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X-Men First Class's Vintage Magazine Covers Push the Movie to the Top for the Most Promoted Film of 2011

By Dustin Rowles | Posted Under Trade News | Comments (29)

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While X-Men: First Class looks like a solid comic-book film, and while I have an immense trust in Matthew Vaughn’s directing skills, superhero movies have debilitated even better directors. I just hope that, like many other summer blockbusters, the movie’s promotion is not inversely proportional to its quality. These vintage-style magazine covers (as seen in Total Film, above) look kind of cool, but the folks behind the flick seem to be working awfully hard for a franchise that, at this point, ought to sell itself.

Also, here’s a small piece of advice to the marketing execs behind the film: Keep January Jones as far away from promotional materials as possible. Yes, she attracts eyes, but it’s only because people like to make disparaging comments about her. She’s poison.

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(Source: The Daily Blam via Slashfilm)










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Comments

Why is there always hate for January Jones on Pajiba? Someone explain.

Posted by: superasente at April 4, 2011 1:33 PM

I can't speak to everything, but I hate every X-Men image I see of her.

Posted by: Jay at April 4, 2011 1:41 PM

There is something so vanilla about her. I just don't understaand why they would use her. Basically she is not hot enough to play Emma Frost, just my opinion.

Posted by: daria at April 4, 2011 1:46 PM

Ah yes, kitschy historical realism except when it comes to how much clothing a woman would wear on the cover of a magazine. What year was it that Jeannie wasn't allowed to show her belly button on TV?

Posted by: Mrs. Julien at April 4, 2011 1:47 PM

That doesn't even look like January Jones on that last cover. I'd swear that was Monica Potter instead.

Posted by: MelBivDevoe at April 4, 2011 1:54 PM

I like January Jones. What are you gonna do about it? Nothin, you can't do nothin.

Posted by: elgarcon at April 4, 2011 1:55 PM

Why is there always hate for January Jones on Pajiba? Someone explain.

Because she's a boring, dull, dead-eyed vessel, an unimpressive, completely non-unique actress without any compelling traits or skills other than being generically attractive?

Yeah, I'm gonna go with that. That's my answer, anyway.

Posted by: TK at April 4, 2011 1:56 PM

What year was it that Jeannie wasn't allowed to show her belly button on TV?

I believe that it was the summer of 19-dickety-9.

Posted by: branded at April 4, 2011 1:56 PM

Good question, superasente, I don't know why, either. In Mad Men, her character was one of the heroines for the first three seasons before suddenly (and inexplicably) going apeshit crazy/bad (one of the only problems I have with the writing for that Best Show on TV), meaning, if anything, people should have a problem with Betty Draper (actually, who wouldn't go a little crazy putting up with Don), not JJ.

Also, her personal behavior, while a little erratic (fender benders, drunken episodes and Bobby Flay...okay, that's weird) pales in comparison to that of a lot of other Hollywood actresses (and if it is her personal behavior that turns people off, wow...how fucking judgemental are WE?!).

She's a fine actress (an opinion acquired solely on the basis of her work in MM, admittedly) and super-hot, too, so what the fuck, haters?!

Posted by: Carlos at April 4, 2011 1:59 PM

Where is PLove today? That's usually how I survive the 45 minutes I'm stuck at the reception desk in my office covering the receptionist's lunch! SAD FACE!

Posted by: KatSings at April 4, 2011 1:59 PM

TK, clearly you're wrong.

Posted by: Carlos at April 4, 2011 2:01 PM

The only thing I've ever seen January Jones in was Bandits (and, yes, that's where I publicly admit I've never seen an episode of Mad Men -- my cable don't got AMC, bitches, step off), and I found her to be perfectly charming and lovely in her barely-there appearance. That wasn't her fault, she was the girlfriend of the third guy in the bandit gang, which meant she was onscreen half the time he was (so, like 4 1/2 minutes). Granted, I never considered her for Emma Frost, but she seems to pulling off an awesome 2008-era Gwyneth Paltrow. So, meh?

I'm still getting used to a Professor X with hair. Just... odd.

Posted by: RobP at April 4, 2011 2:09 PM

Ralph Fiennes to January Jones: "You're an inanimate object!"

Posted by: sars at April 4, 2011 2:22 PM

WOOPS! I think Fassbender just altered the trajectory of my Lorentz force.

For the sake of the ladies, I do believe this semester we will add to our curriculum:

Electromagnetism 318: Fassbending

--Students will engage in a variety of experiments designed to break down the physics of Fassbender Fassbender's ability to alter the motion of resting bodies through electromagnetic means.

--Prerequisites include Bale Test Experiments 209, as well as a recommendation in Kunislinguistics 185. Calculators will not be provided.

Daniel Simpson-Day
Professor of Hendricksian Tittyological Astrophysics
Faber College

Posted by: D-Day at April 4, 2011 2:22 PM

TK, clearly you're wrong.

Nuh-UH! Clearly you're wrong. Double stamp. No erasies.

You can't triple stamp a double stamp, Carlos!

Posted by: branded at April 4, 2011 3:28 PM

You don't wanna debate branded. The man knows the stampsies rules inside and out.

Posted by: becks at April 4, 2011 3:45 PM

"Kunislinguistics". . .wait until your boy Harris sees that. Oh, also, bwuahahahahahaah.

ha.

Posted by: coveredinbees at April 4, 2011 3:49 PM

Professor D-Day, I assume you are familiar with "The Stress Analysis of a Strapless Evening Gown?"

http://komplexify.com/epsilon/2009/05/16/a-stress-analysis-of-a-strapless-evening-gown/

Also, I've never seen Fassbender in anything before, but I think I was to Patrick McGoohan that fake magazine cover, in a good way.

Posted by: BWeaves at April 4, 2011 3:58 PM

WANT TO, not was to. I proofread and proofread, and still make mistakes.

Posted by: BWeaves at April 4, 2011 3:59 PM

RE: January Jones' fake cover.

It's not just the belly button that is wrong for 1962. The skirt length and BOOBY SHAPE are all wrong. Boobies were POINTY in 1962. Bras were armour plated missiles back then. And is she supposed to look bored?

Posted by: BWeaves at April 4, 2011 4:03 PM

"And is she supposed to look bored?"

I believe that's just her default setting. If you hit the button by her ear, she can quickly switch to either "glum" or "disinterested."

Posted by: Exploding Head Syndrome at April 4, 2011 4:30 PM

Wow... the picture up top is the first time I've actually looked at James McAvoy and thought, "Yeah, that's a young Professor X." Guess I better start taking this movie seriously.

Posted by: SJ at April 4, 2011 4:36 PM

@Exploding Head Syndrome, I read on Engadget that they've now got her switched over to a wireless remote. They tried to add a 'smirk' setting, but it overloaded the circuit. Look for that in a future firmware upgrade.

I'd normally come to the defence of TK, but I'm disappointed that we didn't get a review of Mega Python vs. Gatoroid, so until that happens, I'm Switzerland. Neutral, hilly, and full of chocolate.

Posted by: Groundloop at April 4, 2011 5:01 PM

She really does look so bored all the damn time.

Posted by: Figgy at April 4, 2011 6:51 PM

Really, the JJ hate seems overly extreme; the whole thing feels like a snobby trend designed to separate those who hate JJ from those who don't, only for the sake of being on a clearly-defined "side".

In my opinion there is nothing remarkably excellent nor atrocious about her acting in Mad Men. If anything, she was the character I pitied most early on, and despised most recently. (Yes, I mean Betty Draper, NOT January Jones there).

That said, I'm doubtful she'll live up to my expectations for Emma Frost, who is easily among my top 5 favorite X-Men characters. "Superpowers, a scintillating wit, and the best body money can buy." Oh, and she needs to use some snobby British slang from time to time.

Does anyone know if the Stepford Cuckoos will be in this movie? That would be a fun little cameo.

Posted by: Vince Noir at April 4, 2011 8:42 PM

I really hate Emma Frost's outfit. I expected some level of scantily clad just because of the character in the comics, so that doesn't bother me (though the anachronism factor IS a fair point), but for such a high-budget movie, I would've expected something a little better than what consistently looks like a micro-mini-skirt, some cheap thigh-highs, and a rather unfortunate bra, with the shoulder feathers and back half of some upscale 50s housewife's bathrobe attached.

I was expecting something really sexy and probably kind of slutty. At worst, I was expecting to be offended as an equality-minded woman. But this? I'm so bored by it that I can't even muster up any kind of outrage. Did the costumers run out of money? And in that case, should I be feeling feminist outrage that the dudes seem to've done okay for themselves costume-wise while poor Miss Jones is stuck wearing her mom's bra and bathrobe with some gogo dancer's skirt and boots?

Posted by: Nat Kittyface at April 4, 2011 9:59 PM

I'd just like to know who in the lighting department thought that sickly green was the right skin colour for the attractive blonde lady. She looks clammy, like a damp handshake.

Posted by: Jim at April 5, 2011 6:42 AM

Wow, hating on January Jones. So original.

Posted by: snore at April 5, 2011 9:44 AM

Posted by: Damo at April 5, 2011 5:00 PM