Kryptonian Crossword, Three Letters and He'd Really Prefer it if You Knelt Before Him: Man of Steel Viral Stuff
It's how we end up with fun like this:
Which is what the kids are calling a viral video. I say the kids, because when I was a whipper snapper, a viral video was not something released on an official website and then emailed to the press. Viruses are things that spread quickly of their own accord, resisting any attempt by central authority to shut them down. Something distributed by the central authority is not viral in the context of the original metaphor. Vaccinations maybe? They certainly tend to innoculate me against further interest in a piece.
Deeps breaths. Here's the original trailer to make you feel better: