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Tim Burton Says He Was Booted From the Batman Franchise For Pissing Off McDonalds

By Dustin Rowles | Trade News | December 23, 2014 | Comments ()

By Dustin Rowles | Trade News | December 23, 2014 |


Batman-Returns-pic-3.jpg

The official story on Batman Forever is that Warner Brothers had wanted to go more mainstream with the third installment after the relative disappointment of Batman Forever at the box office, so in the third film, they restricted Tim Burton to a producer’s role. That’s also why Michael Keaton left — he didn’t want to do another Batman without Burton at the helm (and thank god, otherwise there’d be no Birdman).

Ultimately, while Batman Forever was a bigger financial success than Batman Returns, it also opened the door to even more mainstreaming of the franchise, which of course is how we ended up with Batman and Robin. They’d opened the floodgates, and without Burton their to temper studio involvement and product placement, the franchise collapsed under the weight of a billion Happy Meals.

Indeed, according to Burton in an interview with Yahoo, McDonalds was instrumental in Warner Brothers’ decision to replace him with Joel Schumacher.

“I think I upset McDonalds. [They asked] ‘What’s that black stuff coming out of the Penguin’s mouth. We can’t sell Happy Meals with that!’ It was a weird reaction to Batman Returns, because half the people thought it was lighter than the first one and half the people thought it was darker. I think the studio just thought it was too weird — they wanted to go with something more child- or family- friendly. In other words, they didn’t want me to do another one.”

And that, folks, is why we can’t have nice things. Goddamn McDonalds, man! There’s some irony there, too, in that overconsumption of Happy Meals will actually turn one into the Penguin. That’s the true origins story. I totally saw it on Gotham.

Source: Yahoo


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