Which Of These Two Mid-Season TV Promos Most Excites You? ("Alcatraz" and "The Firm" Teasers)
NBC's "The Firm" starring Josh Lucas, Molly Parker, and Tricia Helfer?
If you answered "Neither," then congratulations! You are both correct and still functional, if not entirely sane.
I'm looking forward to eventually forgetting "Alcatraz" exists once it moves to Friday nights, but even Josh Lucas seems confused as to why that teaser and the two for his show are lackluster, at best. Though, he could just be wondering why anyone thought a television sequel to "The Firm" needed to be made in the first place. Honestly, it's hard to tell, he's not exactly as emotive as Tom Cruise, y'know?
Both shows will premiere in January 2012, with "Alcatraz" airing on Mondays in the spot currently occupied by "Terra Nova," and "The Firm" airing on Thursday nights following the new mids-season comedy hour of "The Office" and "Up All Night." Of course, if, after watching those teasers, you could now not care less about either show, and possibly even actively avoid them from this point on, I'll understand. Sorry to have wasted your time, but bitterness loves company. But, hey, we did it! A TV trade news post without a single mention of "Community!"
Oh, God damn it.
Rob Payne also writes the indie comic The Unstoppable Force and tweets on the Twitter @RobOfWar; you can buy some of his stuff here. He's pretty sure, the above videos are the exact opposite of effective advertising.
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