I Remember When That Word Meant Something: Hansel and Gretel Redband Trailer
Back in the day, redband meant you were getting the goods. There was no Internet, and by jingo if they were going to cut a trailer and throw it up in front of audiences, they were going to cut it down to PG-13 so that they only had to cut it once. In the dark times before computer-dingles this took millions of dollars and hundreds of employees to accomplish. So a redband trailer was a massive and unmistakable signal that a movie meant business. And there was going to be rated-R content with all its glory. Now? It costs a studio six dollars to cut seven trailers a week. And they found out that we love the redband, so what do they do? They water down that holiest of holy trailers.
Here's a redband trailer for Hansel and Gretel: Audiences Aren't Picky in January:
Look, the movie looks fun, but redband? I have certain standards. When I see a red screen before a trailer, I expect to see sex and violence so psychologically scarring that the Family Research Council commissions a study demonstrating that one third of those exposed become serial killers.
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