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The Sound of Demographic Inevitability: Univision Hits #3 For a Night

By Steven Lloyd Wilson | Posted Under Trade News | Comments (22)



evaluna.jpg

In 2005, my new TiVo obsessively recorded shows off of Univision. It didn’t matter how many thumbs-down I gave to those shows, every evening for months I could turn on my TiVo without fail to find a stack of Mexican soap operas and game shows down in the recommended section. Eventually the TiVo realized that I didn’t speak Spanish and it started recording every “Queer Eye” rerun it could find instead. It was like it had a set of stereotypes that it was trying out one by one. Luckily, the third stereotype it tried was history geek, so we got along from then on. So in any case, it is with some nostalgia for those heady days of foreign language programming that I congratulate Univision on taking third place in the ratings on Monday night.

Airing the finale of its latest novela (which I understand is something similar to a mini-series) “Eva Luna,” Univision placed ahead of CBS and NBC for the night, coming in third behind ABC and Fox. Now there’s the enormous caveat that this was a one time event show going up against reruns, but it still marks one hell of an occasion for the network. A foreign language broadcast of original content managed to beat two of the big four for the night in America, drawing over 7.5 million viewers during the climactic final half hour.

Based on a 1985 novel of the same name, “Eva Luna” follows the title character’s life in a fictional South American country, and concludes with her wedding, which just goes to show that giant climactic weddings are good ratings in any language.

I have no familiarity with Univision outside my TiVo adventures, but since in these parts there is quite a following for various shows coming out of the BBC, I think it warrants throwing the question out: are there shows coming out of Latin America that would deserve a look, even if non-Spanish speakers needed to resort to subtitles?









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Comments

I want Univision to start using 'En SAP' to subtitle their shows in English. Their viewership would explode if people knew WTF the half naked hot lady was saying on Ritmo De La Noche

Posted by: Nerf at April 13, 2011 10:08 AM

Nerf,

No, it's much better when they're cooing incoherent nonsense in their own language. It's exotic, forbidden, confusing, and unbearably hot. Don't believe me? Watch any Selma Hayek movie and try to tell me she isn't 20 times hotter when speaking Spanish.

Posted by: Kballs at April 13, 2011 10:16 AM

Even when Penelope Cruz is speaking English, she is speaking Spanish.

Posted by: maka at April 13, 2011 10:18 AM

latest novela (which I understand is something similar to a mini-series)

Latin soap operas can get to 100 episodes or so but what sets them apart is that they are not running on for 35-40 years. They have a beginning, middle and end, even if all they are is retreads of the same story: Beautiful girl from poor background runs into handsome guy from rich background, they fall madly in love, their love goes against the wishes of rich guy's families and their intended marriage with beautiful, rich girl. Much conniving, sniping and scheming ensues to deny their true love. It fails.

And they're also famous for remaking popular series from years or decades past.

are there shows coming out of Latin America that would deserve a look, even if non-Spanish speakers needed to resort to subtitles?

Tough to say. Here in the US we are so wed to the Mexican TV giants. I know that my folks love watching the TV Espana news magazine.

Posted by: Fredo at April 13, 2011 10:24 AM

SLW: NO. No, no, no. I mean, some of the novelas are outright hilarious, they're so bad. But it's because they're predictable to a second, have really pretty men and overly-made up women who often go into shouting histrionics. Also terribly dramatic music and a lot of people getting caught making out because they can't LOCK A DOOR EVER. So they're basically like American soap operas but BETTER because they're soooo much more ridiculous, and they eventually end.

They always follow this formula: Poor girl, rich boy with rich girlfriend meet and fall in love. Rich girlfriend and Rich Boy's Mom fight to keep them apart, but their love is just too strong. After many obstacles (ALWAYS a fake pregnancy and sham marriage) the two end up happily ever after. Mostly because the girl is now rich.

And I watch All. Of. Them. Because they're so funny. Sometimes MrFig will watch along and crack up at the ridiculous goings-on, even though he doesn't speak a word of Spanish. But they're brilliant for entertainment value.

Eva Luna suuuucked though. The main guy was this former hot stud who now looks all doughy and gross, but it did feature a hilarious villainess who wore one glove and about 3 tons of makeup, and a mean girl who wore the sluttiest dresses you've ever seen. It was baaaad.

But you should watch one of them. They're so funny even to gringos.

Posted by: Figgy at April 13, 2011 10:47 AM

I wouldn't recommend watching for the women, though. I mean, I guess some of them are very pretty. But they're often in soooo much makeup and giant hair that you can't get past it. But there's a lot of big-boobed evil women who wear slutty outfits, so you might like that.

The men, though? Rawr. So many hot Latin men. I highly recommend Teresa for Sebastian Rulli, and Triunfo del Amor (they're always about love!) for William Levy, even though he's Sofia's boyfriend.

Oh! I forgot (I could go on for HOURS about novelas, dudes), Eva Luna was so overhyped that they had this whole special PRE-show before the finale, all about how fabulous the novela had been. Even though it sucked.

Posted by: Figgy at April 13, 2011 10:50 AM

And finally (not really) to answer your question: No. They're terrible in a hilarious way, but they wouldn't translate. They just don't work without the formulas and ridiculousness every Latin American person knows. And the only other shows they make are variety shows and gossip shows featuring very loud, big-boobed women.

Posted by: Figgy at April 13, 2011 10:54 AM

Yup, Latin American soaps don't go on for decades. In most countries they have one or two a year per network. What Figgy said about the big hair and makeup in Mexican soaps is true. It's like Toddlers and Tiaras but with adults.

Also, I'd like to make a distinction: the hilarious soaps are usually from Mexico or Venezuela (even Joel McHale can't resist them http://youtu.be/8lxka9kfsvU), but Brazil, Colombia, Argentina and even Chile make some superb soaps, especially Brazil. They usually involve historic backgrounds and they're pretty addictive. Some are adapted in other Latin American countries; the plot is pretty much the same but the characters are revamped to represent each country better.

Ugly Betty was adapted from Yo soy Betty, la Fea, which was a hit everywhere from Colombia to Singapore. It's too bad that the U.S. version was more of a series instead of a traditional telenovela, but I guess the genre doesn't do well over there.

(Also, I'm guessing Eva Luna is based on Isabel Allende's book of the same name, although it was published in '87.)

As to which Latin American shows I would recommend, I have to say: I'm sorry. I don't watch TV.

Posted by: Sofia at April 13, 2011 11:31 AM

They're so much fun if you don't know Spanish. I love the production quality...it's slightly cheaper-looking than your average high school play. Apparently they blow the entire budget on spandex, stripper heels and eye makeup.

We sometimes watch Triunfo del Amor, but mostly stick to Llena de Amor. I was sucked in by the ads of the girl in the hilariously bad fat suit. Seriously, it looked like one of those blowup samurai suits with the head cut off. And then we saw an episode with a prison riot (about 10 guys "fighting" in a hallway...more people got hurt during the rumble in West Side Story) and now my daughter and I play "guess the plot" regularly.

Posted by: Wednesday at April 13, 2011 11:33 AM

Oooh yes, Brazil makes some really great stories. Well scripted and usual with some amazing production values. I love the historical pieces and some might even make some great movies. Mexico likes to do historical ones too, and some are even pretty good, with big costumes and good scripts. Generally they're pretty terrible, but there's a couple that are like really good romantic dramas, just drawn out for about 100 episodes. The original Corazon Salvaje was a massive hit in Latin America and Europe (and I think Asia) in the 80s. They tried to remake it but it was terrible.

Wednesday: Llena de Amor is hilaaaariously bad. That fat suit! How every part of her was fat but she still had the tiny skinny girl head because apparently they can't bother with prosthetics? Genius! Valentino Lanus, the guy who stars in that is pretty damn hot, too.

Posted by: Figgy at April 13, 2011 11:39 AM

There was one on I think Telemundo here, called something like Corazon de la fuego (I can't remember the actual title. Corazon was definitely there, but fuego might not have been), that I was watching for a while. Yeah, I speak not a word of Spanish. They're so DRAMATIC. LOVE.

Posted by: Anna von Beav at April 13, 2011 11:45 AM

I first watched one of these with my SO and laughed about how all the plot points revolved around people not talking to one another (seriously, the whole thing would have lasted about 30 minutes if people simply communicated) and huge histronic emotional reactions.

Then I found out his family behaves exactly like this all the time.

Posted by: Drake at April 13, 2011 11:46 AM

And Figgy is right, Valentino Lanus is quite a hottie. The first telenovela I saw him in he spent half of it in a hospital with one bare leg up in traction, and I drooled thru the whole thing.

Posted by: Drake at April 13, 2011 11:49 AM

I speak very little Spanish and I love telenovelas. They are so ridiculous and over the top. You don't really need to understand what they say, just watch the ridiculousness and you can figure out what's going on.

Figs, I have to find Teresa. Univision isn't listing it right now.

Posted by: Melody at April 13, 2011 12:08 PM

Actually, there is a great telenovela (although, to be frank, I am not sure it counts as a telenovela, but it is a TV series so there) called Sin Tetas no hay Paraiso (Without Tits there is no Paradise). While it sounds dumb, it's actually sorta dark and wittily hilarious and an awesome portrait of what it's like to be a young woman in a culture that prizes beauty at all cost. Highly recommended! I do believe it's on Netflix.

Posted by: Donut Plains at April 13, 2011 12:22 PM

And Figgy is right, Valentino L'anus is quite a hottie.

Fixed that for you.

And yes, I'm immature. Suck the left one and move along.

Posted by: Kballs at April 13, 2011 1:10 PM

I first watched one of these with my SO and laughed about how all the plot points revolved around people not talking to one another (seriously, the whole thing would have lasted about 30 minutes if people simply communicated) and huge histronic emotional reactions.

Sounds like a cross between Three's Company and Lost

Posted by: ed newman at April 13, 2011 2:05 PM

Have watched a lot of telenovelas thanks to living in Greece. Most of them are horribly bad - the acting is so overdone that you don't need to know the language. Loved Mexico's "Corazon Salvaje" and Brazil's "Escrava Isaura" - watched them both by reading the Greek subtitles (instead of dubbing), and I actually learned some Spanish and Portuguese that way. Wish they would do English subtitles on all telenovelas broadcast in the states on the Spanish-language channels. I would watch them (and learn more Spanish), and it may help exclusively Spanish speakers learn more English.

Posted by: Groovy Violet at April 13, 2011 5:30 PM

ESCRAVA ISAURA!!!!

That was my family's, like, family hour show back in the Soviet Union. It was a REALLY BIG DEAL at the time (late '80s by the time I was around) and we had NEVER seen anything like it before, so EVERYbody was watching it. THE ENTIRE COUNTRY. I think maybe some of our neighbors didn't watch it, but I think they may have been detained and later mysteriously disappeared over that.

Now we look back on it and laugh, but at the time, one of my mom's friends actually wrote the Brazilian consulate in her country DEMANDING MORE EPISODES because they didn't release the full series in the USSR and she had to know how it ended.

Posted by: Nat Kittyface at April 13, 2011 8:00 PM

I love how popular these things are in seemingly random countries. I have a good friend who's from Croatia and she says she watched all of Corazon Salvaje in her teens and loooooooved it. Who knew!

Posted by: Figgy at April 14, 2011 12:05 AM

Oohh! I watched COrazon Salvaje too! We Filipinos went gaga over Spanish telenovellas a few years ago. We got them all, Marimar, Maria del Barrio, Rosalinda (I know, all Thalia).

Right now, the trend has shifted to Koreanovellas and other Asianovellas.

Posted by: caragwapa at April 14, 2011 11:50 AM

This is a well thought out article that I have bookmarked for future reference. Have a great day.

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