The New 'Mockingjay' Teaser Is What The Entire Advertising Campaign Has Been Leading Up To
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The New 'Mockingjay' Teaser Is What The Entire Advertising Campaign Has Been Leading Up To

By Vivian Kane | Trailers | July 9, 2014 | Comments ()


So far the entire marketing campaign for Mockingjay Part 1 has fully taken the pro-Panem propaganda route. The ads have been gorgeous and disturbing, but there was the question of why? Why were we being sold on the villains? Of course, Mockingjay (and here are spoilers of the obvious inevitable plot lines you no doubt already know) is all about Katniss and others’ rebellion against President Snow and the disgustingly opulent Capitol. So it does make sense to build up the enemy before tearing him down. This new short teaser is the first step in that attack.

Plus, there’s some solid Jena Malone bitch face.

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Comments Are Welcome, Bigots and Trolls Are Not

  • Lanaaaaaaaaaaa!

    Gah. Did anyone notice the slight head nod "no" from Peeta?

  • Behemoth

    Why were we being sold on the villains? because it's all about them maybe? Who wouldn't want to cheer for the fantastically decadent narcisist president Snow? I'd watch the Big Brother if it was more like the Hunger Games. #teamcapitol

  • Catfish


  • Blake Shrapnel

    Whatever. Just keep my goddamn chocolate rations the same.

  • I LOVE this ad campaign.

  • bdog

    That is one serious dress

  • glittergirl1970

    As long as there's no Jenna Malone singing about Indians.

  • mzbitca

    What I like best about this adaptations is that they can expand on so much that's hinted at in the books in a way that feels fresh. I loved the books, especially having the POV be from someone obviously suffering from PTSD and not shying away from that, but being able to see the big picture in the movies have been great. It's probably one of my favorite adaptations, because the book world wasn't so fleshed out and so I don't feel like I'm constantly comparing book to movie like with others (aka Harry Potter/Game of Thrones)

  • Maydays

    I think this third movie has huge potential because the book was so uneven. I'm glad I read all three to learn Katniss' whole arc, but Mockingjay was downright nonsensical at times and the visual translation has the potential to be an improvement. I usually can't stand movie adaptations of beloved books but I thought the first two were fantastic.

  • KC

    I absolutely agree! I really think these next two movies could be great if done right! I think the third book got a bit monotonous while we were experiencing Katniss's PTSD. I think its fine to show her really having trouble dealing, but I also think it was laid on so thick that the book wasn't enjoyable to read.

  • This ad makes me wish I hadn't read the books, so I could be all "Whaaaaaaa?!" and super-excited.

  • Yocean

    I could not see this one or the Zero Theorem trailer for some reason :(

  • Billybob

    ... Damn, this Peeta kid really is Tom Cruise-sized, isn't he?

  • sherryb23

    I wanted to see Katniss!!! But otherwise, this will do.

  • Darek

    Cool. Holding out hope that as with the previous movies the filmmakers will improve on the source. I broke down and read the books after watching Catching Fire, and was let down by Mockingjay.

  • FrayedMachine

    Okay so... are the books as good/better than the movies? I have heard mixed reviews but god damn if the movies don't have me interested

  • The first book was excellent. The second was quite good. The third felt written to a deadline, and I think maybe should have been two books--but since that's what they're doing with the movies, I'm hoping that will be addressed.

  • KC

    I think it could've been 4 books personally. I agree that the 3rd felt like it was on a deadline and there was a mad rush to finish the series. I think the 4th could've given the books some breathing space and maybe she could've found a way to make the times in District 13 a little less monotonous. But I definitely think the movies could expand upon the book and the ability to show events outside of Katniss's own perception will really help.

  • The first one is one of the most faithful-to-feeling novel adaptations I've seen.

  • I really enjoyed the books more than I expected to, but the films have been better in some significant ways. On the one hand, in the films you lose Katniss's interior monologues so certain subtleties have to be either ignored or expressed cinematically. On the other hand, you lose Katniss's interior monologues so the films get to explore other characters in more depth and show events which Katniss does not personally witness.

  • Also, the films have been BRILLIANTLY cast. Just fucking dead-on for the most part.

  • Sara_Tonin00

    I haven't seen the movies. The first book was pretty decent. By book three I felt like we were in full on video game mode.

  • I think I blame the editing for book three. It should have been longer but it seems like the publisher was more concerned with having three books of relatively even length. It's like the anti-Harry Potter problem.

  • FrayedMachine

    Can't tell if that's awesome or potentially terrible

  • Sara_Tonin00

    I found it tiresome. Look! Here's another trap we've never mentioned before. Let's try to get away from it! If you imagine the goblin-fighting scene in the recent Hobbit - that is how the last book read to me.

  • emmalita

    I think the books are much more nuanced. I'd read them and then see the movies.

  • FrayedMachine

    Yeah, I'd hope that the books would be more nuanced. I've just heard some things about Katniss being kind of Mary Sued in the series which is an awesome way to burn out my attention span. It works well in the movies since there's so much else going on but hmmm I'll check it out

  • foolsage

    She was not a Mary Sue by any means in the books. She's actually a complicated character filled with self-doubt and anger (wellllll, mostly anger). She gets pulled into all sorts of things by people who want to use her to achieve various goals, and she resents that, and has her own goals the whole time.

  • FrayedMachine

    Alright that's helped cleared some things out. Gonna def have to pick it up!

  • emmalita

    One of the interesting tensions in the books that doesn't quite translate to the movies is that other characters tend to project on Katniss who they want her to be, while her main concern is how to survive. I also liked the article on Katniss by BlackGirlNerds.

  • llp

    YES, exactly. However, I don't think that projection is all that obvious until the third book anyways, so with this movie might start to really become more obvious. The article talks a bit about her agency - one of my favourite things about that character is that despite how many times and ways they try to render her powerless, she always finds a way to assert herself.

  • emmalita

    Good point. I've read the books often enough that they do run together in my mind.

  • llp

    Well, with the exception of the romance for the cameras, which is emphasized for the cameras.

  • FrayedMachine

    Ah... BGN ... I have a weird relationship with them, namely because of the article the published recently about Korra being the best avatar (hob oy do I have a huge list of gripes of how terribly she's been executed but that's neither here nor there). I'll check it out nevertheless!

  • Stephen Nein

    This Korra topic deserves much further debate. In fact, Pajiba could do with one or several Korra features . .

  • FrayedMachine

    aie aie! The new season just started right? So it's totally relevant.

  • foolsage

    Huh, fair enough. De gustibus and all that; I really like Korra.

  • FrayedMachine

    I found her to be an extreme disappointment and somewhat offensive with the dependency on teenaged female cliches but yeah Mmmmm discussion for another time and thread that actually has to do with her hhaaaa

  • emmalita

    The article is written by a guest contributor, and I thought all that stuff before I saw it written down. If that helps. I can't promise you will like the books, taste is too subjective for that, but I think Katniss is one of the more interesting YA heroines.

  • foolsage

    The books were quite good. I've only seen the first movie but also enjoyed that, so it's hard for me to compare them meaningfully. I plan to watch all the films in a row once they finish the set.

  • FrayedMachine

    My bar was set low for the movie series to be honest, they turned out to be waaay better than I had initially anticipated. I'd wait until they're all out to see them but I've already seen the first so why not see the rest (I also sometimes have terrible self control)

  • The movies and the books, so far, have a a very differnt feel from one another. In the books you are in Katniss's angry, disilusioned, heartbroken head. It makes for a very different experience. Also, the Katniss of the books is not necessarily the same Katniss that JLaw plays. Its kind of hard to explain the differences, but they are there.

  • AvaLehra

    I cannot wait! But damn it, I guess I have to.

  • emmalita

    The hairs on the back of my neck actually lifted. I mean, I was going to go anyway.

  • NateMan

    Steak sauce right there.

  • ceebee_eebee


  • Amy Love


  • stella

    Omg. Awesome.


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