Wooooo hoooooo! OMG! Wooooo Hooooo! HAVE MY JUNO BABIES, PETE WENTZ!
The Demise of MTV / Dustin Rowles

Trade News | September 16, 2008 | Comments (44)


pete_wentz.jpgFor the three of you who still watch MTV (“Real World/Road Rules Challenge” Excluded), I have terrible news to report this morning. Even more distressing than the failure of the Lehman Brothers, the Merrill Lynch buyout, the endangerment of AIG, and the rise of Sarah Palin as a legitimate contender for the presidency: “Total Request Live” is dead. They won’t sign off until November, but it’s official — the plug has been pulled.

Oh Gawd, oh gawd, oh gawd. Woe is me! Where, oh where, am I going to be able to watch Fall Out Boy while text-message speak scrolls at the bottom of the screen, and teenage girls interrupt the video to wail like a whore under the wheel of a bus. I need my fix, man: How else will I know just how popular Katy Perry is, or how awesome the Pussycat Dolls are, or what sort of generic hip-hop bullshit is dominating the nonexistent video-airplay charts?

Fuck, man. It’s not been the same since Carson Daly (ha ha ha ha ha ha). Ahem.

Actually, “TRL” used to exist under a different incarnation. I forget what it was called, but Adam Curry hosted. And it was awesome. It was awesome because they played the entire video, uninterrupted, and because music back then used to rawk: Warrant, Trixter, Bullet Boys, Stryper, Steelheart, and Tesla … oh … shit.

It’s always sucked, hasn’t it? Well, at least they played the whole video. Natch.









Doubt Trailer | Ben Affleck The Town













Comments

Here is how old I am:

I watched MTV's earliest days. I don't claim to have seen the first vid they aired (it was "Video Killed the Radio Star" by the Buggles, which was genius) but I was watching during the time when no one knew what the eff MTV was--when most artists & music producers didn't create videos and poor unknown MTV had to air whatever videos were available.

It was brain-perforating awesomeness. They barely had enough content to run for 24 hours, and you'd see the same stuff over and over again; but the plus was that they aired any video available to them, which meant that you heard/saw incredibly obscure stuff. And mixed in with the Hefty-bags-as-costumes videos were some genuine stabs at art. People used to stay up all night glued to the screen, hunting for treasure--and finding it.

Yes, children, music videos (some music videos) used to aspire to art, and a few of them even made it there. Of course, it didn't last long. Soon enough the music biz, dim though they always are, figured out that videos were a golden marketing tool, and the rest is history. Along with MTV, apparently.

Posted by: Jerce at September 16, 2008 11:52 AM

Funny you should mention Pete Wentz...he's getting a show that'll replace TRL at MTV. From MSN:

MTV found a replacement of sorts with "FNMTV." The show debuted over the summer in a 15-episode run hosted by Pete Wentz, bassist for rock band Fall Out Boy. Taped in Los Angeles, it aired Friday nights and televised exclusive music videos and performances by such diverse acts as Slipknot and the Jonas Brothers.

Where's your godtopus now?

Posted by: Mike R. at September 16, 2008 12:01 PM

Taped in Los Angeles, it aired Friday nights and televised exclusive music videos and performances by such diverse acts as Slipknot and the Jonas Brothers.

NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!

Posted by: PaleoLithchick at September 16, 2008 12:06 PM

I also recall when MTV played actual music videos. My oldest recollection of it was a video by Wendy O. Williams and the Plasmatics. I don't recall the name of the song, but the video involved Wendy driving a school bus through a wall of old TV sets, then dynamiting the bus.

I gave it points on artistic merit.

Posted by: The Wanderer at September 16, 2008 12:07 PM

mixed in with the Hefty-bags-as-costumes videos

Why, that sounds like a request for "Fish Heads"!!

http://www.youtube.com/watch?v=cn73Wtem0No

Posted by: sansho1 at September 16, 2008 12:09 PM

I don't remember the earliest days of MTV (we were late to get cable) but a few years in I distinctly remember the way they still ran the same videos over and over again. If you wanted something different, there was Night Flight, which showed a more eclectic mix of videos by bands I never thought even made videos (and then you could watch 'Night of the Living Dead' or 'Wild Style').

One random memory of MTV- They had a contest in which they asked people to make their own videos for the song 'True Blue' by Madonna and promised to show them all day. And they did. It was basically hours and hours of home movies set to 'True Blue'. The winner was supposed to have their entry made the official video to the song, but Madonna ended up making the video herself anyway.

Posted by: slip at September 16, 2008 12:16 PM

I don't claim to have seen the first vid they aired (it was "Video Killed the Radio Star" by the Buggles, which was genius)

*hikes up pants, cleans glasses, loudly unwraps Werther's*

I was there for that. Our first cable box had 12 buttons on it, and a rocker switch that enabled us to choose from 36 whole channels of TV programming. It was amazing. According to the Washington Post (via Wiki): "Aug. 1, 1981: MTV launches with "Video Killed the Radio Star" by the Buggles. Only a few thousand people on a single cable system in northern New Jersey could see it." That was me!!

I loved the video for Wall of Voodoo's "Mexican Radio". My first concert, at the age of 14, was Adam Ant, with Wall of Voodoo opening.

Posted by: Anna von Beaverplatz at September 16, 2008 12:21 PM

TRL is the undead, and someone finally put the last bullet in its zombie braaaain. It died around 9 plus years ago when boy bands made their resurgence and then Tom Green's Bum Bum song topped their "charts" for a bunch of weeks in a row. Ever since then, TRL's been shuffling about in circles waiting for someone to boomstick them us out of their our misery.

Posted by: branded at September 16, 2008 12:26 PM

My earliest memories of MTV are also of watching certain videos over and over and over... There was a video that I'm pretty sure was from Styx, although I can't remember the song. It featured the blond lead singer on an empty stage wearing a red and white striped sprt coat and a white straw hat with the flat top. Does anyone else rememebr that? MTV also used to play a video by Kate Bush all the time. It might have been Wuthering Heights, but I don't remember that tidbit either.

Posted by: elsie at September 16, 2008 12:29 PM

Is that a recent pic of Liza Minelli? If so, man... she's lookin pretty good. The jeans aren't that flattering, but I guess when you're that age minimizing the FUPA is a priority.

Posted by: firedmyass at September 16, 2008 12:32 PM

My random MTV memory, slip -- When they played "Raspberry Beret" every hour for like a whole weekend. We had to sleep, but we still watched it as many times as we could.

Posted by: Todd at September 16, 2008 12:41 PM

Change sucks, doesn't it? Especially when they're changing out our old "good" shit for some new "awful" shit.

I'm such a pea-brain that I never understood the point of music videos in the first place. When MTV made the scene and everyone I knew was geeking out over it, I was the kid scratching my head wondering why you would want to listen to music on the crappy TV speakers when there's a perfectly good stereo available and why you would want to watch bad lip-syncing and painfully obvious "dramatic interpretation"? Oh well. That's certainly not the only boat I've ever missed in my life.

So I know more about FNMTV than I do about TRL thanks to my own teenagers. Those FNMTV folks are certainly shrewd. They troll YouTube for hollaback videos to current radio pap and then feature said videos on FNMTV and on the MTV home page, ensuring legions of wannabe tweens and teens will vie for their 15 seconds of fame. How do I know this, you might wonder? Well, my kids made a video to one of the Trannycat Dolls songs and it made the cut -- so they spammed friends and family alike to get them to check it out. And it worked.

Such is life with aspiring videographers; we have a dedicated "green room" in our house (all walls painted green and no furniture) that is quite effective at keeping them off the streets and otherwise preoccupied...

Posted by: Che Grovera at September 16, 2008 12:48 PM

Here comes some hot sticky (shameful) truth. I really used to like Fall Out Boy. Their early stuff is hot. And truthfully, Their lead singer seems like such a nice guy. Poor little Patrick Stump. The stumpy little man always kept in Pete's shadow. I bet he'll start a new band that no one will hear of. But I'll hear it. I'll listen, Patrick.

Posted by: Optimus Rhyme at September 16, 2008 1:13 PM

the canadian music channel MuchMusic used to run a lot like old-school MTV. Played lots of fun stuff, had very low production values. I freaking loved that channel.

Posted by: twig at September 16, 2008 1:28 PM

Che, trannycat doll home videos are quite a price for keeping them off the streets! I think I feel sorry for you.

Posted by: lordhelmet at September 16, 2008 1:44 PM

sansho1--thanks! I haven't seen that Fish Head video for at least 22 years. Ugh. Now I do feel old. Anyway, thanks for the link.

Clearly, I am old enough to remember the good old days of MTV, though I didn't discover it until '83. I've decided it's better that they (and VH1) never have anything I want to watch, 'cause those videos were addictive and you'd lose hours to the tube--usually waiting for something good to come on.

Posted by: tamatha at September 16, 2008 1:45 PM

The scene: Breakroom at a retail store, midafternoon. Two 16-year-old girls talk over their iced coffees while their (not that much) older shift supervisor reads emails in the office.

Girl #1: So I was watching TRL the other day...
Shift Supervisor: TRL?
Girl #1: Yeah.
SS: That's still on?
Girl #2: Yup.
SS: Huh. I thought it ended after Carson Daly left.
G#1: Carson Daly?
G#2: The guy from Queer Eye?

End scene.

Posted by: Bethany at September 16, 2008 2:01 PM

OH HELLS YEAH!!!!

Now MTV can stop even PRETENDING to play videos anymore. I predict their next step will be to change their name, because, heh, WHAT MUSIC?

HAAA TAKE THAT GENERATION DOUCHEBAG BITCHES.

Posted by: figgylicious at September 16, 2008 2:22 PM

Dustin, it was called MTV TOP 20 COUNTDOWN. I won't speak for those other bands, but liking Tesla is nothing to be ashamed of. I can think of at least five good songs from them.

Posted by: B-rant at September 16, 2008 2:53 PM

Che, trannycat doll home videos are quite a price for keeping them off the streets! I think I feel sorry for you.

Posted by: lordhelmet at September 16, 2008 1:44 PM

Funny you should say that, lordhelmet. They're already pretty savvy in that they have music that they like, and then they have music that they make videos to in order to draw attention to themselves. They have a YouTube channel with a couple of videos that have over 100,000 views, and they're approaching 1,000,000 total views with over 3,000 subscribers. Of course, the high-view stuff is all the fluff like Trannycats and Katy Perry; their personal tastes are (thankfully) more eclectic and challenging.

Posted by: Che Grovera at September 16, 2008 3:25 PM

Elsie, I think the video you're talking about was called "Beauty" ("she's a beauty, a one in a million girl") by the Tubes.

Unless it was ABC's "The Look of Love".

I spent WAY too much time watching MTV.

Posted by: Patti at September 16, 2008 3:37 PM

So, Che, m'lud. How old would these teenagers be..? Their actions sound young. There's really no way they could be college age. But imagine, Pajoibs... Courting a Grovera. I just want some intelligent discussion! If this girl who keeps TEXTING (grr,,, Blerg!!!) me adds ONE MORE EMOTICON!!! I WILL ... ... breathe.... at least she's pretty... ... Breathe... Pretty face... so pretty... *goes quietly into the night*

Posted by: Optimus Rhyme at September 16, 2008 3:39 PM

Where do you reside, Optimus? Aren't you in Michigan? My daughter is 15 (her brother just turned 18), which means she's not legal in all but a couple of cousin-lovin' states -- so you're out of luck for the time being...

Posted by: Che Grovera at September 16, 2008 5:41 PM

Music Videos, where have ye gone?

I was late to the MTV. The first video I remember was GnR's "November Rain". I also remember the big shiny controversy over the NIN "Closer" because Mark Romanek felt that MTV's censors had distorted his vision to the point where it no longer mattered.

I hate MTV.

Posted by: Melody at September 16, 2008 6:13 PM

My first memory of MTV is from the tender age of 7. I was flicking around on the channels, found a sex advice show and ended up asking my slightly horrified mother what a condom was, and why one might fill it with water before throwing it at an unfaithful ex-boyfriend. So, yeah, long story short I was banned from watching MTV until I was, like, 17.

Posted by: Shay at September 16, 2008 8:58 PM

"Phantoms" at 12? Loveline at 7?

Shay, you are bumming the upper reaches OUT!

Dammit, when I was 7 I saw an Echo & the Bunnymen video in broad daylight! And you've brought that now painful memory roaring back to the surface! I need to go eat some barbecued iguana to dull the ache!!!

Posted by: Jay at September 16, 2008 9:21 PM

Fuck Adam Curry and his Podshow bullshit.

"You don't know if I'm gay. You don't know if I'm bisexual. You don't know if I like getting fucked up the ass. I just might!" - Adam Curry

Brumski.

Posted by: Lucas at September 16, 2008 9:52 PM

Not only do I remember them putting music videos on, I remember the first batch of original programming. Stuff like Liquid Television and the one and only Remote Control.

To see that replaced with The Hills and My Super Sweet 16.

The world is not a better place.

Posted by: BFFredo at September 16, 2008 9:59 PM

Everytime MTV comes up anywhere, I always lament the days when they actually used to play ACTUAL videos. And artists made an EFFORT to make cool ones like Bjork, Aphex Twin, (and even yes)the Red Hot Chili Peppers, and countless others who took n video as a new format of creative expression. The image of the video matched the musical effort. Now, it's all CRAP! MTV figured they could be like Bravo and just play reality TV programming ALL THE TIME. But see, the musical and socio-cultural palette that they're taking from is actually quite...well...shit. So now they've eliminated TRL, which was getting pretty shitty to begin with because hell, you can watch videos on youtube, why waste precious TV time on that? Damn...I so miss MTV when they used to play videos! Nuff said!

Posted by: ph at September 16, 2008 10:08 PM

Jeebus, I'm old enough to have had a crush on Martha Quinn. But didn't every guy, and probably more than a few girls?

Posted by: bucdaddy at September 16, 2008 11:42 PM

Does any one else remember Friday Night Videos?

Posted by: bibliophile at September 17, 2008 12:52 AM

Mmmmmmm. Martha Quinn, who is not, not, not in the Centerfold video (J Geils Band. Gotta love a band with the word "Band" in their name.) I still have a snap of her smooching at the camera that a friend of mine pulled off the TV, the hard analog way. Crush? Me? Not much, no.

I um, "heard", cough, cough, that with a little digging one might find a digital version of the Buggles original somewhere on the interwebs. You can still catch some of the good old ones in other media. Aerosmith's videos are all on Youtube, as is November Rain.

If we're speaking of old school tunes with videos that meant something, like art, or at least an unapologetic trashy good time, I nominate these as iconic:

- Devo
- Joan Jett & the Blackhearts
- Peter Gabriel
- Any of the approximately 75 generic hair-metal bands making videos that kept Tawney Kitaen and the Firebird production line fully occupied for about three years there.
- Prince back when he was dirty. Any more he only really lets the funk out in concert.

These days even the ogling is adulterated with unfortunate subtext. Urban angst and anger in the rap / hip-hop stuff. "Look at me, I'm a semi-famous tramp" in all the semi-famous trampy spiritual spawn of Madonna by way of Britney Spears. And worst is the righteous righteousness with a topping of smug in the country but not really paeans to shallow appreciation of the unfair gender. (Honkey Tonk Badonkadonk, I mean you. How the h - e - double - toothpick did they manage to make a gaggle of objectively hot girls in painted on jeans bo-ring? That takes real genius.) I like my eye candy uncomplicated, thank you. Sometimes it's OK to just let art flow over you.

MTV was once a source of innovative stuff. I'd make sure to catch the early non-video fillers, like Aeon Flux. Brilliant, unlike the sucky movie. And where did Twisted Sister, break? That's right.

Even if you're going to be pervey, really, just go there. Anybody else remember, I think it was officially called "MTV Beach Party" but even the entertainment press knew it as "Soft core in the afternoon on MTV."

I want my MTV. Hard.

Posted by: BierceAmbrose at September 17, 2008 6:34 AM

Does any one else remember Friday Night Videos?

Mais bien sur. We didn't have cable for a while after moving in 83 so that was it. I think they had their own "Thriller" premiere a few weeks after MTV did, right?


One can't deny Martha Quinn, of course. Daisy Fuentes was really cute when she started, with black hair and big, baggy sweaters. And of course then there's Marisol.

Posted by: Jay at September 17, 2008 6:41 AM

Che, part of me imagines you know the legal age in every state just off the top of your head. On account of being awesome like that. (Warning: In my weakened state, awesome may be confused with pedophillic.)
Why did I drink last night... I just have to take it when I can get it. It was awesome.
(Woww... Just need to take the alcohol when I can get it... the joke lays in my use of the word awesome. And now I need some meth just to get me back to normal.)

Posted by: Optimus Rhyme at September 17, 2008 8:10 AM

Son, you better take some vitamins.

Posted by: Jay at September 17, 2008 9:21 AM

I'm proud to say I watched the original transmission and for many years a TV in the house would ALWAYS, but I mean ALWAYS, be on MTV.

Before MTV though, there was HBO's video Jukebox,. that's were I first saw Bonnie Tyler's, "Total Eclipse of the Heart," Thomas Dolby, some Saga (remember those guys?)etc.

Posted by: BarbadoSlim at September 17, 2008 9:21 AM

I had a thing for Martha, but I think I was crushin' a little harder on Nina Blackwood.

Those were the [only] days.

Posted by: Rykker at September 17, 2008 11:02 AM

Dial MTV was pretty awesome, too....as I remember from 3rd and 4th grade!

Posted by: K8WMA at September 17, 2008 11:15 AM

MTV died for me when Daria left. Thank god for bootleg DVDs, is all I'm sayin.

Posted by: claire at September 17, 2008 11:16 AM

Anna von Beaverplatz, I am right there with you. I used to RUN home from fifth grade in 1981 (which officially makes us over the hill), to watch MTV on our twelve button cable box (that also had the magical toggle wheel that tripled our choices). I originally thought it was completely commercial free because they never seemed to have any advertising (except for snickers bars, whose ad they showed about ninety times a day). I had no idea it was because no businesses thought the advertising dollars would be well spent on a fledgling music video channel.

Though R&B was pretty under represented, early MTV played a crazy mix of music. The white boy, bar bands (Loverboy and Billy Squire), second British invasion bands (Duran Duran & Wham!), the synth-pop/make-up bands (Human League and ABC), old school American Rock (Boston and .38 Special), chick fronted bands (The Motels and Berlin), art house (pre-famous Talking Heads and The Tubes), heavy metal (Judas Priest and Motorhead), the popsters (English Beat, Squeeze, the Police), punks (PIL and Wendy-O), and then the completely un-categorizable (Wall of Voodoo and Adam Ant). Jesus, just thinking about it makes me want to sneak cigarettes. I still have untold hours of early MTV on VHS tapes, because for some strange reason I used to tape it (remember how what a novel new invention the VCR was?!?). I freaking LIVED for music at that age.

I don't know if it is because I am now older than dirt or if MTV has been so thoroughly co-opted and corrupted by the music business and commercial concerns, but I haven't seen anything worthy to watch on that piece of shit channel in a good fifteen years. What a shame.

Posted by: Amy at September 17, 2008 6:06 PM

Jay - non-American here, man, so it wasn't Lovelines. I think it was called Club Bed - any other MTV Europe viewers able to help with that? I'm afraid to Google it... I've heard of Lovelines though (it was on an episode of Dawson's Creek...that I was taping for a friend...and then the remote got stuck and I couldn't change and...aw, dammit. Fine, I used to watch Dawson's Creek. Happy?) and this was a different format - more sex talk, less gentle good humour.

And I'm not too sure what "bumming the upper reaches out" means (is it one of those 'jive' words like "Emancipation"?), but I have a feeling it has something to do with age? I dunno, I was born in 1987, which means I'm probably not the youngest here by a long shot. There's bound to be Pajibans from the early 90s at least, right?

Posted by: Shay at September 17, 2008 9:08 PM

Yes, the over-30s where Pajiba statistically goes to die. There's certainly some younger people but what's funny is your mentioning your age, which automatically makes one think "and I was....?"

Yeah, I wondered about Loveline being on in Ireland, if I'm remembering correctly here, but it's about the same time period as this other one.

Diane Farr! Yet another brunette MTV crush!

And yes, Clinton babies are now driving.

Posted by: Jay at September 17, 2008 9:35 PM

Seriously nothing really good on MTV for a while now. I just turned 30 and even sometimes long for the early Real World days, before people started being aware of the fact they are on a reality show, and it really was "real." Boy Bands and Britney Spears killed MTV. Dead. That's when it really started going downhill.

The husband just turned 40 and said he had one of those 12 button cable boxes with the toggle switch. And he saw Wall of Voodoo in concert. (Of course he also saw Ronnie James Deo twice. He also saw Prince twice on the Purple Rain tour.)

Posted by: Kelly O at September 18, 2008 7:59 AM

tell me about the TRL cancelation!!!!!!!!!!!!!!!

Posted by: iluvnickjonas at September 23, 2008 1:53 PM


















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