Well There Goes March: Mass Effect 3 Trailer

By Steven Lloyd Wilson | Trailers | February 22, 2012 | Comments ()

By Steven Lloyd Wilson | Trailers | February 22, 2012 |

The funny thing about the video game industry is that company labels end up being the signifier we look for in terms of quality. Books? That's easy, it's the author. No one cares who publishes the books they read. Comics? The same, though the artist gets a bit of attention too, and certain imprints like Vertigo get more of a benefit of the doubt. Movies? Actors, directors, sometimes screenwriters ... but that's it. Companies only get the vibe attached if they're basically puppets of a certain director.

Video games though, despite having a few industry celebrities, tend to have company labels that act as that signifier. Oh not the publishers like EA who make some games, but stamp out discs for a dozen other companies, but the company of the actual production team. I might recognize a name or two if I looked up the team, but the name that I get excited about is Bioware, just like I get excited seeing the name Gaiman on the spine of a book.

Oh, Ebert, you really just don't understand.

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