ironclad-movie-paul-giamatti-3.jpg

How Marketing Can Destroy What We Love: How To Ruin A Movie With Giamatti, Cox, Jacobi & Flemying

By TK | Trailers | July 11, 2011 | Comments ()

By TK | Trailers | July 11, 2011 |


ironclad-movie-paul-giamatti-3.jpg

I was already nervous as hell about Ironclad, a movie that looks utterly silly, despite having an unbelievably impressive cast -- Brian Cox, Paul Giamatti, Jason Flemying, James Purefoy and Derek Jacobi. Even considering Purefoy's stumbles of late (oh, were you waiting for a Solomon Kane review? Here it is: It's worse than Season Of The Witch), it's a hell of a list. Somehow, Kate Mara snuck onto the set, and they probably thought she was Rooney and gave her a part.

Anyway, as I've mentioned before, the simultaneous lowlight/highlight of my day is sometimes the goofy-ass emails I get from PR people. Today, I received a very enthusiastic one that contained this video:

I mean, damn. Is that supposed to make me want to see it? Because it makes me want to strangle my neighbors. Whoever wrote that song -- and make no mistake, someone sat down and wrote that fucking song -- needs to be sternly spoken to about their goals. And possibly punched.

Anyway, yeah, I'm still totally gonna see it.



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