Welcome Back Sam Raimi. We Missed You.
Now, with that out of the way, let's think back now to a time before Spiderman. A simpler time. A time when horror movies were made with a rich sense of humor. To a time when fear and comedy were inextricably linked. Think back to the boomstick, boys and girls. That glorious boomstick and that possessed woman who swallowed souls.
From the looks of it, she's back - although, in a slightly different form. It takes a second, but once you realize that Drag Me To Hell is suppose to harken back to that simpler time, it all comes together. I dig Alison Lohman, but I'm not entirely sold on Justin Long in a movie of this ilk. Still: It has promise. Although, I fear that those simpler times may forever be lost under the harsh studio lights.
I forgive you, Sam. Just don't hurt me again.