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Silly Marketing People Make Everything So Hard

By Dustin Rowles | Posted Under Trailers | Comments (27)

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There’s a new trailer out for Christopher Nolan’s Inception, sort of. Instead of making it easy on us, they’ve embedded the trailer in a new online viral game, which is exactly the sort of goofy-ass thing that Christopher Nolan probably had nothing to do with. The marketing team was probably like, “Dude. We’re going create this this huge elaborate viral game based around your movie, and while you’re playing the game, if you walk into the movie theater, you can see the new trailer! It’s gonna rawk!” Nolan was probably like “what the fuck ever — do what you need to do and leave me alone, I got a 17 layers of plot I’m trying to stack on top of each other right now.”

Anyway, I’m sure the marketing folks were all pleased as hell with themselves about this idea, and they’re release the trailer all super-secret like in the game, and then people who wanted to see it would have to play their dumbass game. And then, of course, an hour after its release, someone rips the trailer and makes it embeddable to the rest of us don’t have to bother with that silliness.

Anyway, I haven’t watched the trailer. Matt Goldberg, over at Collider, says that it gives way too much away. And Inception is the one movie I’m going to try and allow myself to walk into this summer knowing as little as possible about it. But, if you’re aching to see it, it’s below. Oh, and if you want to do it the long way, you can head over to Mind-Crime.com and play the game.


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Comments

Taking your advice. NOT LOOKING.

Posted by: Riles at May 7, 2010 7:02 PM

I looked. It's cool. It's really cool.

*takes blue pill of forgetfulness*

Posted by: esme at May 7, 2010 7:05 PM

I wouldn't say it gave away way too much, but it looked like mostly new stuff, not just extended versions of the teasers. And it still looks pretty damn neato.

Posted by: Johnny C. Georgie at May 7, 2010 7:10 PM

“Dude. We’re going create this this huge elaborate viral game based around you’re movie...”

Honey, it's "your" not "you're" C'mon!

Posted by: Kate the Great at May 7, 2010 7:12 PM

Also, I just watched that preview. Still don't know what's going on in that movie, but Joseph Gordon-Levitt should be in EVERYTHING, especially my bed.

Posted by: Kate the Great at May 7, 2010 7:15 PM

Was that Handsome Bob with the grenade launcher in the last clip next to JGL?

Posted by: D-Day at May 7, 2010 7:36 PM

Looks like it, D-Day.

Posted by: Kate the Great at May 7, 2010 8:27 PM

I just want to put it out there that the trailer makes it look like Dark City and the Matrix had an inbred baby.

Posted by: kat at May 7, 2010 8:35 PM

Handsome Bob is in this? Man, the cast keeps getting better and better

Posted by: kooling123 at May 7, 2010 8:38 PM

That was amazing. I got chills.

btw, was anyone else reminded of Paprika (anime directed by Satoshi Kon) when they watched the trailer?

Posted by: Iris at May 7, 2010 8:53 PM

Caught it yesterday in front of RDJ 2. And I had figured some things out beforehand. I'm still intrigued by it and can't wait to see it -- along with Toy Story 3.

Posted by: Fredo at May 7, 2010 8:55 PM

I was THRILLED to see this at IM2 tonight. Like giddy and happy and ecstatic; unnaturally so.

Posted by: Cindy at May 7, 2010 9:57 PM

Man, am I only the only person who didn't get this trailer before Iron Man 2? I was robbed.

Posted by: Even Stevens at May 7, 2010 10:01 PM

Amazing stuff. I regret watching, but I'll probably forget what happens by the time it comes out again.

Posted by: Mick J at May 7, 2010 11:03 PM

"gives too much away" ???

lol after watching that trailer numerous times I only know what they gave in the synopsis. Still don't know what the hell is going on.

Posted by: Christian at May 7, 2010 11:40 PM

'even stevens' that sucks, I hope you didn't get the Twilight crap only.


btw can I say I'm proud of the ArcLight theater crowd in Hollywood for booing the craptastic Eclipse trailer.

Posted by: Christian at May 7, 2010 11:44 PM

Yeah Handsom Bob, aka Tom Hardy is kind of the shit. He was in a pretty good Wuthering Heights and I think he's about to explode. (This is where a Brit comes in and is all, "Cor blimey, we've jolly well known about Tom Hardy for donkey's years. You yanks are so dreadfully behind.")

Posted by: coveredinbees at May 7, 2010 11:53 PM

Not watching any trailers for Inception. I saw the teaser and that plus Chris Nolan and DiCaprio is enough to get me in a seat. I'm on an "Inception" blackout.

Posted by: TylerDFC at May 8, 2010 11:32 AM

I'm avoiding any Inception news until the release....I'm just hear to bitch about how I want my weekend comment diversion. Work is boring today.

Posted by: Blank at May 8, 2010 11:46 AM

Darth Vader was right when he warned against this technological terror that now permeates every facet of society.

Posted by: Pookie at May 8, 2010 1:17 PM

Yeah Handsom Bob, aka Tom Hardy is kind of the shit.

Any mention of Tom Hardy has to include his awesome performance in Bronson. He is as far away from Handsome Bob as can be and is mesmerizing. The movie isn't as good as his performance.

Posted by: Fredo at May 8, 2010 3:16 PM

Not watching, don't want to ruin it.

Goddamn, I really love the what-the-fuck-is-this-movie-even-about vibe. It reminds me of when The Matrix was about to come out.

I really hope Inception is as fun as The Matrix was.

Posted by: Seany D at May 8, 2010 3:41 PM

Anyway, I haven’t watched the trailer. Matt Goldberg, over at Collider, says that it gives way too much away.

Really? I still have no clue what this movie is about. But I'm excited anyway. BAAAAA!

Posted by: ceejeemcbeegee at May 8, 2010 6:38 PM

Oh I got Twilight AND Robin Hood. I think someone had it out for me that day.

Posted by: Even Stevens at May 9, 2010 1:34 AM

i refuse to read anything and all material related to Inception.

tis movie is going to be so off the hook, they will have to come up wit a new xpression.

all i do these days is watch the 2nd inception trailer (http://www.youtube.com/watch?v=otYNRJj61vU) again n again n again......

"What's the most resilient parasite? An idea"

(and the soundtrack to dat trailer is byond ridic!)

(n juno deserves a special mention for dat, "WAKE ME UP! WAKE ME UP!")

Posted by: haplo at May 9, 2010 5:54 AM

People always like celebrities, but I think those in uniform deserve more respect. They defend our country and safeguard our policy. Join M i l i t a r y f l i r t i n g.c o m, show your love and respect to our military heroes.

Posted by: lily at May 10, 2010 4:57 AM

How to define some really good audio players for kids? My cousin is 5 years of age and for christmas I'd like to see to buy her a music player, she loves my nano but I think it would difficult for her to utilize it. Are there any good ones for kids?

Posted by: MP3 players for kids at March 18, 2011 7:02 PM