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epic-trailer.jpg

Sometimes a Great Song Complements a Movie Trailer; Sometimes It Obscures the Movie's Crappiness

By Dustin Rowles | Industry | June 26, 2012 |

By Dustin Rowles | Industry | June 26, 2012 |


I think this one falls into the latter category, notwithstanding the strong animation and an all-star voice cast that includes Beyonce Knowles, Colin Farrell, Josh Hutcherson, Amanda Seyfried, Johnny Knoxville, Aziz Ansari, Pitbull, Jason Sudeikis, Steven Tyler, Blake Anderson, and Judah Friedlander. However, I think that's the first sign that Epic may not be any good -- expensive voice talent used to hide what may be the inexpensive script. The second sign? The music was clearly not chosen for any other reason than because it sounds great (I'm sorry; maybe I should, but I don't know that song); it doesn't sync at all with the action in the trailer.

The third sign it may not be a good movie? The title is Epic. Talk about overselling your product.

Here's the press logline:


EPIC is a 3D CG action-adventure comedy that reveals a hidden world unlike any other. From the creators of ICE AGE and RIO, EPIC tells the story of an ongoing battle deep in the forest between the forces of good and the forces of evil. When a teen age girl finds herself magically transported into this secret universe, she must band together with a rag-tag team of fun and whimsical characters in order to save their world...and ours.


Yeesh.




Dustin is the founder and co-owner of Pajiba. You may email him here or follow him on Twitter.


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