Spiderman 4 Teaser Poster

This Is How Ridiculous Movie Marketing Has Gotten

By Dustin Rowles | Posted Under Trade News | Comments (33)

Last evening, I presented probably the most moronic viral campaign for a movie. Ever. In fact, as much as I was looking forward to Dead Snow (Nazi. Zombies.), this bit of viral marketing actually had the opposite effect: I’m less interested in seeing it now, just by association.

Today’s feat of marketing stupidity comes from Sony, which has just released the below teaser poster for Spiderman 4.

I should note, also, that no script has been completed on the movie, no villain has been cast, and Kristen Dunst hasn’t even officially signed on. Plus, the movie is two years away.

I guess it’s never too early to get you excited about the number 4.

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Comments

or lowercase y.

Posted by: twig at June 4, 2009 10:03 AM

Number 4 is just two number 2's.

Posted by: admin at June 4, 2009 10:08 AM

You see a number "4" as in "Spiderman 4", I see a "y" as in "y did u let us grnlght this pic?". Let's call the whole thing odd.

Posted by: Doctor Controversy at June 4, 2009 10:09 AM

...*Violent, uncontrollable sobbing*

Posted by: Jeremy Feist at June 4, 2009 10:13 AM

I still haven't seen the third one. I just can't bring myself to.

Posted by: Carrie at June 4, 2009 10:16 AM

Why would they be using a sideways J?

Posted by: branded at June 4, 2009 10:18 AM

really? we couldn't have waited a bit longer?

Posted by: gp at June 4, 2009 10:18 AM

I see that Madame Tussaud is a big Spidey fan.

Posted by: Kballs at June 4, 2009 10:20 AM

Oh c'mon guys, it's upside down. It's an "h" as in "hulk meets spiderman"

Posted by: Dugs at June 4, 2009 10:22 AM

Well, if, as appears from the poster, the whole thing gets nuked in a blinding spray of radioactive fire, then I'm pretty okay with it.

Posted by: socalledonlycousins at June 4, 2009 10:26 AM

See how widespread the sides of the 4 are?

Definitely a sign of Fetal Alcohol Syndrome. This movie will be born retarded.

Posted by: alphawhiskey at June 4, 2009 10:27 AM

Completely off topic and terribly sad: David Carradine died.

Posted by: Dugs at June 4, 2009 10:32 AM

....WHAT DOES IT ALL MEAN!?!?!?!

Posted by: RonnyK at June 4, 2009 10:37 AM

now, now, if Kirsten Dunst isn't signed on there may be hope. Spidey needs to learn a lesson from Batman and get a new chick. Let that snaggle-toothed freak die already.

Posted by: snarla at June 4, 2009 10:46 AM

I think the poster is kinda cool, not having a script and a director or one of the main stars is but a mere formality.

Posted by: Guess Who! at June 4, 2009 10:50 AM

It's obviously a 1 turned and mirrored...

Posted by: foaly at June 4, 2009 11:03 AM

Guys, wrong movie.

This is for the remake of Rudy. The broken end zone uprights represents Rudy's broken dreams, and the glowing nuclear football approaching it is about how the spirit can overcome.

Posted by: Lindsay at June 4, 2009 11:10 AM

Kristen Dunst hasn’t even officially signed on.

Maybe this means their trying to get an actual attractive redhead this time. Laura Prepon. Christina Hendricks. Isla Fisher. Carrot Top. Anybody but Snaggle Puss.

Posted by: Tracer Bullet at June 4, 2009 12:26 PM

ZOMG my Jackson Browne dig disappeared! Censorship or somethin!

Posted by: Jay at June 4, 2009 12:28 PM

Wow, it's like Sesame Street as directed by Michael Bay!

Posted by: Tae at June 4, 2009 12:50 PM

After the turd that was Spiderman 3, I think they need to recast the whole damned thing. No Dunst, no Maguire. Get a likable cast for fuck's sake.

And that looks like a giant "Y" to me. And really if their whole plan is to make us wonder WHY ANOTHER ONE OF THESE they're doing a good job. I think they're want to make us think of the reasons for two years.

Posted by: figgy at June 4, 2009 12:53 PM

You know, I think I've had just about enough of Tobey and his whole surly douche act. It's obvious he hates working on these flicks.

Posted by: BarbadoSlim at June 4, 2009 12:58 PM

It's perfect honesty in advertising. They have no cast. They probably have no script. They have no idea what they're doing. So throw a #4 on a generic picture of a city and call it a day.

Posted by: David at June 4, 2009 1:34 PM

"OMG. OMFG. I tink (sic) I'm gonna have an ooooragasm!"

That would have been the reaction by 12 year old girls had this been a poster regarding a new Twilight which is still two years away, so I guess these things could work.

But did you have to really foist this upon us? It's hardly interesting.

Posted by: barf at June 4, 2009 1:54 PM

I'm changing my sig to that. If I can figure out how to make it.

I__I
I

/fail

Posted by: , (the commenter formerly known as bucdaddy) at June 4, 2009 2:09 PM

I_I I

/wins

Posted by: Orser at June 4, 2009 2:19 PM

Or make that fails hard!

I guess the server strips out tags

Posted by: Orser at June 4, 2009 2:20 PM

I... I don't get it. "y"?

Is this some kind of existentialist joke that realist cunts like me don't get? Because I'm not laughing.

Posted by: chenry at June 4, 2009 2:41 PM

This looks like the cover of a bootleg or student work at best.

Posted by: jM at June 4, 2009 7:02 PM

It's a fake.....douche.

http://www.superherohype.com/news/spider-mannews.php?id=8394

Posted by: EJ at June 4, 2009 8:45 PM

Nothing says, "Excitement! Brilliance! OSCAR!" like a 4 in spiderwebs across a city.

Meh.

Posted by: bonnie at June 4, 2009 8:46 PM

It appears Spider-Man captured the letter J.

Plus, Manhattan getting nuked.

Posted by: Dario Delfino at June 4, 2009 9:49 PM

Looks like a sideways 1 to me. Now if only I could shove it straight up their candy asses as per The Rock.

Posted by: villain's minion at June 5, 2009 7:39 PM

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This Is How Ridiculous Movie Marketing Has Gotten

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