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Volunteer Week


Corporations Remind You to Be Human / Steven Lloyd Wilson

Trade News | October 19, 2009 | Comments (17)


This week has been declared volunteer week by NBC, Fox, CBS, and about a dozen other television channels. Of course that only actually represents about three distinct companies, since American media is more incestuous than a Hapsburg hot tub party. Enormous corporations with enough cash to buy most Latin American and African countries outright, flush with piles of cash protected from taxation by lobbyists and legions of accountants, have declared that you should be volunteering more. The theme will be worked into over sixty shows this coming week, and the networks will also beat you over the head with PSAs in case you don’t quite pick up on the idea after the first three shows that talk down to you.

Ah, I have grown cynical. The message itself is not terrible, but it seems so empty given the source that it comes from. The press releases are works of ironic art, with quotes from at least one six-figure VP from every network, none of whom have ever volunteered for anything more than who’ll take first class tickets to talk to shareholders this quarter, much less a soup kitchen. I take that back, I’m sure that they are all model human beings. I just can’t help thinking this will be exactly like the painful “NBC goes green” of a couple years ago, which although it may have raised money from the choir to which it was preaching, also pissed the crap out of people on the fence and the other side as being disingenuous and smug.

Art changes people’s views of the world, but patronizing preaching does not. How many people did after school specials and Nancy Reagan scare away from drugs? How about Trainspotting and Requiem For A Dream?


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Comments

Very little is more annoying than a week of themed television.

Posted by: Chugga at October 19, 2009 9:41 AM

I loved the Hapsburg simile.

Posted by: bathoz at October 19, 2009 9:43 AM

"American media is more incestuous than a Hapsburg hot tub party."

I haven't laughed so hard since I read a bit in a textbook that declared Charles II of Spain a "deformed imbecile". Oh, European monarchic humour...

Posted by: Ling at October 19, 2009 9:43 AM

I dunno...As irritating as it was, "NBC Goes Green" did give birth to the Greenzo episode of 30 Rock, which was pretty fucking good. Although 30 Rock is always pretty fucking good, so come to think of it, fuck Greenzo and fuck David Schwimmer. Also, fuck Friends, fuck Jennifer Aniston's hair, fuck the theme song and fuck the Rachel/Ross bullshit in the ear.

Posted by: Jeremy Feist at October 19, 2009 10:16 AM

*reaches to turn off TV for a week*

*notes with satisfaction that TV is already off*

*realizes "House" is on tonight*

*wonders who in the "House" party will be doing more volunteering, figures it'll be Wilson, though House in a soup kitchen would obviously be far more entertaining*

*... they wouldn't ... would they?*

*gives TV one-night reprieve*

Posted by: , (TCFKAB) at October 19, 2009 10:20 AM

You shouldn't volunteer because Dwight from The Office tells you to. Although I would totally sign up for a week at Schrute Beet Farm. You volunteer because you have a calling, whether that is from your God, your conscience, whatever. I volunteer with a dog rescue group, and I'm pretty sure that we don't want a bunch of yuppie douchetards to show up for just one week. We need help all year. If you just come for one week, you are there just long enough to get in everyone's way and fuck everything up.

Also, don't be afraid to get dirty! Most people think they can just hang out and show the dogs to potential parents. We need help cleaning out the kennels too! I clean literal shit out of dog kennels once a week, not because I have to, and certainly not because some rich asshole told me to. I do it because these dogs deserve better than what they have been dealt in life. If your heart is not in it, don't even bother. I can't even remember how many times I have found a stray dog, and while I was trying to catch it, or feed it people come up to me and say, "I wish I could help." Well stop wishing and get off your lazy fucking ass and help!


Don't breed or buy while shelter pets die!

Posted by: Commander Strikeher at October 19, 2009 10:24 AM

How many people did after school specials and Nancy Reagan scare away from drugs?

After seeing that commercial where the chick smashes her whole kitchen, I've stayed clear of heroin for life, though that prozac and vicadin habit of mine might have something to do with that commercial.

Drugs given by bribed Mexican doctors can't hurt you, right?

Posted by: George at October 19, 2009 10:34 AM

Actually, this "theme week" should scare the hell out of you. It's not coming from the major media's minds - this was done on a direct order from the White House. And no, I'm not some conspiracy nut (though there are a few I do believe).

This "theme week" goes hand-in-hand with Obama's plan to "encourage" (read: force) people into donating their time and efforts to causes and ideas they may not support for the nation's supposed good. This is pure propaganda and it's being swallowed whole.

Posted by: B-Unit at October 19, 2009 11:02 AM

After seeing that commercial where the chick smashes her whole kitchen, I've stayed clear of heroin for life, though that prozac and vicadin habit of mine might have something to do with that commercial.
That commercial was very effective at what it set out to do. First viewing sort of set me back on my heels. Repeated exposure, however, had a side effect. Instead of heroin, my alcohol-addled collegiate brain became addicted to Rachel Leigh Cook. This addiction was so bad at one point that I needed a support group to prevent me from paying money to see "Josie and the Pussycats."

Luckily, Ms. Cook largely disappeared from the media radar after that, and I have been able to live a largely normal life.

Posted by: ZombieScientist at October 19, 2009 11:50 AM

Good point B-Unit. Just like FDR "encouraged" people to collect aluminum, or, as mentioned above, like Nancy Reagan "encouraged" kids to stay off drugs. Clearly sinister.

I've got plenty of beef with the media, but a lame PSA week is not a reason to get your panties in a bunch. Unless you just like the way it feels.

Posted by: marya at October 19, 2009 1:30 PM

ZombieScientist, I never knew until just this very minute that Rachel Leigh Cook was in that PSA. I was so disbelieving that I went and looked it up. I'll be damned.

The more you know . . .

Posted by: myysharona (formerly Sharon) at October 19, 2009 1:46 PM

This is my function in life. I spread information. Sometimes I do it in a classroom. Sometimes in a laboratory. Sometimes it's just on Pajiba. It's all born of the same compulsion to be an insufferable, pedantic pain in the ass.

When forced to deliver a lecture full of rather dry facts, I feel the least I can do for my students is a good pop culture reference or twelve. Lectures on evolution have included references as broad as baby-eating dingoes and as obscure as Hulkamania. The 3 or 4 modern kids in a lecture hall of 200 who titter at that one are my peeps.

In this case, acknowledgment of Ms. Cook is not particularly dry. Leastways, I am not particularly dry when delivering the information, as the old addiction rears its head, and I wipe the cold sweat from my brow with shaky hands.

I must live one day at a time. I have tried to cultivate a more trendy addiction to Zooey Deschanel (not working) or Tina Fey (getting there), but the closest I have gotten is a confirmed man-crush on Neil Patrick Harris.

Posted by: ZombieScientist at October 19, 2009 2:33 PM

Rachel Leigh-Cook now makes the occasional appearance as Shawn's girlfriend on Psych. I am fairly fond of her as an actress, although I can't think of a single good movie she was in. Maybe it is from that psa...hmmm.

Oh and B-Unit: Thousand Points of Light and the Americorps, not to mention Victory Gardens. A president encouraging volunteerism is as expected as pardoning the turkey at Thanksgiving. Not everything that Obama does is part of some evil master plan designed to make us all healthy, happy and productive.

I had nightmares about George Bush deploying the military and refusing to leave the White House last January; but I still think he helped get some anti-trafficking laws passed that are extremely valuable to those fighting for the rights of vulnerable adults/children.

Posted by: Jennifer at October 19, 2009 2:35 PM

Posted by: Jeremy Feist at October 19, 2009 10:16 AM

You know, Jeremy, that gives me a GREAT idea for a 30 Rock episode! Corporate synergy and name recognition (with a dash of Sweeps Week stunt casting) HERE WE COME!

30 Rock: Episode 413, Crazy Planet

Greenzo returns and impregnates Liz's wild friend Claire after a one night stand. Nine months later, they produce a child that only their comingled bloodlines could ever produce. A child wreckless and without direction. A child born of chaos and bad scripting, but could really have a shot if given a little discipline and focus. A child who could only be named...

Earth 2

Posted by: DoctorControversy at October 19, 2009 3:06 PM

'Requiem For A Dream' definitely scared me away from overrated movies.

Posted by: Daniel Hall at October 19, 2009 8:21 PM

Excuse me, y'all, but the White House (no matter who is in office) should not be able to demand the networks run programming that promotes its own agenda - and have the networks kowtow without resistance. Would you be fine with a week's worth of pro-health care TV? Or let's abolish the 2nd Amendment week? Or how about nuke Iran programs? Propaganda is propaganda now matter the sheep's wool is hides beneath.

Posted by: B-Unit at October 19, 2009 11:13 PM

Habsburgs?
Jawlines?
Quadruple first cousins?
Wheeeee!!!!

This is normally the point when I bring up an offer of marriage, but as you are--to the best of my knowledge--not my uncle, it can never be.

Or can it? I think I have some cadet branch researchin' to do. You bet your sweet Holy Roman bippy.

Posted by: Jo 'Mama' Besser at October 20, 2009 1:48 AM





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