he often pours both qualities into horror movie schlock. American Movie begins with Borchardt at an artistic crossroads, standing deep in financial debt with a dead-end job in newspaper delivery but with an unquenchable desire to make films, he decides to try to complete his dream project, Northwestern, a feature-length drama that will tell “the great American story.”

As Borchardt tries his hardest to ramp up production on Northwestern, he slowly begins to realize just how deep the waters are around him. Aside from a handful of close friends, including Mike Schank, a talented guitar player who seems to have suffered a permanent affliction after a bad acid trip, Borchardt’s crew is too small and inexperienced to finish the feature. More significantly, he simply does not have the funds to complete a feature film. Unwilling to accept defeat, Borchardt proposes a plan B: finish Coven (1997), a 35 minute direct-to-video horror film that he began working on two years previous. In Borchardt’s rationale, if he is given funding from his rich but eccentric Uncle Bill, Coven will be completed and the sales of the video will provide the financial backing for Northwestern. As he explains to Schank in one exchange:

BORCHARDT: Would you buy this movie for $14.95?
SCHANK: Yeah, hell yeah, man.
BORCHARDT: If I can find 3,000 people like you across this country man, I’m in business.
SCHANK: Of course man, I mean… Shit, that’s what Rush tickets were. Yet, what Borchardt fails to ask (and Uncle Bill does) is who else, aside from his best friend, will buy this movie?

Regardless of Uncle Bill’s doubts, he provides the capital for his nephew to finish Coven, the production of which becomes the focus of the documentary. We watch as Borchardt hilariously struggles with make-shift special effect shots like putting a friend’s head through a cabinet door and attempts to record dialogue for the film’s post-production, running into difficulties when Uncle Bill forgets his lines and the sound of his dentures is caught on tape. As the film progresses, it becomes clear to us that Borchardt has passion and a level of competency but, unfortunately, so did Ed Wood. Moreover, he becomes so easily derailed by alcohol that it occasionally infringes on production (a weakness he himself is aware of). Yet, despite all obstacles, he finishes Coven and everyone seems happy. As the film ends, despite a bittersweet conclusion (I won’t say anything more), Borchardt finally seems to be on his way to finishing Northwestern.

Yet, those events occurred nearly fourteen years ago (Coven was released in 1997, American Movie in 1999). Borchardt still has yet to finish Northwestern and he is rumored to be in production of another horror film, Scare Me. While the ending of American Movie may give us the impression that he will ultimately succeed purely on the drive of his passion alone, the genius of the entire film is that reveals the process to be more complicated by capturing the oscillations between the humorous trials of making a film to the depressing lows of Borchardt’s own struggles. He realizes his family does not approve of his lifestyle, repeatedly telling him that he’d be better off finding a steady means of employment and taking care of his two young children. Yet, he desperately wants to prove them wrong and, as the film progresses, so do we. The result is a film that feels like a Christopher Guest mockumentary that becomes all the more touching and sad when we realize these dreams, despite passion and competence may not ultimately come to fruition.

Having first watched American Movie in high school and having loved it, I developed a more hesitant reaction to the film during my college years as a Film Studies major at the University of Wisconsin-Milwaukee (UWM). I found myself editing in the same room as Borchardt and Smith, who also worked at UWM, and often ran into Mike Schank at my part-time job as a supervisor at an Osco Drug. These were nice people and had the best of intentions, but I could not help but feel that the independent film scene of Milwaukee started to become synonymous with Borchardt as he started making appearances at the local film festivals and showing up on The Late Show with David Letterman. Sure, Borchardt had prevailed and there was something to admire from that point of view, but Coven wasn’t an especially good film. For film students working at UWM at the time, we couldn’t help but ask why Chris Smith hadn’t gotten some of the attention. Sure, he had a hit at Sundance when the film was picked up for $1 million dollars by Sony Pictures Classics and Michael Stipe (yes, that Michael Stipe) and, at the time of my study, had recently completed a follow up. However, he wasn’t as visible as Borchardt; he wasn’t the chosen mascot. At the time, the film culture of our town and department was becoming memorable for passion, not quality.

Now, four years after leaving UWM, my pendulum of opinion has swayed back to its original position. Borchardt’s passion got him somewhere, even if it wasn’t where he ultimately wanted to end up. Moreover, after watching many student films over the past years, I can say that most of them are documents of passion, not quality (mine, despite my momentary delusions of grandeur, certainly were). Finally, Smith has become a notable, if still an underappreciated, documentarian, completing Collapse just last year and his first fiction film, The Pool, in 2007. In the end, Milwaukee and the film department at UWM got to have its cake and eat it too, as we became noted for both passion and quality, both temporarily wrapped up in one amazing film: American Movie. With that said, Mark and Chris, best wishes from a fellow Mitchell Hall inhabitant.

Note to Readers: The DVD of American Movie also contains the full version of Coven for those interested.

Drew Morton is a Ph.D. student in Cinema and Media Studies at the University of California-Los Angeles. His criticism and articles have previously appeared in the Milwaukee Journal Sentinel, the UWM Post, Flow, Senses of Cinema, and Mediascape. He is the 2008 and 2010 recipient of the Otis Ferguson Award for Critical Writing in Film Studies.









Each Time You Like, Share, Tweet or Stumble a Pajiba Post, An Angel Does the Paul Rudd Dance



Chris Columbus To Direct Superman? | Is Warner Brothers Insane? | The 2010 Great American Ab-Off









Comments

Wait, I've seen this and I thought it was a mockumentary. It is, right? This couldn't have been for real...am I missing something?

Posted by: tinmo at July 9, 2010 10:51 AM

I remember watching this ages ago -- I remember loving it, too. Seeing the guy showing up in a Family Guy episode was nice too, though I couldn't tell my friends because none of them have ever heard of the guy. And I also remember seeing his friend in one of these pretentious little indie films, where he was helping some bad director played by Paul Giamatti

Posted by: [A] at July 9, 2010 11:03 AM

I saw this in a documentary film class and loved it. For pretty much exactly the reasons you describe (though I didn't have the whole UWM weirdness part). I was really, truly rooting for Mark. It made me feel emotions and stuff.

Posted by: Anna von Beaverplatz at July 9, 2010 11:15 AM

Has it really been 11 years since this was released? Wow. Definitely one I need to rent again.

Posted by: angie at July 9, 2010 11:20 AM

I love this film - I couldn't help but root for the guy.

Posted by: Mattfactor at July 9, 2010 11:53 AM

This is the the most quotable documentary of all-time (followed closely by Grizzly Man).

My brother and I still talk in quotes from this movie. Around the dinner table, I can be heard asking people "Red or white, Bill? Red or white?"

Posted by: gunnertec at July 9, 2010 12:01 PM

So are you guys seriously saying that this is an actual documentary? I'm not being a smartass, I genuinely didn't think it was. Someone fill me in, please!?!?

Posted by: tinmo at July 9, 2010 12:04 PM

It's completely real. I even had a course with the older, bearded gent with the scarf. My brother recently saw Mark working on his new screenplay at a Cheesecake Factory.

Posted by: Drew Morton at July 9, 2010 12:19 PM

Wow. I remember cringing several times as you do with a Christopher Guest movie but reminding myself the whole time that he was in on the joke. He and others in the film seemed barely...functional. I did not realize that he was dead serious about all this. Do you think he was exploited? Surely the director knew how people would perceive Mark and his family...I think I need to watch it again armed with this new information.

Posted by: tinmo at July 9, 2010 12:42 PM

I don't think so. The commentary is really enlightening, as Smith and his producer Sarah Price even talk about how they felt they could have skewed it better (they felt sorry that the film unintentionally depicted Mark as ripping off Bill, whereas he did not). Mark, also on the commentary, seems OK with everything. Like I said, he still got what he wanted out of it...

Posted by: Drew Morton at July 9, 2010 12:49 PM

I thought Coven showed enough talent that it occurred to me that if Borchardt had been born to upper-middle-class parents with the time and money to indulge him, and Steven Spielberg to Borchardt's family in Wisconsin, their positions might have been reversed throughout life. I thought part of the real staying power of American Movie was the fact that Borchardt did have talent. He wasn't a forlorn hack.

BTW, first sentence is the longest sentence ever.

Posted by: alone in the dark at July 9, 2010 12:50 PM

I think he's competent, but he channels it into back work. Again, Mark is more passionate than pragmatic. He's like a guy I knew at UWM who tried to make an action film on 16mm black and white without sound. Work with your limitations, don't try to go skirt around them.

As for the sentence, do you mean the opening of the film? The first sentence of the review is quite brief.

Posted by: Drew Morton at July 9, 2010 12:56 PM

First sentence of my comment. What a tangled mess, but it seems to make my point.

"Passionate rather than pragmatic" seems to sum it up nicely. The other heartbreaking thing about the film to me was the was Borchardt knew that he was self-sabotaging (the drinking, for example), but he couldn't stop.

I love this movie. I think it's actually quite important; it seems to be sort of a benchmark for the American documentary. Thanks for reviewing it.

Posted by: alone in the dark at July 9, 2010 1:05 PM

Ugh. I was born and raised in Milwaukee and that film hit way to close to home to sit through. I saw it after I had moved to the West Coast and I couldn't help but leave the room because of the uncomfortable parallels to my extended family members, as well as people I went to high school with.

Does anyone else even know what Osco is?

Posted by: LolaMonster at July 9, 2010 2:18 PM

I too saw this in a film course. I can't remember which one but I do remember my friend and I laughing throughout the entire thing.

Posted by: DeistBrawler at July 9, 2010 2:53 PM

I thought I was the only person on the planet who saw this movie. I felt so sorry for him and his friends and so depressed afterward. I'm glad he has had some level of success from it, he seemed to have such a big heart. I do remember dislikeing myself a little for laughing when he put that guy's head through the cabinet and the denture sounds. It was just so obvious the movie was going to suck.

Posted by: Viking at July 9, 2010 4:12 PM

That's how I felt, Viking. But then I reminded myself that it wasn't real. Now I feel bad all over again :(

Posted by: tinmo at July 9, 2010 4:56 PM

I kind of agree with the idea that he's hampered by the resources (or lack thereof) available to him. Coven had the seeds of a decent indie horror movie, but Mark was hamstrung by the paucity of decent actors or locations. That's not to say the people who acted for him were BAD exactly, just not on the level you need to make a GOOD movie. Like Drew, I'm blown away by his passion and belief in this thing.

Posted by: JustBill at July 9, 2010 5:04 PM

My friends and I watched this years ago and still quote it today. When he's rambling about his frustrations, "Man, I'm suckin' down peppermint schnapps and callin' Morocco at 2 a.m.--it's senseless, senseless!!!" And when his very young children tell the interviewer what movie dad just let them watch they so innocently chime: "Apocalypse Now." So, that was real??

Posted by: Sar at July 9, 2010 8:06 PM

My husband and I saw this movie, and he liked it more than I did. I found it a little cringe worthy. I felt Mark was the butt of the joke sometimes. Also, I know suspect some of the people were similar to those I grew up with in northern Canada, so maybe it was a bit close to home.

In any case, in an effort to help Mark out (and out of sheer curiousity) we actually bought a video copy of Coven. It was autograhped. We kept if for years, but I suspect it was in a box of videotapes we recently donated to a garage sale...

Posted by: llp at July 10, 2010 12:06 AM

Wow. I had totally forgotten this movie existed, but guess what? I loved it so much.

Posted by: HopeHope at July 10, 2010 12:53 AM

A philosophy professor once recommended this film to us thusly: "Great little film ...makes you feel kinda bad, though."

In a nutshell

Posted by: J. K. Barlow at July 10, 2010 4:48 AM

This thread needs to be linked to some of the comments on the Kevin Spacey career evaluation thread. American Movie came out the same year as American Beauty. Both films aimed to show something painful yet beautiful about American lives. One film was seen by almost no one and disappeared into a quiet nook. The other was given every award imaginable and praised for its "authentic" portrait of middle-American angst.

And guess which of the two sucked?

Favorite bit: when the English actor points out that Borchardt isn't pronouncing "Coven" right: it's not COH-ven, it's cuh-ven, rhymes with oven.

Posted by: Kikuchiyo at July 10, 2010 11:34 AM

And guess which of the two sucked?
Is it American Beauty? Is it? It is!

I remember noticing that parallel or reading it somewhere, and I always meant to see American Movie but haven't ever bothered to. Great review, Drew; I think I'll take a look.

Posted by: Brenton at July 11, 2010 12:09 AM

best documentary EVER.

Posted by: Faye at July 12, 2010 7:24 PM