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The Use of the Bleep Word on TV Increases 2500 Percent in Five Years

By Dustin Rowles | Posted Under Trade News | Comments (38)



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The Parents Television Council (PTC), which apparently has nothing better to do than to sit around and count profanities, has conducted a study on television swear words. The PTC has come to the surprising conclusion that, over the last five years, profanity has increased on TV.

No?

Yes. It’s true. People use more swear words — profanity overall has increased by 70 percent since 2005. What does this mean? I dunno. Children are exposed to more forms of language? Until the PTC does another study correlating the increase of profanity with a decrease in overall intelligence or brain development, I’m not really inclined to care. I’m not going to be exposing my child to “Deadwood” just yet (oh, but I will someday), but by stigmatizing certain words, you’re just given kids more reason to use them. Isn’t that why people watch “Shit My Dad Says,” because they think the word is naughty? It sure as fuck can’t be because it’s a good show.

Here’s a chart demonstrating the rise in swear-word popularity by time slot on network television, and below that, some statistics from the PTC.


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  • Across all networks, use of profanity on prime-time broadcast entertainment programming increased 69.3% from 2005 to 2010.

  • Use of the bleeped or muted f-words increased from 11 instances total in 2005 to 276 instances in 2010 - an increase of 2409%.

  • Use of the bleeped or muted s-word increased from 11 instances in 2005 to 95 instances in 2010 - an increase of 763%.

  • During the family hour, instances of the f-word increased from 10 in 2005 to 111 in 2010. Use of the s-word during the family hour increased from 11 instances in 2005 to 42 in 2010.

  • The Fox broadcast network showed the greatest per hour increase in use of profanity from 2005 to 2010 with a 269% increase across all prime-time hours.

    (Via Gawker)










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    Comments

    Cock! Balls!

    Posted by: Frank The Tank at November 10, 2010 1:37 PM

  • But I rarely hear anyone on the teevee say "other genitals".
    I must conclude therefore, that this study is a load of shit.

    Posted by: Pea at November 10, 2010 1:42 PM

    First of all, that chart is hilarious. I just can't help picturing the uptight conservative PTC clerk dutifully filling out their spreadsheet with all the shit, ass, and balls from last night's South Park. I work with mind-numbingly boring spreadsheets for hours every day and none of them have crap, damn, hell, ass, or bitch rows.

    Secondly, no matter what you hear on television it pales in comparison to what exists in real life. Bleeping or censoring swear words is just an exorcise in futility. Honestly, show me an average 7-year-old who doesn't know all the words on that list and wonder why you left off so many others? Your kids know the words. Let it happen, and teach them the proper context and when not to say them. That's pretty much all you can do.

    Re: Deadwood

    Awesome Dad.

    Posted by: Yossarian at November 10, 2010 1:53 PM

    Seeing as how use of a bleeped fuck went up 15500% at the 9:00 slot I think that counts for quite a bit of it. Which, by the way, I don't understand the problem with. It's bleeped. Therefore it shouldn't even count as a swear. If using comic strip censoring symbols in place of a word is fine in print all day long then why the hell do they even care about a bleeping noise? Bleep that in it's bleeping bleep.

    Posted by: Paultera at November 10, 2010 1:56 PM

    Wait, boobs are dirty? Who knew?

    Posted by: Mo at November 10, 2010 2:04 PM

    Eh, I never did understand why people get so upset over swearing. I taught my kid long ago that there are social penalties for swearing that she better be prepared to face if she chose to use bad words (although I phrased it as, "If you swear in school, you'll get in trouble and I won't bail you out -- but I probably won't punish you more.").

    I'm not going to give casual swearing that kind of power over our lives.

    Posted by: Wednesday at November 10, 2010 2:09 PM

    Do you ever get the feeling that people are just going through the motions, pretending that they care just because it's the job? Because there is no way that there is a whole orginization filled with people who really really care about this nonsense. They're probably all sitting around mocking their own job, getting high and belly laughing at South Park while they tally up the cock gags (note to self: the word "gags" takes on a different meanings when used in conjunction with the word "cock").

    Posted by: superasente at November 10, 2010 2:15 PM

    I see your point, Paultera, but I personally find bleeped f-bombs much funnier than I do the non-bleeped kind. But because I'm averse to a good ol' fuck now and then, I just think bleeping sells the word better. Whenever I hear it not bleeped, I don't even really hear it. It just becomes another part of the sentence. So, in that sense, for me, bleeped words should still count.

    That said, this study is bleeping useless bleepshit.

    Posted by: RobP at November 10, 2010 2:17 PM

    That should read "But not because I'm averse..."

    Oy.

    Posted by: RobP at November 10, 2010 2:19 PM

    $#*! the PTC keeps track of.

    Say a random damn at 8:30 and they notice.
    Apparantly it's OK to graphically show someone's head getting cut off and flying across the screen thus causing me to stay up all night fighting off nightmares with my 6 yr old niece (f^%#ing History Channel). Well at least they didn't swear, that might have scarred her for life.

    Posted by: Phat girl at November 10, 2010 2:19 PM

    You all do know that the "Parents Television Council" is one guy with a website and then a handful of old biddies (I'm guessing) with nothing better to do than shit a brick over bad words on TV shows that are clearly not meant for children, right? The Parents Television Council is a real organization with power or authority like the Tea Party is a real organization with power or authority.

    How about we all kick the PTC into the dustbin of history where they belong and hope the rest of the world follows suit?

    Posted by: Slash at November 10, 2010 2:23 PM

    Sadly, these people probably really REALLY care about this issue. DEEPLY. Just ask any English teacher who's found a great new book that students would actually enjoy reading but had to give it up because of a swear word or two.

    On the other hand, people do need to learn to turn on their filter. I swear like a sailor around Mr. Pug, but the little pug has never heard it from me. And I've never sworn at school, no matter how much the little punks have pushed me. Regardless of how meaningless and arbitray it is to call a word "bad," we live in a world in which people instantly judge you if use those words.

    I do, however, have very very good dreams in which I tell administrators exactly what I think of them using very precise yet colorful adjectives.

    Posted by: idgiepug at November 10, 2010 2:23 PM

    I suspect the bleeped words are all on "reality" TV shows, so if the Parents TV Council would please go on record as stating that the proliferation of reality shows is detrimental to society as a whole, and get all sorts of other uptight, nothing better to do folks to start writing letters and boycotting sponsors, well, I wouldn't protest that. Remove the bleeped instances, and it would appear that general profanity has decreased quite a bit.

    If they are concerned that children are being exposed to language or concepts they believe do not otherwise permeate the world of youngsters, they are sadly mistaken. Also, it should be the decision of parents as to whether or not their kids watch that stuff. The technology is there to block things. We permissive parents should not be inconvenienced because less permissive parents are too lazy to program their TV/cable channels.

    Also, I want to know who has "other" genitalia and why I'm not watching shows where it's discussed...

    Posted by: Reba at November 10, 2010 2:28 PM

    RobP,

    I agree. It DOES really make it funnier actually. Arrested Development was great at it. The way it was delivered but also the subtlety. I don't think it makes it count more as a swear though when you consider that if you know what they're saying under the bleep (everyone over the age of 3) then what's the point?

    ---

    Bad words are only bad because someone said they were long ago. If Fuck were used constantly it wouldn't be as big of a deal. Just like nudity isn't a big deal in countries where toplessness isn't considered taboo.

    Granted, rampant swearing just for the sake of swearing shows a lack of verbal intelligence. I'm not saying people should run around using swear words like they were punctuation but it shouldn't be looked upon like some awful sinful thing.

    Your kids WILL know swear words no matter what you do and it's only more enticing to them because it's forbidden.

    Posted by: Paultera at November 10, 2010 2:33 PM

    The US obsession with "profanity" puzzles me. I spoke to a US acquaintance just this week who noted that she and her husband make a specific effort "never to swear" around their kids. He'd just given her a lecture for saying "hell" in from of them.

    Seriously people, WTF?

    The only thing that still gets bleeped on AUstralian TV is "cunt". Everyting else is open for use. Obviously, no swearing during kids TV; though let it be said, we'd hardly consider hell damn, crap or douche as swearing and I know I've heard them all on kids' TV over here.

    My 13 year old is completely used to hearing the full spectrum from me, her Mum and her fellow students. She just rolls her eyes. Occasionally, she'll drop something, but it's generally appropriate. The only word we've ever had to discuss with her is the c-bomb, as kids on her school bus were using it earlier this year.

    People like the PTC need a life.

    Posted by: trib at November 10, 2010 2:38 PM

    But something tells me they thought it was completely appropriate for Boehner to say "hell no" and Cheney to say "fuck" on the Senate floor.

    Posted by: PaddyDog at November 10, 2010 2:52 PM

    Boobs? Really? I'd love for the people who track this stuff to explain the difference between the words boobs and breasts.

    Posted by: Dave at November 10, 2010 2:56 PM

    @Dave: "Boobs" is much funnier than "breasts". "Tits" is a little crass, but still funnier than "breasts". "Juggs" can be funny when it comes from a harmless redneck stereotype. "Dirty Pillows" is fun to say, but it's only really funny when uttered by an uptight Oxfordian or other blue blood type. My personal favorite is "cans". I don't know why, maybe because it doesn't really make a lick of sense.

    Unlike "melons", which are always good for a lick, but only humorous if you're under fifteen.

    Posted by: RobP at November 10, 2010 3:09 PM

    @Paultera: It seems we're in total and complete agreement, then.

    High five!

    Posted by: RobP at November 10, 2010 3:10 PM

    Do none of you have deeply religious relatives? My cousin home schools her children and almost all of her kids' friends are from their church. Everything they do is heavily supervised. I wouldn't be surprised if those kids are 5-10 years behind their peers in the knowledge and use of swear words.

    I don't know why PTC cares anyway. I was at my cousin's house and Big Brother was on the TV. On of the contestants said something like "I bet you've never had hugs in the backseat of a car". It turns out the the TV itself censors the language and replaces words - I'm not sure if you can specify what words it censors or if it's standard to all TVs. The TV replaced the word "sex" with the word "hugs". Seriously.

    Posted by: Three-nineteen at November 10, 2010 3:33 PM

    319:

    I was raised by a woman (my mother) went to Mass every day of her life. We had to pray the Memorare before leaving the house in the morning. We said the Rosary once a week. And she swore like a fishwife. In front of us.

    Posted by: PaddyDog at November 10, 2010 3:54 PM

    The fact that the networks censor "reality" shows to clean up the language is fucking hilarious to me.

    Goodness knows that when a fake-breasted skank is pressing up against The Bachelor in an attempt to steal him away from another fake-breasted skank, we don't want dirty talk to give any kids that might be watching the wrong idea.

    Posted by: Slash at November 10, 2010 3:54 PM

    You know that every parent who doesn't want their kid to swear isn't a religious nut-job, or socially irresponsible. Some parents just don't want their kid dropping the f-bomb at dinner. You know this. Right?

    Posted by: superasente at November 10, 2010 4:13 PM

    "I'm sick and tired of these monkeyfied snakes on this Monday to Friday plane!"

    -Snakes On a Plane on TBS or something. Seriously. I laughed way harder at that than the original line.

    Did anyone watch Conan's talk with the standards and practices guy last night? With precious euphemisms like:

    "Taking Grandma to Applebee's" and "Tokyo Sandblaster".

    Posted by: Paultera at November 10, 2010 4:32 PM

    My kids tend to not swear on a regular basis because they've been taught that it makes a lot of people uncomfortable and those in authority tend to think less of you if you do it. That being said, I don't punish them for expletives, especially not when they're on the X-box. "What the HELL?" is probably my son's most common expression, and I'm fine with that. It's okay if they tell me they had a shitty day. And heck, one of our regular meals is what I call "half-assed chili" (because canned beans are cheating, but sometimes I'm too tired for the real thing). What they cannot do is use profanity to address another person, at least not without risking a slap on the back of the head. Because I'm okay with casual violence, too.

    Posted by: Reba at November 10, 2010 4:47 PM

    OK, I apparently didn't express myself well. I was trying to to say Christian fundamentalist, but my relatives don't think of themselves in that way. My relatives go to a megachurch with a basketball court, coffee shop, and bookstore. Almost everyone they deal with is affiliated with their church. My aunt switched carpet installation companies because the new one was owned by "Christians". Not that the other carpet installation company was owned by Jews or Muslims, they didn't go to her kind of church. Every one of my relatives' friends and associates I have met is in some way connected to their church. In this environment, there is no such thing as swearing. I heard someone say "shoot" once. These are the kind of people who care that there is swearing on TV.

    And superasente, there is a big difference between not wanting your kids to swear and not wanting your kids to realize that swearing exists.

    Posted by: Three-nineteen at November 10, 2010 4:53 PM

    "You see what happens? You see what happens when you serve a stranger scrambled eggs?
    ---------------------------
    Also:
    Shit piss fuck cunt cockfucker motherfucker tits!

    Posted by: Jim Doggie at November 10, 2010 5:08 PM

    I have a potty mouth and so does my husband. We have two pre-teens who know that they can drop the occasional swear word around us without getting in trouble, but they rarely do.

    I don't refer to them as bad words. I call them adult words. My kids have been taught from the time they started talking that some words are meant more for adults to use than kids, because some people are silly and don't like it when kids say them. But in our house the mantra is "a word is a word is a word".

    With things like the N word or other slurs we've just told the kids that those words are not allowed under any circumstances simply because they are insulting and degrading, not out of some sense of good and evil.

    Posted by: neurotica at November 10, 2010 9:11 PM

    I think what you all fail to realize is the correlation between what we hear on TV and what we say in real life. It's not as easy to do a study of the rate of curse words used in real life, but I can guarantee you that a study of that kind would find there has equally been an increase in the use of swear words in children at younger ages.

    I honestly cannot remember hearing other kids swearing in the 4th or 5th grade (maybe once or twice), definitely not at a regular rate. Now? I hear 5 year olds swearing. And their parents laugh. And its cute and funny. Uh...are you serious? With the dramatic increase of profanity on television, you [un]knowingly give kids more permission to use them.

    Secondly, I don't buy the "words are just words" argument. The reality of the matter is words have an intense amount of history behind them. There's a reason why the "F" word is called the F word. If you really, REALLY believe that words are just words and they have no real meaning, then please go ahead and use racial epithets. And when someone yells at you for it, simply explain to them that "by stigmatizing certain words you're just given [racists] more reasons to use them".


    Posted by: Littlejon2001 at November 10, 2010 11:07 PM

    Melonfarmer.

    Posted by: , at November 11, 2010 1:35 AM

    What Littlejon2001 said.

    Also, I think that the overuse of swear words really kills their power, and dumbs down any meaningful attempt at discourse. Back in 1979 The Pretenders' Chrissy Hynde could spit out the work "fuck" in the song 'Precious' and it was like a jolt to the spine. Now every fifth-rate grunge band and rap artist curses up a storm and it means nothing.

    Anyone interested in the topic should read Orwell's essay 'Politics and The English Language' Orwell breaks down how the misuse of words and language blurs meaning and muddles the expressions of ideas. It's something to reflect on in a time when words like "freedom" and "fascist" and "socialism" are batted around by people who obviously don't know what the words mean; and to a lesser extent, the essay could shed some light on how something like over-casual profanity can make simple conversation a muddled chore.

    (DISCLAIMER: I love a good swear word myself, and I will admit to overusing curses on many occasions. But at this point I believe we really need to stand back as a culture and consider what it means when five-year-olds are swearing like sailors, and seeming at times to be encouraged to do so.)

    Posted by: spoobnooble at November 11, 2010 7:25 AM

    I try to teach all the younger folks around me (whose numbers are increasing yearly - doggonit, when did that start happening?) to save "swear words" for truly special occasions and be creative in daily life. If you travel to Vienna and hear kids yelling out "troglodyte!" and "inebriate!", you can be fairly certain they were once under my misguided care.
    Though in agreement with a wise commenter or two up there somewhere, I'm far more disturbed by the aesthetic and consequence-free depiction of violence in the media than by any portrayal of debauchery or douchebaggery.

    Posted by: cinekat at November 11, 2010 9:10 AM

    I'm putting my money in "Bleeped Fuck" stock. Look at the return! It's gold, baby!

    Posted by: , at November 11, 2010 9:49 AM

    Christianity is the foundation of human kind. It is truly an awesome belief system. I love Jesus Christ and the power of prayer. Everybody should rejoice in the glory of God.

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