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Well There Goes March: Mass Effect 3 Trailer

By Steven Lloyd Wilson | Trailers | February 22, 2012 | Comments ()


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As I say every time I post on the topic of video games ... we don't normally write about video games in these parts, but there has to be an exception made for game so transcendentally awesome that they render mere categories of medium entirely moot.

The bad news is that there are still rumors floating around implying that there might be a film version of Mass Effect. I say bad because the chances of such a film doing the slightest bit of justice to the game are somewhere between zero and none. But the Internet swims with terrible news and so we will rejoice today at least in the good news. And the good news is that there is full trailer out for Mass Effect 3, which comes out in a few short weeks in March. So book your time off now if you need to do it in advance.

The funny thing about the video game industry is that company labels end up being the signifier we look for in terms of quality. Books? That's easy, it's the author. No one cares who publishes the books they read. Comics? The same, though the artist gets a bit of attention too, and certain imprints like Vertigo get more of a benefit of the doubt. Movies? Actors, directors, sometimes screenwriters ... but that's it. Companies only get the vibe attached if they're basically puppets of a certain director.

Video games though, despite having a few industry celebrities, tend to have company labels that act as that signifier. Oh not the publishers like EA who make some games, but stamp out discs for a dozen other companies, but the company of the actual production team. I might recognize a name or two if I looked up the team, but the name that I get excited about is Bioware, just like I get excited seeing the name Gaiman on the spine of a book.

Oh, Ebert, you really just don't understand.



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