He's Electric: 'Amazing Spider-Man 2' Teaser
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He's Electric: 'Amazing Spider-Man 2' Teaser

By Steven Lloyd Wilson | Trailers | January 2, 2014 | Comments ()


Hey there’s another Spider-Man movie. Please try to contain your bursting excitement. Sony decided to release another teaser for it during the New Year’s Eve extravaganza in which people with nothing better to do but who have convinced themselves that they’re supposed to do something to mark the occasion, watch live television coverage of the android Dick Clark’s animus has possessed dropping balls in public.

So that’s the perfect target audience I suppose for Spider-Man 2b: Movies Can Cut n’ Paste Too! Luckily, they had a scene of the movie that takes place during the ball dropping. I know, right, so awesomely meta. I’m sure that bit of synergistic thinking earned some disposable executive extra homeless people to shoot at the annual retreat.

The bright side is that by being forced to show a Times Square scene, the trailer actually looks like something other than a rehash of the original Spider-Man films.

Huh. Jamie Fox’s skin color in this matches his gorgeous blue suit in Django Unchained. It’s like the disposable executives sat down and said, “Wait a second, we can’t have a black guy in a major superhero franchise, that’s insane!” And another (probably the synergy bro we discussed earlier) exclaimed: “It’s OK. He’ll be the villain. And we’ll paint him blue.”

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Comments Are Welcome, Bigots and Trolls Are Not

  • Idle Primate

    I'm with the other commenters here. I loved the most recent film and it touched the part of me that had enjoyed superhero comics as a boy. For me anyways, it blows Raimi's movies out of the water. I was never anywhere near as fond of them as most people were.

    I've really started to think of Raimi as a vastly overrated director and gimmicky at the expense of engaging narrative.

  • Robert Sanchez III

    This movie looks very good. the character of Spiderman in Amazing is closer to what I imagined him to be like in the comics than the Raimi films and the action is good. As long as they keep it coherent with all the villains it'll be fine. I foresee a cliffhanger introducing green goblin to be honest.

  • Miss Jane

    Ah Steven, dear...the idea of featuring a scene from a program with a similar one in an ad is very common. Why? Well it's science. These sorts of cuts bring more viewing attention to the ad, which are then remembered at greater levels. Note that it certainly worked on you.

    Anyway, once you know this is happening, you will start seeing it everywhere. A character mentions being depressed and the following ad is for a medication. Pizza is a big one and the easiest to show cause/effect. Someone on Community talks about pizza, the next ad is for Papa Johns and suddenly there's a spike in pizza orders. It's quantifiable and therefore, networks charge a pretty penny for the placement.

  • Not naming any names, but somebody's New Years Cornflakes done got pissed in.

  • Mrs. Julien

    He used up all his days of being merry and bright over Christmas.

  • stella

    *looks at feet and whispers* i kind of like The Amazing Spiderman....

  • Fabius_Maximus

    Steven! Stop scaring your readers!

  • It was in almost every way superior to all of the Raimi films, it just came too soon to feel necessary, so it gets overlooked, but it's a VERY good superhero film and if those Raimi versions had never been made it would have made Avengers money.

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