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Trailers | March 4, 2009 | Comments (24)
Like anyone with half a brain and an attention span of a gnat, I love the YouTube. What’s not to love about watching a Fat Guy lip sync in front of his computer or a dude do a goofy dance in 42 different countries (which, inexplicably, makes me teary as hell — if they simulcasted that video onto every computer and television screen in the world, the recession would immediately end, although we’d probably all explode in a big confetti of preternatural happiness).
One of the coolest things about YouTube also happens to be one of its biggest drawbacks. There was a time when, about three or four months before a movie opened, we’d get a gander of it in the long-form trailer attached to a thematically similar movie. Those trailers were often the best part about the movie-going experience. And then, two or three weeks before the movie was released, we’d be hammered with 30-second spots on late night television and the Thursday night comedy block on NBC.
Now, thanks to YouTube, we can see the trailer nine months in advance of the movie. And then (as we have witnessed with the ridiculously overhyped marketing of Watchmen), we can see a new trailer, featurette, behind-the-scenes look, or cast interview every flipping three days for six months leading up to the movie’s release. An entrepreneurial sort could probably go onto YouTube and cull enough from Watchmen videos to actually complete most of the 165-minute movie before actually seeing it in a theater.
All of which is to say: Only two or three weeks after the first trailer for Terminator: Salvation was released, and more than four months before its release date, here’s the second full-length trailer for the movie. It’s got a little more of the big Transformer in it, some more of Bryce Howard, and a semi-obnoxious song to go along with it, but miraculously, this second trailer has done nothing to dampen my enthusiasm. But now, McG needs to cut this shit out. Save something for the movie, jackass.
Comments
Posted by: twig at March 4, 2009 10:51 AM
Oh, you teasy, teasy Terminator fucks. You'd better have the balls to follow through with what you're setting up. Don't give me the potential for that kind of script and then shit out tedious mediocrity.