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How Marketing Can Destroy What We Love: How To Ruin A Movie With Giamatti, Cox, Jacobi & Flemying

By TK | Posted Under Trailers | Comments (14)

ironclad-movie-paul-giamatti-3.jpg

I was already nervous as hell about Ironclad, a movie that looks utterly silly, despite having an unbelievably impressive cast — Brian Cox, Paul Giamatti, Jason Flemying, James Purefoy and Derek Jacobi. Even considering Purefoy’s stumbles of late (oh, were you waiting for a Solomon Kane review? Here it is: It’s worse than Season Of The Witch), it’s a hell of a list. Somehow, Kate Mara snuck onto the set, and they probably thought she was Rooney and gave her a part.

Anyway, as I’ve mentioned before, the simultaneous lowlight/highlight of my day is sometimes the goofy-ass emails I get from PR people. Today, I received a very enthusiastic one that contained this video:

I mean, damn. Is that supposed to make me want to see it? Because it makes me want to strangle my neighbors. Whoever wrote that song — and make no mistake, someone sat down and wrote that fucking song — needs to be sternly spoken to about their goals. And possibly punched.

Anyway, yeah, I’m still totally gonna see it.









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Comments

It's like someone took the worst parts of the Lord of The Rings soundtracks and somehow made them even more twee.

Posted by: Shane at July 12, 2011 4:57 AM


Whoever wrote that song — and make no mistake, someone sat down and wrote that fucking song — needs to be sternly spoken to about their goals. And possibly punched..

TK that is just beautiful.

Posted by: grace b at July 12, 2011 8:26 AM

PG looks like he's about to respond to a question about the air speed velocity of European Swallows.

Posted by: bucslim at July 12, 2011 9:10 AM

That song will win an Academy Award.

Posted by: DeistBrawler at July 12, 2011 10:26 AM

Yeah Giamatti looks ridiculous in that pic. Not every actor can play every damn role.

Posted by: logan at July 12, 2011 10:27 AM

The writing of that song involved alternately throwing bodily fluids and random song styles against a wall, then pressing the results into a record.

Posted by: Paultera at July 12, 2011 10:34 AM

Dude they haven't made records since, like, hippies roamed the Earth.

Posted by: logan at July 12, 2011 10:39 AM

Oh dancing arrows through my empty heart;
Kate Mara is all kinds of hott.

Posted by: reanalyst at July 12, 2011 10:40 AM

Don't knock records. You can play them with a safety pin punched through a cone made out of a manila folder and duct tape (also need a lazy susan). Try that during a hurricane when your powers been out for 10 days and your iPod battery ran down and there's no other way to play music if you're not musically inclined yourself.

Posted by: BWeaves at July 12, 2011 10:45 AM

A WITCH!

May we burn her?

Posted by: , at July 12, 2011 11:04 AM

Actually...they still make records.

Posted by: DeistBrawler at July 12, 2011 12:40 PM

Maybe, just maybe, if they didn't keep showing the greasy fucking hippie band spewing there patchouli stink all over the clips it might have worked.
That said, how long til the mash ups with Holy Grail? Not long at all.
(Sorry if this posts twice - Internet Chicanery going on my computer)

Posted by: Odnon. at July 12, 2011 4:33 PM

That song may suck but I've still got a raging ladyboner for this movie. Jamie Fraser, I mean James Flemying, Purefoy AND Charles Dance?? Yes, please. Oh indeed.

Posted by: AM at July 12, 2011 5:20 PM

Great song! Perfect groove and awesome singer!
Perfect Harmony of sound and picture!!!!!!

Posted by: john at July 14, 2011 1:36 AM