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Kryptonian Crossword, Three Letters and He'd Really Prefer it if You Knelt Before Him: Man of Steel Viral Stuff

By Steven Lloyd Wilson | Trailers | April 15, 2013 | Comments ()


man-of-steel-zod.png

Well, the marketing for Man of Steel started really well, what with the somber Ave Maria trailers, and Christopher Nolan's name featured prominently at the end to assuage the concerns over seeing Zack Snyder's name a beat before. We're going slightly downhill now as marketing shifts into over drive and starts doing the things that they think are cool without checking in much with the actual creative people who made the film.

It's how we end up with fun like this:

Which is what the kids are calling a viral video. I say the kids, because when I was a whipper snapper, a viral video was not something released on an official website and then emailed to the press. Viruses are things that spread quickly of their own accord, resisting any attempt by central authority to shut them down. Something distributed by the central authority is not viral in the context of the original metaphor. Vaccinations maybe? They certainly tend to innoculate me against further interest in a piece.

Deeps breaths. Here's the original trailer to make you feel better:




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Comments Are Welcome, Bigots and Trolls Are Not


  • If I ever watch this I'll just want Michael Shannon to win every single time. Because clearly, at some point, Superman did something somewhere that created a massive storm. Farted or something, I dunno. Meanwhile, Michael Shannon was just living his life with his children and his Chastain, and then he sensed the fart-storm coming, and he tried to warn people, but no-one believed him. Not even the crooked cop guy from Boardwalk Empire. Then the fart-storm finally came and it broke over rural Iforgetwhereitwas, killing off Michael Shannon's whole family and devastating his little town. Then what's a man to do?! Crop that hair, get a suit, change your name to Zod, hold an armed forces swearing-in ceremony to get the 'General' bit, and then go after that little punkass bitch for super-farting all over and through your little town. Good. Go get him.
    ...Man, Take Shelter was a great film...

  • Sure, yeah, it's all fun and games until Superman melts the icecaps by sneezing and then his dad Kevin Costner has to do Waterworld. Jeez.

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