Try To Ignore The Cliches
Taglines like that are movie-killers, if you ask me. It's so painfully trite and derivative that it makes film buffs shy away from the theaters. It certainly turned me off.
What am I talking about? Below is the trailer for Vengeance, directed by Johnny To (Exiled, Election), the Hong Kong director's first English-language film. At first glance, it looks like yet another Death Wish knock-off: An ordinary man's family is killed, he hunts down the killers. However, it apparently played extremely well at Cannes and even drew some parallels to Eastwood's Unforgiven. It's apparently an unflinching revenge flick, with the added dynamic of the professional hitmen that he hires to help him out.
Of course, the rest of the world has already seen it, but it's due out in "selected theaters" later this year in the U.S... meaning that there'll be a half-dozen theaters throughout the east and west coast that might get it, and anyone that lives within 1000 miles of the Mississippi is screwed.
Well, it's coming from IFC, so at least you'll probably be able to catch it On-Demand.