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The King is Dead. Long Live the King: DC Reboots

By Steven Lloyd Wilson | Posted Under Trade News | Comments (16)



superman-in-jeans.jpg

The mighty and ferociously attractive TK covered this a couple of months ago but the day of reckoning is at hand so I thought it worth a nod. We don’t usually cover comic books, and I could insert some cliched joke about how even movie geeks have to look down on someone, but that would be beneath us decent folk and untrue besides. We don’t look down on anyone. Except those who are shorter than us.

So DC comics (which is redundant since DC stands for “Detective Comics”) is the other big company besides Marvel. They’re the ones who have Superman and Batman, whereas Marvel is the one with the X-Men, Iron Man, the Hulk … err, I guess you can remember it easiest by knowing that other than Superman and Batman, all the good movies based on super hero comics have come out of Marvel. The main problem with comics is that there are so damned many of them and they have a history so long and convoluted that they would put most soap operas to shame. Think about it, Batman should be about a hundred years old by now. Sure, there’s the occasional reboot and such, but nothing like DC has just done. They’ve rebooted all of them. All at once. All the main DC super hero comics are simultaneously restarting at issue number 1. As TK noted, it’s a fantastic and ballsy idea that may well detonate in their faces.

September’s here and so the rebooted comics are hitting stores now. So far it’s looking like a pretty good move. Pre-orders of Justice League #1 topped a whopping 200,000. That’s probably going to go down over the next few months but it’s still some pretty massive numbers for today’s comic book industry.

I have an entire book case full of graphic novels. I use the pretentious declination of “comic book” in this case because I’m being literal. I have perhaps twenty actual comic books in the sense of individual issues. I just like getting the trade paperbacks that collect six months of issues all together, and I tend towards the quality ones in the same sense that I don’t watch reality television or most procedurals. If comic books were a church, I’d be the Easter and Christmas attendee.

I’m trying to establish some bonafides because there’s one thing the reboot doesn’t really address, which is the massive proliferation of different comics. I went poking around, to see if I could provide you kind readers a summary of what’s changed for each of the comics. There are 52 of them. 52! There are so many that DC has to sort them by the main characters. There are eleven different comic books being published under the Batman title. Batman, Batman: The Dark Knight, Batman and Robin, Batgirl, Batwoman … there’s everything in there but a comic dedicated to Alfred’s bowel movements.

And I’m not even going to get into putting Superman in jeans. That’s just un-American.

(video via Lumberjack Films)









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Comments

The re-launch is simply about money. The kids buy up the number ones like crazy because they naively think a number one will be worth money someday. It wont because they make 200k-500k of them and people bag em, board em, and save em. They will never be worth big money. All DC is doing is creating hype to sell more comics. Look Pajiba just gave them free advertising.

Posted by: logan at September 1, 2011 10:24 AM

And don't forget about the Day-and-Date Digital Distribution Factor! You don't even need to go to a comic book store anymore to get DC comics. Just get a ComiXology account (either on your smarty pants phone, or on the regular old Internet) and buy them/download them from there...

Of course, the initial price is the same as the cover price of an individual issue, which is absurd because a digital comic costs the publisher practically nothing to make, and you don't get a physical copy, and if ComiXology ever shutters its digital windows, you won't even own the comic anymore because you aren't saving it on a storage device, but just on the ComiXology servers...

Hrrm. Yeah. I'm counting down to the detonation, even if I am excited for a few of the new relaunches. Batwoman #1 can't get here fast enough.

Posted by: RobP at September 1, 2011 10:38 AM

I think the 200K number is also inflated by the fact that (I think) DC only put out TWO comics this week. That's almost guaranteed to free up cash from regular comics readers who just want to check out the new direction of DC. When they flood the market with 51 other comics, there's just no way that's sustainable.

I've been peeking around the internet to see if the mythical "new reader" has any interest in this. From comments on other sites, I don't see a lot of evidence of that. On EW.com, there was, I think, ONE comment in three pages from someone who said they'd give DC a try for the first time. A few more said they were lapsed comics fans who would check it out. Otherwise, I haven't seen much evidence that this reboot has created the hobby mentality that following comics seems to require.

Finally, on a comics news site (either Newsarama or CBR) one comics retailer mentioned that a brand-new customer came in and bought 3 copies of Justice League #1. That, to me, spells speculator mentality, the long-falsified belief that #1s have resell value. It also doesn't bode well for that customer buying #2 (or even worse, #10.)

Posted by: The Wandering Parakeet at September 1, 2011 11:31 AM

DC has a tendency of doing this. Why? Because their comics have been getting shittier over the past 15 years, and now Marvel is kicking their asses in the movie department (where the real money is).

Flashpoint was easily the poorest written DC event in recent memory. And the relaunch is pathetic. They're stealing many of the themes from the X-Men, and incorporating them into their heroes. Not too mention several other themes that make Marvel characters infinitely more interesting.

Just you wait. It's only a matter of time before DC tries to duplicate Marvel's Cosmic adventures, which will blow up in their faces horrendously.

Posted by: Tenebrous at September 1, 2011 11:33 AM

Like SLW, I only collect trade paperbacks and try only to get the good ones. The last time I bought individual comics was back in 1992, so it's been a while. That said, I still buy a ton of trades and reallly enjoy them. Comics are like everything else, movies, television, music, etc.: The vast majority of what's out there is crap, but the worthwhile stuff is fantastic.

The only DC Comic I've followed in years is "Secret Six." Outside of reading a few of the bigger event storied, ("Crisis on Infinite Earths" and "Identity Crisis") and reading some of the more classic Batman story arcs ("Dark Knight Returns", "Hush", "Year One", "Long October" and a few others), the only series I ever collected was a short run of "Hawk & Dove" and the entire run of "Suicie Squad." In fact, my favorite DC character for years has been Deadshot and I've followed him around over time.

"Suicide Squad" is part of the re-boot and Deadshot is back on the team. I am not thrilled with his re-designed outfit, since I loved the original look. But given my love for the character and the "Squad" and Harley Quinn's presence, I'll get the first trade when it comes out.

Beyond that, I don't have much interest in anything else. I am interested to see how they pull this off, even if it does render my awesome and huge "DC Enclopedia" completely moot.

Posted by: Forbiddendonut at September 1, 2011 11:35 AM

New Superman looks like a fazool.

Posted by: Lucas at September 1, 2011 12:14 PM

I'm a lapsed comic fan and I will be checking out a few of the new titles (not sure where I'll get them, since Atomic Comics just closed) like Batwoman and Batgirl. (I know there are a lot of people upset about that last one, but I LOVE BARBARA and I won't apologize for it.) But there's no way I'll be sinking sixty bucks a month into getting every Bat-title, or suddenly getting into Green Lantern when I never cared about him before.

That said, I do hope this is ultimately successful, because the comic industry does need a shake-up.

Posted by: Todd at September 1, 2011 1:04 PM

*sigh*

I have varied, strong opinions about this whole situation, and no time or inclination to bore anyone with it all. Let me hit a couple of highlights....

1) This is, and always has been a reboot. DC kept saying early on that it wasn't, then admitted it was a "soft" reboot (whatever that was supposed to mean), but seem to have finally acquiesced to the truth.

2) While I feel it's foolhardy to restart numbering for landmark titles like Action Comics and Detective Comics, it DOES show a strong, ballsy level of commitment on DC's part. I can respect that.

3) While I'm not going to read books like "I...Vampire" or "Our Men At War", I'm glad DC's trying different and varied books to hook an audience.

4) Though I can say that giving readership a clean slate to jump onto will likely introduce SOME new readers, the truth is people who WANT to read Superman, X-Men, etc, don't really give a crap what number they're on...they're going to grab a book that looks interesting and dive in. If they want to find out what went on before, they'll ask someone for recent back issues, etc. Ergo, DC's goal of creating new readers is likely to be only mildly successful at best.

It's not like I want them to fail. I don't. But you don't instantly create new and interesting storylines by hitting the reset button.

Posted by: Green Lantern at September 1, 2011 1:34 PM

C'mon this is just a cash grab. Lots of folks will run out and buy these #1's in the hope that they will be worth something someday, they wont, and DC will generate a little new interest and get some free publicity. Ultimately in two months it will be business as usual.

If I made a comic EVERY issue would be numbered 1. People buy them.

Posted by: logan at September 1, 2011 2:02 PM

I can appreciate what DC is doing with this whole thing, and I pretty much agree with what Green Lantern said. I just really hope they stick with it. I would pretty much give up on DC completely if they take it all back with some Crisis in a few months. If they stick with it, it can offer up some really cool stuff.

I don't get the "soft" reboot idea though. They're saying events like all the Crisis's and Emerald Dawn actually still happened, so the seemingly 8-year-old Hal Jordan in JLA#1 is the same one who murdered all his fellow Lanterns? And why doesn't anyone know each other? None of that makes sense. As someone who's been reading comics pretty steadily for about the past 15 years or so, all I've ever really cared about is continuity between books in a single universe. I can take everything else.

Everyone should just read Fables and weep at it's awesomeness.

Posted by: =DocDoom1= at September 1, 2011 4:14 PM

I am the mythical new reader. I was never into comics and have only bought a handful in my entire life, generally specialty comics like Firefly.

A big issue (Har!) is that it seemed like an exclusive club with different storylines and mythologies and alternate universes, etc., and that jumping in would be too daunting and confusing.

Now I'm old and have a spiffy iPad which seems like it was made for comics and I can start at the ground floor - Justice League #1 - and hopefully not feel lost.

Posted by: TL at September 1, 2011 7:42 PM

New Superman looks like a fazool.
Posted by: Lucas at September 1, 2011 12:14 PM

Pasta Fazool!

Posted by: thecloofer at September 2, 2011 1:11 PM

The comic book store owner just told me that the JLA #1 was pretty good. But his job is to sell comics so...

Posted by: logan at September 2, 2011 2:22 PM

I'm in the camp that thinks this is bullshit. I am a huge DC fan and yeah, at times the continuity got messy and that could be complicated. So they've had a lot of shit stories trying to clean that up. You know what else has happened? A lot of awesome stuff for the exact same reason. Sometimes the clean up was a lot of fun and something really cool happened and (*gasp*) stuck.

People who complained that the continuity was too big and complicated were making mountains out of molehills. You only ever had to know as much as the story demanded, and that was almost always nothing beyond the last few issues and anything that was either carried an editor's note or is all up in the Wikipedias.

DC is going to accomplish one thing with all this. They are going to piss off their readers, they are not going to gain a whole lot of new ones (particularly of the type interested in investing in continuity, be it new or old), and they are going to re-rebootquel everything in the next several years again.

Elseworlds and alternate universe stories are one (great) thing, reboots are another, reimaginings can be all manner of fun, and this is stupid.

Posted by: coryo at September 3, 2011 1:25 AM

I'll never understand he cynism that always accompanies these relaunches.

Marvel went through it with their Ultimates line – which was brilliant, until Jeph Loeb cam along – and now DC gets hammered by fans for their new relaunch.

The thing that escapes fanboys, and their hipster-esque "I was a fan before…" attitudes, is that these changes attract new readers, which gives new creative teams someone to write for, and gives fans new stories about their favorite characters.

Let's face it: Superman has been boring for years. There's not much you can do with a god-like character who already has a long and involved backstory to be confined within.

Now we get new writers and artists to tackle the Man of Steel, and entertain a new generation of readers. My fifteen-year-old sin, for example is very excited about Stormwatch, Action Comics, and Justice League, whereas before, he couldn't care less.

Embrace the change, and know that your favorite characters will get a new lease on life, or piss and moan about it, like my aunt did when Southern Bell stopped offering rotary phones – it was to easy to push the wrong button on the touch tones – it's up to you.

Posted by: Tylonius at September 3, 2011 8:14 PM

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Posted by: Burton Haynes at September 12, 2011 6:23 AM