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Even on Cable, the Great Shows Barely Rate with Audiences

By Dustin Rowles | Posted Under Trade News | Comments (46)



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The top 20 shows on ad-supported cable channels of the summer are out (excluding children’s shows), and the results are somewhat eye-opening. As recent as half an hour ago, when I wrote up the “Sons of Anarchy” review, I suspected that Emmy-winning shows like “Breaking Bad” and “Mad Men” were real ratings factors on cable. Not so much, it seems (although, to be fair, those shows are on AMC, and AMC is not in a lot of homes. Moreover, “Breaking Bad” and “Mad Men” do very well on iTunes — “Mad Men’s” latest is the top downloaded episode right now).

As it turns out, cable viewers prefer shitty shows, too. Owning a cable box does not, it seem, empower one with intelligence. The USA Network dominated summer ratings with six top 20 shows, none of which are really that compelling (at least not anymore, “Psych” and “Burn Notice”). “Rizzoli and Isles” was the top rated show on cable, and I have no idea what that is, though I’m guessing it’s a procedural. I know that “Deadliest Catch” has a few fans around these parts, but otherwise, the top 20 doesn’t hold a lot of intrigue, not unless you love “Jersey Shore.” And if you love it unironically, there are lots of great sites out there not called Pajiba that you might be better off reading.

I cannot believe there’s a show based on Are We There Yet? and that it does better in the ratings than “Mad Men” and “Breaking Bad” (which, for the record, rates just under 2 million viewers).


Rizzoli and Isles (TNT): 8.44 million
The Closer (TNT): 8.20 million
Royal Pains (USA): 7.154 million
Burn Notice (USA): 7.151 million
Covert Affairs (USA): 6.74 million
Pawn Stars (History): 6.33 million
Jersey Shore (MTV): 6.07 million
Deadliest Catch (Discovery): 5.92 million
White Collar (USA): 5.28 million
American Pickers (History): 4.98 million
In Plain Sight (USA): 4.93 million
Psych (USA): 4.87 million
Memphis Beat (TNT): 4.59 million
Hot in Cleveland (TV Land): 4.27 million
The Glades (A&E): 3.88 million
Pretty Little Liars (ABC Family): 3.25 million
American Chopper: Senior (TLC): 2.78 million
Are We There Yet? (TBS): 2.72 million
Haven (SyFy): 2.51 million
Top Shot (History): 2.47 million

(Source: EW)









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Comments

Hey now, Pawn Stars is actually very good. It's only 30 minutes and you see a bunch of weird, cool shit being sold by desperate, degenerate gamblers in Vegas.

And . . . uh . . . that other show . . . no . . . err . . . hmph.

That's it. The rest of these are C-R-A-P. That spells "shit."

Posted by: Kballs at September 8, 2010 11:44 AM

No "Mad Men", "Project Runway", "Top Chef", "DeGrassi TNG", or "Hoarders"? That's surprising--I'd always thought they were hits. Maybe it's just the difference between audience and buzz.

Most of what I watch is on cable, rather than broadcast, but the only shows on this list I follow are "The Closer" and "Psych".

While this is definitely not Psych's best season--it seems to have more elderly guest stars than "Murder She Wrote' this year--it's still one of the most enjoyable shows out there.

Posted by: bcarter3 at September 8, 2010 11:47 AM

When I see lists like this, I'm always compelled to remind that there are more than 300 million people in the U.S., more actually but I'm rounding down. So when even the top-rated cable show pulls 8 million viewers, there are 292 million people who couldn't possibly care less. And 8 million is a hella lot for a TV show. Think of the old platinum record standard of 1 million sales: 1 out of every 300 people likes you. In a town of 30,000 that's 100. You might get booked into a tiny club with a fanbase like that, but certainly no bigger.

What I'm saying is, these numbers look good ONLY in context with what other shows draw. Really, 97% of people don't give a crap about "Rizzoli and Isles." That's what a "hit" is: When ONLY 97% of people don't care about your show.

Posted by: , at September 8, 2010 11:55 AM

I've gotten totally addicted to "White Collar" over the last year. I don't mind saying publicly that it's a damn fine show.

Posted by: Rob at September 8, 2010 11:57 AM

No "Warehouse 13" or any other SyFy doo-dah? I actually watch some of that.

"Pawn Stars" and "American Pickers" are actually a lot of fun...except the Pawn Stars transplanted-Jersey wanna-be mobsters will rip people off mercilessly, and the Pickers guys will at least give you a fairly decent price for your crap.

And "Psych" is hilarious. As a cop show, it's meh...but the interactions between the cast and little throw-away lines and situations are hilarious.

Posted by: dammitjanet at September 8, 2010 11:59 AM

Most of those shows are on USA and TNT, and even the crappiest cable plans carry those channels.

I seriously don't get the love for TNT, even though I'm an Atlantan for the last 20-odd years. Every time I see it on the channel guide, they seem to be playing Tyler Perry's House of Payne. It's like that one channel that shows nothing but Newhart for a six-hour block every Sunday. I'm tempted to tune in just to see if they're secretly playing something good and don't want anyone to know about it.

Posted by: Wednesday at September 8, 2010 12:00 PM

I still watch Burn Notice because it has Bruce Campbell, but I agree it has been a disappointing season. I also watch Covert Affairs, because I have teenage boys in the house, and if I have to pick one thing to watch with them, it's a tolerable choice. I guess that makes me among the 3% or so of people with no taste.

Also, I have no problem with procedurals, if they're interesting. Rizzoli & Isles did not rise to that level.

Posted by: Reba at September 8, 2010 12:00 PM

What I'm saying is, these numbers look good ONLY in context with what other shows draw. Really, 97% of people don't give a crap about "Rizzoli and Isles." That's what a "hit" is: When ONLY 97% of people don't care about your show.

Absolutely. The "M*A*S*H" series finale, aka the non-sports telecast with the most viewers in US history, pulled about 50mil out of a total population of just over 230mil, or not even 22%.

Posted by: branded at September 8, 2010 12:12 PM

Question, does this list account for delayed viewing?

I mean I DVR every single show that I watch and rarely watch it when it actually airs. That includes shows like Mad Men, Rubicon, Colbert, Daily Show, WH13, Eureka, etc.

Posted by: John W at September 8, 2010 12:16 PM

I'm actually happy not to see "Justified" not on the list. (Don't judge me, I like it!) I want to keep it all to myself. Until it's cancelled because of low-ratings that is. I wish I had a Nielsen box. I would do my part to keep mindless entertainment, like Antiques Roadshow on the air. Don't anybody act like you haven't sat for more time than you'd care to admit and tried to guess the value of people's junk!

Posted by: Mae at September 8, 2010 12:17 PM

burn Notice is the only show i watch off that list, and i came across it via campbell too. it's been a fun glossy A-Team show, but has really dragged in this most recent season.

more recently I have been enjoying my A-Team kicks through Timothy Hutton's show, Leverage.

the notion of how many viewers a show needs to be successful, or even stay on the air makes me sad about the attempts to homogenize entertainment. I read about shows getting cancelled because viewership drops below 4 million. 4 Million, thats like all of Ireland. What kind of business model can't succeed with 4 million customers/clients/viewers?. When did 4 million become an insignificant number?

Posted by: idleprimate at September 8, 2010 12:19 PM

pajibans i need help! i just watched the first two episodes of Breaking Bad and...i'm not compelled. in fact, i'm very close to sending the disc on its merry way back to netflix HQ without even finishing it. what's wrong with me? am i alone here? i think i'm alone here... i dont know, maybe it's the mood i've been in lately but it was so damn depressing and it felt wrong to laugh at anything because it's so godamn disturbing

Posted by: Sinnh at September 8, 2010 12:25 PM

Jesus, American Choppers is still on?

Posted by: annoyingmouse at September 8, 2010 12:26 PM

My summer cable watching has been--

Burn Notice
The Good Guys
Warehouse 13
Leverage
Haven
Eureka
White Collar
Memphis Beat
Unnatural History
Rubicon
Breaking Bad

Actually I don't think I've been watching anything on Broadcast except for baseball...

Posted by: Adam C at September 8, 2010 12:27 PM

None of this is a surprise to me. People talk like Mad Men or Battlestar Galactica or whatever are these huge cultural forces, when in reality (i.e., not the Internet) they attract very few actual viewers.

Posted by: Todd at September 8, 2010 12:43 PM

Mae, I will fight you for the life of Justified. That show is all kinds of awesome

Posted by: dammitjanet at September 8, 2010 12:47 PM

I like some of those shows. Just because they don't include crazy vampire fucking doesn't mean they all suck.

There are 65 million basic cable subscribers (I'm one of them). So there's the explanation for most of those numbers. For comparison, HBO has about 30 million subscribers. The "broadcast" networks get many more viewers than any cable channel, being available to everyone in America for a nominal fee and all. Of course, most people now get all their channels through cable, which makes the numbers kind of complicated.

The Emmy Awards got 13.5 million viewers (live plus same-day DVR viewing, I don't believe they count viewers after that or at least they don't count for much). That made that show #1 for the week. America's Got Talent were #2 and #3, with about 10 million each.

AMC is not on my basic cable list of channels. I have all the shopping channels, Spanish channels, some sports channels and religious nutjob channels, but no AMC. Time Warner can go fuck itself. And they just announced to us (in a sickeningly self-congratulatory fashion) that we won't miss any of that awesome ABC/ESPN programming that Disney was supposedly threatening to cut off if they didn't get their asking price. I'm bracing for the notice on a future cable bill (my $60 bill) that the cost is going up, since I'm sure TWC bent over for Disney like all the cable systems always do. For the most part, summer cable viewing sucks balls and anything that hasn't been on 25 times already and is reasonably entertaining will get viewers like me (not referring to America's Got Talent, referring to the cable channel shows).

Posted by: Slash at September 8, 2010 12:52 PM

My cable company apparently thinks that TNT is made of pure spun gold. I downgraded to the most basic-but-still-digital package and I don't get it anymore. They've also tried to make it a pain in the ass to get their shows online for free. Whatever, I'm not paying extra to watch that dreck.
I can't believe Rizzoli & Isles is doing so well. The show is absolutely terrible, It's not funny or sweet or... anything really. It's probably only doing so well because there's nothing else on Monday nights.
You should be ashamed of yourselves Chazz Palminteri and Lorraine Bracco. You're better than this.

Posted by: king at September 8, 2010 12:55 PM

Another note: I am seeing a surprising (to me) number of Spanish-language shows in the broadcast top 25 for adults 18-49. According to Nielsen, SOY TU DUENA and HASTA DINERO SEPARE (both from Univision) were 7 of the top 25 shows last week. I assume those are "telenovelas." This is still summer schedule, but still... I don't remember seeing Spanish-language shows in the primetime broadcast list for that demo before. Maybe it's been going on for awhile.

None of them make the overall top 25 list, though. The highest-rated one only got a little over 3 million viewers. The lowest-rated broadcast show in the top 25 was an NFL preseason game, almost 6 million viewers.

Posted by: Slash at September 8, 2010 1:01 PM

Mae: I don't think "Justified" qualified as a summer show. The finale was in May if I rememeber right.

I don't watch any of the shows in your top 20. Not even "Mad Men" or "Breaking Bad". Although I do have "Breaking Bad" season 1 at home, just haven't opened it yet. I just finished Season 2 of "Deadwood" over the weekend, I'm a bit behind. I have to get up too damn early to be able to stay up late to catch up. Case in point, tonight I get to watch "Sons of Anarchy" because it's on Tuesdays at 10 and that's when I shuffle off to bed.

Posted by: TylerDFC at September 8, 2010 1:03 PM

As long as Tyler Perry's craptastic shows aren't on this list, I'm happy.

Posted by: ceejeemcbeegee at September 8, 2010 1:26 PM

Sinnh, you are alone. Keep watching it or turn in your Pajiba card.

The show has hilarious moments of dark humor, such as the bathtub scene from S1. But overall it's a pretty bleak show about a guy dying of cancer who starts secretly cooking meth to provide his family with some money when he's gone. The show never becomes a ray of sunshine or a rainbow.

Posted by: Porkchop Express at September 8, 2010 1:38 PM

Rizzoli and Isles turns into an entirely different show if you ignore the cop aspect and focus on the insane sexual chemistry between Harmon and Alexander. Seriously, two "straight" women do not longingly stare at each other with that kind of intensity.

Perhaps I'm just projecting my own fantasies onto the show, but seriously just watch for all the touching, hugging and hand holding.

Posted by: masey at September 8, 2010 2:37 PM

It's like that one channel that shows nothing but Newhart for a six-hour block every Sunday.
---
WGN?

Swear to Godtopus, every time I surf past E! the Kardashians are on. I actually made a dollar bet with Mrs. , the other day, at a random day and time, that if I turned on E! at that moment they'd be on. And I'd have won if she would have taken the bet. But she's a clever one, she is.

Posted by: , at September 8, 2010 2:49 PM

Rob, I missed White Collar on that list. I started watching it for the pretty, but I think the writing is decent and the show is entertaining. Also, Mozzie continues to grow on me - a tribute to the actor, as the quirkiness of the character is over-written.

Posted by: Reba at September 8, 2010 3:02 PM

dammitjanet, i *might* be able to share Justified, but just with you, I don't want people catching wind that i'm being all loosy goosy with my shows and wanting in on the action.

, I just tested your theory about the Kardashians being on every time E! is surfed past, and Bring It On: All or Nothing is on. I think I'd rather have the Kardashians. For those keeping track, Tyler Perry's House of Payne is on TBS. Is it wrong that I hated a deep rooted hatred for Tyler Perry? Was he in a coma the last decade or so and missed Eddie Murphy and Martin Lawrence cornering the market on playing every character in the movie or 'Big Mama' type characters?

Posted by: Mae at September 8, 2010 3:09 PM

Sinnh, sometimes we must accept that, well, we can't agree with the Pajiba majority. I, for example, just find nothing at all funny about Community. I never liked Joss Whedon or any show he did and...well there's a lot more. But I've come to accept it. Sometimes we just don't mesh, but the fact that we mesh on the big things, that's where love comes from. or something. I'm very tired.

Posted by: figgy at September 8, 2010 4:26 PM

figgy, I too, do not find anything funny about Community or Parks and Recreation. I just don't get it. I never really "got" The Office either (UK version, though? Hilarious.). I've force-fed The Office down my own throat for a long time, and while I think some scenes are funny, I just don't find it at all appealing.

Posted by: Mae at September 8, 2010 8:02 PM

I am so with you, Rob. I kind of love White Collar. It makes me laugh, gives me a good dose of heist-y fun, and is oh-so-pretty everywhere you look. Somewhere along the way, my casual viewing turned into serious a serious weekly thing.

Posted by: Shibuyama at September 8, 2010 8:42 PM

Rizzoli and Isles (TNT): 8.44 million UGH
The Closer (TNT): 8.20 million UGH
Royal Pains (USA): 7.154 million UGH
Burn Notice (USA): 7.151 million MEH
Covert Affairs (USA): 6.74 million MEH
Pawn Stars (History): 6.33 million OK
Jersey Shore (MTV): 6.07 million UGH
Deadliest Catch (Discovery): 5.92 million MEH
White Collar (USA): 5.28 million MEH-OK
American Pickers (History): 4.98 million OK (they have a hobbit!)
In Plain Sight (USA): 4.93 million MEH
Psych (USA): 4.87 million Woo (yea the crimes mostly suck, but the character interaction is amazing)
Memphis Beat (TNT): 4.59 million MEH
Hot in Cleveland (TV Land): 4.27 million UGH
The Glades (A&E): 3.88 million MEH
Pretty Little Liars (ABC Family): 3.25 million ??
American Chopper: Senior (TLC): 2.78 million UGH
Are We There Yet? (TBS): 2.72 million UGH
Haven (SyFy): 2.51 million ??
Top Shot (History): 2.47 million MEH

Posted by: e at September 8, 2010 8:49 PM

Psych is easily the funniest show on television, nobody watches it for the cases, its a comedy. And White Collar is similar into Psych where the character interaction. But if the revelation at the end of the White Collar summer finale is true, White Collar will be canceled right away.

Posted by: Mr. Razastein at September 8, 2010 9:11 PM

Sinnh - you're not alone. I am not into it at all.

Posted by: jzhz at September 8, 2010 9:11 PM

Perhaps its due to the fact people lie about what they watch. Why yes I watch breaking bad, its quite sublime in its artistic way of portraying the drug trade. I call bullshit, people watch crappy TV all the time they just don't admit it. With the exception of Deadliest Catch and some burn notice I don't watch any of these. I also don't watch mad men (boring), White collar (boring) Sons of Anarchy (not boring, just stupid) Breaking Bad (boring and idiotic).

Posted by: clancys_daddy at September 8, 2010 9:45 PM

comma, today I went into the breakroom at work, totally randomly, and the tv was tuned to E!. Guess what was playing?

Posted by: figgy at September 8, 2010 10:34 PM

I'm not surprised at all that Breaking Bad or Mad Men get low audiences. The reasons why people who come to movie and tv websites(enthusiasts) like them are the same reasons most television viewers don't. Few if any self contained episodes, season long or multi season storylines, focus on character development. These qualities require a bit more effort for a casual viewer and many people will not be able to see every episode in order or be willing to put in the time, making it hard to figure out what is happening. Same thing goes for the Wire.

I've seen probably half the shows on the list. I'm pretty surprised that Psych is this popular, as most of the jokes and banter are aimed at a rather narrow demographic. I've never even heard of Rizzoli and Isles. I had no idea that American Pickers, Pawn Stars, or Deadliest Catch were this popular.

Posted by: Porkchop Express at September 8, 2010 10:50 PM

I meant to add that I would not go out of my way to catch any of the shows on the list. I'll watch them if I happen to be home. However, I will rearrange my schedule to make sure I catch new episodes of Dexter, Breaking Bad, Rubicon, and Mad Men. Which for me says it all.

Posted by: Porkchop Express at September 8, 2010 10:57 PM

More confirmation that America is the dumbest country to produce quality art. For example, we also aren't connoisseurs of jazz, even though most of the best musicians in that field come from America (and then have to move to Europe to make a living).

Also confirmation that if I like a show, it will probably be low-rated. So depressing. However, I have to say, asking what someone thinks about a show like Mad Men can tell you a lot about their personality (and all their family crap sometimes, too).

Posted by: Dudleys Mom at September 8, 2010 11:07 PM

While the "burn notice" aspect of the show is overwrought, the weekly client storylines and cast chemistry are as good as ever in Season 4.

Posted by: Melissa at September 9, 2010 12:00 AM

Wow. I am a little surprised about the list. I do think the overall numbers have a lot to do with which channels are provided with different cable packages in different parts of the country. As you point out, relatively few people actually have access to AMC (live, via their cable box). Therefore, even if 10% of all the people who have AMC watched Mad Men on a regular basis, that would be 10% of a small number = a much smaller number.

It would be really interesting (and insanely difficult) to try to factor in online viewing, rental and sales of DVD seasons, etc. to see how many people in total are actually exposed to any particular show.

Ultimately: I'm worried about The Walking Dead. If Breaking Bad, which wins Emmys, and Mad Men, which has infinite buzz, press and "style", only get 1-2 million viewers, a show ostensibly about zombies ("It's NOT really about zombies!") on a tiny cable channel is going to get somewhere in the neighborhood of 32 to 89 total viewers, of which about 60% are going to be Pajibans. Doesn't bode well.

Posted by: MM at September 9, 2010 2:39 AM

comma, today I went into the breakroom at work, totally randomly, and the tv was tuned to E!. Guess what was playing?

Posted by: figgy at September 8, 2010 10:34 PM
---
*High fives self*

Though I must admit, last night I surfed over there and "Chelsea Lately" was on, followed by "E! Investigates."

Someone wasn't following the program log, obviously.

Posted by: , at September 9, 2010 12:37 PM

Dudleys Mom or perhaps you just have bad taste in music. Jazz another piece of overwrought, self indulgent, bourgeois, tripe.

Posted by: clancys_daddy at September 9, 2010 8:05 PM

The thing with summer tv is that one is watching it in the summer. I don't mind tv that makes me think, but not in the summer. For summer I want light, pretty tv with a decent hook. USA and TNT find shows that fill this role perfectly.

Posted by: Morgan Lefai at September 10, 2010 2:44 AM

The funny thing is all the shows you listed at the bottom besides Deadliest Catch suck balls.

Posted by: larfleeze at September 10, 2010 11:41 AM

I'm with Morgan Lefai on the summer thing, which is why I kinda like Burn Notice, Covert Affairs, The Glades and Leverage. But, my god, Rizzoli & Isles is almost unwatchably bad. Those poor reasonably talented actresses are relentlessly hung out to dry week after week. God bless 'em.

Posted by: periscope at September 10, 2010 11:11 PM

Curious, WWE Raw averages 4.5-5 Million viewers a week and not included. Do you not consider it a show and more "sporting event?"

Posted by: Eric Lonie Walker at September 11, 2010 3:38 PM

Okay, I'll admit it. I watched Top Shot.

In my defense, I also started dating a guy who hunts and owns guns this summer, and shot rifles and shotguns for the first time. People who are really good at shooting things are kind of awesome.

Plus, the drama on that show was rather hilarious, as we saw grown men who had just been precision shooting rifles all day snipe at each other like bratty teenage girls.

Also, I like that the way they nominated people for elimination was by shooting a target with their name on it. Very cathartic, I'd imagine.

Posted by: That Girl at September 11, 2010 8:51 PM