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The Demise of MTV / Dustin Rowles
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September 16, 2008 | Comments (44)
For the three of you who still watch MTV (“Real World/Road Rules Challenge” Excluded), I have terrible news to report this morning. Even more distressing than the failure of the Lehman Brothers, the Merrill Lynch buyout, the endangerment of AIG, and the rise of Sarah Palin as a legitimate contender for the presidency: “Total Request Live” is dead. They won’t sign off until November, but it’s official — the plug has been pulled.
Oh Gawd, oh gawd, oh gawd. Woe is me! Where, oh where, am I going to be able to watch Fall Out Boy while text-message speak scrolls at the bottom of the screen, and teenage girls interrupt the video to wail like a whore under the wheel of a bus. I need my fix, man: How else will I know just how popular Katy Perry is, or how awesome the Pussycat Dolls are, or what sort of generic hip-hop bullshit is dominating the nonexistent video-airplay charts?
Fuck, man. It’s not been the same since Carson Daly (ha ha ha ha ha ha). Ahem.
Actually, “TRL” used to exist under a different incarnation. I forget what it was called, but Adam Curry hosted. And it was awesome. It was awesome because they played the entire video, uninterrupted, and because music back then used to rawk: Warrant, Trixter, Bullet Boys, Stryper, Steelheart, and Tesla … oh … shit.
It’s always sucked, hasn’t it? Well, at least they played the whole video. Natch.
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Posted by: iluvnickjonas at September 23, 2008 1:53 PM
Here is how old I am:
I watched MTV's earliest days. I don't claim to have seen the first vid they aired (it was "Video Killed the Radio Star" by the Buggles, which was genius) but I was watching during the time when no one knew what the eff MTV was--when most artists & music producers didn't create videos and poor unknown MTV had to air whatever videos were available.
It was brain-perforating awesomeness. They barely had enough content to run for 24 hours, and you'd see the same stuff over and over again; but the plus was that they aired any video available to them, which meant that you heard/saw incredibly obscure stuff. And mixed in with the Hefty-bags-as-costumes videos were some genuine stabs at art. People used to stay up all night glued to the screen, hunting for treasure--and finding it.
Yes, children, music videos (some music videos) used to aspire to art, and a few of them even made it there. Of course, it didn't last long. Soon enough the music biz, dim though they always are, figured out that videos were a golden marketing tool, and the rest is history. Along with MTV, apparently.