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"AI" Viewers Who Say They Don't Watch the Results Show Are Liars

By Dustin Rowles | Posted Under Trade News | Comments (17)



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Its ratings-time. We’ll start with last week’s Top 20 Shows, noting first that “American Idol’s” results show is the number one ranked show on the season, while the performance show is number two. Although, that was switched this week — 10,000 less people watched the results show than the performance show, which suggests that a lot of those folks who say they don’t suffer through the filler results episode are lying to you. Do they still do those awful Ford commercials, or can Ford no longer allow them?


1. (2) “American Idol” (Tuesday), Fox, 23.96 million viewers.

2. (1) “American Idol” (Wednesday), Fox, 23.95 million viewers.

3. (3) “Dancing With The Stars,” ABC, 20.53 million viewers.

4. (7) “Dancing With The Stars Results,” ABC, 14.73 million viewers.

5. (4) “CSI: Crime Scene Investigation,” CBS, 14.64 million viewers.

6. (X) “Criminal Minds” special, CBS, 13.72 million viewers.

7. (9) “Desperate Housewives,” ABC, 13.64 million viewers.

8. (15) “Grey’s Anatomy” ABC, 13.51 million viewers.

9. (X) “NCIS” special, CBS, 12.65 million viewers.

10. (X) “The Mentalist” special, CBS, 12.46 million viewers.

11. (11) “Two and a Half Men,” CBS, 11.48 million viewers.

12. (17) “Survivor: Tocantins,” CBS, 11.3 million viewers.

13. (26) “Rules of Engagement,” CBS, 10.59 million viewers.

14. (20) “Cold Case,” CBS, 10.57 million viewers.

15. (9) “60 Minutes,” CBS, 10.52 million viewers.

16. (20) “24,” Fox, 10.34 million viewers.

17. (28) “Amazing Race 14,” CBS, 10.27 million viewers.

18. (49) “Fringe,” Fox, 9.9 million viewers.

19. (30) “Surviving Suburbia,” ABC, 9.87 million viewers.

20. (12) “Criminal Minds,” CBS, 9.84 million viewers.


Nothing particularly surprising — “Idol” and “DWTS” still remain on top — though you might notice that “Fringe” had a huge jump this week, and “Surviving Suburbia” is doing far too well for how bad a show it is. Also, “Survivor,” inched up a few spots — and for good reason. The last two episodes have been fan-fucking-tastic, if you’re into that sort of thing, thanks in part to one of the best reality show villains in a long time. Coach is equal parts loathsome and oblivious. He’d almost be awesome as a character in “The Office.”

In bubble shows, I should note that “Chuck” went out with a measly six million viewers (compare that to the 14 million viewers that “Two and a Half Men” drew on the same night). “Chuck” is gone, folks. Damnit. I might also note that “Dollhouse” finished last in its slot (if you don’t count the CW, and you shouldn’t), scoring less than 3 million viewers on Friday night. “Parks and Recreation” is getting stomped on Thursdays (although, it’s not doing much worse than “My Name is Earl,”) and “Southland‘“s ratings are starting to erode fairly quickly (it fell behind “Private Practice” this week). “The Mentalist” also doubled the ratings of “The Unusuals” on Wednesday, though it lacked a “Lost” lead-in last week.

In the video sales charts, Notorious surprisingly debuted at number one this week, handily beating out The Wrestler’s debut.

Finally, for the curious, in cable news ratings, Bill O’Reilly is once again kicking the shit out of Keith Olbermann. Olbermann had closed the gap considerably before Obama was elected, but he’s dropped 42 percent of his audience since then (I don’t watch anymore). O’Reilly averages 2.5 million viewers per night; Olbermann averages a little less than 1 million, and in the same time slot, CNN’s show (hosted by Roland Martin — what happened to Campbell Brown) only averaged around 600K viewers.

And that’s your weekly ratings recap.









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Comments

Since I'm no expert on Neilsen ratings can a Pajiban enlighten me on a few things?
A) Do the networks take into account online viewing of their shows either on their websites or on Hulu?
B) Do they tally the number of views via DVR?
C) Do they even care about these numbers?

I haven't gotten a Nielsen diary since 1985 so I have no way of letting these network execs know that I'm watching many of these shows in one of the above mentioned ways.
So, do I not count in the statistics at all?

Posted by: Spender at April 29, 2009 9:27 PM

I weep for this country.

Posted by: DarthCorleone at April 29, 2009 9:54 PM

Spender>> The short answer to all three of your questions as far as I can tell is "no." However, the third answer seems to be an exploratory "yes" as of this week...

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104923

Posted by: DarthCorleone at April 29, 2009 9:58 PM

Again, the reason I don't watch network TV.

Posted by: admin at April 29, 2009 10:08 PM

I watch stupid AI and I never watch the results show. I'm too busy watching LOST. I'll find out who got booted online tomorrow.

Interesting that Fringe did get a huge jump... what's up with that? Are people finally figuring out that it's awesome? Cool.

Posted by: Anna von Beaverplatz at April 29, 2009 11:02 PM

“Chuck” is gone, folks.

No! I refuse to believe. Not until it's officially decreed. *sniffles* I saw a miracle at the Canes/Devils games last night and I can hope for another!

Posted by: Kayanne at April 30, 2009 1:02 AM

Look at that photo up there. That is one midget who is so full of rage one day he will grow ten feet tall and stomp E! studios to a ground.

BEWARE THE SEACREST!

I'm gonna go to bed now.

Posted by: figgy at April 30, 2009 2:11 AM

I had to read this article just because I couldn't figure out what the title meant. I should have been able to guess that AI was American Idol but since I've never seen an episode it just didn't click.

Posted by: EricD at April 30, 2009 2:32 AM

Campbell Brown is pregnant and probably cooling her heels for a bit.

Posted by: Doom70 at April 30, 2009 8:42 AM

And once again the only show we watch on the list is 60 Minutes and we fast forward through most of it. It's good to be a philistine!

Posted by: Henry at April 30, 2009 10:00 AM

Dude. I said to my husband last week that Coach was the "Michael of Survivor".... *faints*

Posted by: Janey at April 30, 2009 10:25 AM

Didn't even see "60" this week so I'm a perfect zero.

That didn't come out quite right ...

Posted by: , (the commenter formerly known as bucdaddy) at April 30, 2009 10:26 AM

Olbermann probably dropped because Obama won, which unleashed even more floodgates and convinced people they didn't need to work as hard to keep the Liberal end up. Meanwhile Conservatives keep their stations tunes to the paranoia and the right wing nuttery that is Glenn Beck, Sean Hannity, and Bill O'Reilly. Say what you will about those Conservatives, but they sure are a loyal lot.

Posted by: Doctor Controversy at April 30, 2009 10:31 AM

Two and a Half Men is the new Everybody Likes Raymond.

Posted by: heathen at April 30, 2009 12:17 PM

RE Spender: "Since I'm no expert on Neilsen ratings can a Pajiban enlighten me on a few things?
A) Do the networks take into account online viewing of their shows either on their websites or on Hulu?
B) Do they tally the number of views via DVR?
C) Do they even care about these numbers?"

They keep track of all viewing. As for the effect of DVR, here's info from a very recent Economist story: "According to Nielsen, 29% of American homes now have one. The boxes are in a higher proportion of the households advertisers most care about. Jack Wakshlag of Turner Broadcasting calculates that DVR-owning households earn about $20,000 more than average. Yet those households do not use them nearly as much as one might expect. Families with DVRs seem to spend 15-20% of their viewing time watching pre-recorded shows, and skip only about half of all advertisements. This means only about 5% of television is time-shifted and less than 3% of all advertisements are skipped. Mitigating that loss, people with DVRs watch more television....Far from being revolutionary, in some ways DVR has made television more stable. With the exception of live events it is broadly true that the most popular programmes are recorded the most. Broadcast television receives a bigger boost from DVR playback than cable television. The device has made it harder to introduce a new television programme, particularly at 10pm when people are likely to be playing back shows they recorded at 8pm or 9pm. One reason television executives have calmed down about DVRs is that they have something else to worry about. Hulu and other video-streaming websites, which are becoming more popular, give a great deal of control to consumers and are thought to pose a threat to advertising-supported television."

FYI, Fox gets $1 million for a 30-second spot during American Idol. According to the LA Times, Idol raked in $810 million in revenue in 2007. By contrast, Survivor gets about $350,000 per 30 sec spot.

Posted by: Slash at April 30, 2009 12:35 PM

My thanks to DarthC and Slash!
My curiosity kicked in because I wondered how many people are watching low-rated programs via Hulu, websites or DVR and if it plays ANY part in a network's decision to renew, cancel or ship a show to one of it's cable outlets.
BTW, I saw exactly two of the top 20 rated programs, one at it's appointed time and the other on cbs.com. The rest are a steaming pile of rotting offal.

Posted by: Spender at April 30, 2009 1:20 PM

Damnit! They cannot cancel Chuck! Fuck, Fuck, FUCK. The season finale was the best I've seen in a long, long time. What the fuck is wrong with people? Why do they watch 2 dipshits and a fat kid instead of a great show like Chuck? It makes me sick. In fact, I think I'm going to blow chunks right now. FUCK!

Posted by: sosumi at April 30, 2009 6:21 PM