A Study In Boobs, Butts, And Blood
Next we have No Strings Attached, a movie that was, based on the prior trailer, basically fucked -- no pun intended (seriously). It debuted right around the time that the trailer for Friends With Benefits (another lame title) debuted, and the two films have basically the exact same plot. Two friends start having casual sex, and feelings complicate things. Friends With Benefits has a lot going for it -- it's directed by Will Gluck (Easy A), it stars Mila Kunis and Justin Timberlake, both of whom are coming off of strong performances in Black Swan and The Social Network, respectively. And Friends With Benefits was by far the funnier, more effective trailer.
So what to do about No Strings Attached? Go for the dirty bits. Show that the reason that the first trailer sucked is because much of the film's merits are dependent on its naughtier, R-rated aspects. And it does so in spades -- it's chock full of sex, profanity, and flashes of Natalie Portman flesh (no, nothing too explicit). Which is good, because God knows I needed something to get me to see past the fact that it co-stars Ashton fucking Kutcher (and apparently his bare ass). But it worked. The trailer is much better than its green-banded predecessor. It showcases more of its supporting cast, including the excellent Mindy Kaling, not to mention the underrated Jake Johnson, the always-welcome Kevin Kline, and even a bit of Greta Gerwig to satisfy the arthouse crowd. Kutcher still looks like a high school jackass who stumbled onto a movie set, but still, it works far better. Does it look good? I'm not sure. But I'll say this: it sure as fuck looks better, and in this case the red band trailer gives it a fighting chance against its clone competition.
So there you have it. Two rare occurrences that demonstrate the effectiveness of a red band trailer. Doesn't happen often.
I hope you enjoyed this little examination of blood, boobs and butts.