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Sometimes a Great Song Complements a Movie Trailer; Sometimes It Obscures the Movie's Crappiness

By Dustin Rowles | Trade News | June 26, 2012 | Comments ()


epic-trailer.jpg

I think this one falls into the latter category, notwithstanding the strong animation and an all-star voice cast that includes Beyonce Knowles, Colin Farrell, Josh Hutcherson, Amanda Seyfried, Johnny Knoxville, Aziz Ansari, Pitbull, Jason Sudeikis, Steven Tyler, Blake Anderson, and Judah Friedlander. However, I think that's the first sign that Epic may not be any good -- expensive voice talent used to hide what may be the inexpensive script. The second sign? The music was clearly not chosen for any other reason than because it sounds great (I'm sorry; maybe I should, but I don't know that song); it doesn't sync at all with the action in the trailer.

The third sign it may not be a good movie? The title is Epic. Talk about overselling your product.

Here's the press logline:


EPIC is a 3D CG action-adventure comedy that reveals a hidden world unlike any other. From the creators of ICE AGE and RIO, EPIC tells the story of an ongoing battle deep in the forest between the forces of good and the forces of evil. When a teen age girl finds herself magically transported into this secret universe, she must band together with a rag-tag team of fun and whimsical characters in order to save their world...and ours.


Yeesh.



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Comments Are Welcome, Bigots and Trolls Are Not


  • iamjames

    This trailer looks all sorts of amazing. It might just take the crown from Pixar next year. Stop being so damn cynical.

  • Green Lantern

    Wow! What a COMPLETELY ORIGINAL storyline!

  • Ed

    Why in the jumping FUCKBARNACLES would a movie trailer (an edifice presumably designed and manufactured to draw potential audiences from as wide a pool as possible) be region-restricted?

    These questions, and many more, answered in the all-new episode of "Why You So Stupid, Media Companies On The Internets?", this Thursday at 8!

  • David Sorenson

    Sometimes I feel like I just bag on things here simply because I'm tired from a long day of work which makes me a pissy little bastard. Like I'm just looking to ruin something because I've had a crap day and I just want to be a jerk because I need to vent.

    Then I come across trailers like this that pull a bait and switch. Watching the first three quarters of the trailer, I was ready for something Epic. I was getting really excited. Everything was working. The music. The visuals. It was all coming together to make something potentially epic. I was going to reserve my tickets now and sit in the theater with a heart full of joy and a bladder full of the eight gallon soda that I drank before the movie started, ready to be blessed by Epic.

    Then the elf dude was hanging off some comedy relief slugs eyestalks and I got pimp slapped with god damned whimsy.

  • Irina

    Oh, who cares about the song? This looks STUNNING and I'm giving it the benefit of the doubt. And if the story sounds bad, well, I once saw a movie about a clownfish who loses his son and wanders around the ocean trying to find him. And I totally loved it.

  • ashipper

    Me too. This looks good. I'm always glad when I can take my daughter to a movie that I don't mind seeing myself. It's a rare treat.

  • Pajiba_Pragmatist

    So, the "vaguely human bipeds" are small enough to ride on hummingbirds. At that size/weight, the human would probably be able to fall through the forest and land on dirt without any significant injuries. Hummingbirds weigh between 2 and 20 grams - let's assume those are on the larger size, so let's use 20 grams. Horses can carry about 25% of their weight, but they don't have to fly, so let's assume a crazy high estimate of 10%, putting our Humans at 2 grams. A penny weighs 2.5 grams, so lighter than a penny and far more surface area. Given average wind resistance, let's figure he is going to hit the ground at 30 mph. The kinetic energy of an object weighing 2 grams traveling at 30 mph or 13 m/s is .0176 J.

    In plain english, there ain't a whole lot of mass there to make anything happen.

  • stryker1121

    I like movies.

  • John G.

    Fern Gully really stuck in people's craw. Every time anything about forest people threatened in the forest comes out, even when it's something like Avatar, people shout "Fern Gully". That movie came out in 1992. It was a cartoon for kids to teach kids that maybe destroying the one planet we live on is a bad idea. Is that message truly so abhorrent to people that they can never forget this kids movie from 20 years ago?

  • hass16

    The song sucks and the animation has potential. I love the forest and can easily imagine a world like that existing when I go trumping through the woods on foot or bike. That song on the other hand is "epically" terrible.

  • What if this Storm Ends by Snow Patrol. Found it after it was featured in the Act of Valor trailer for which it seemed better suited.

    Seems like Avatar for the younger set.

  • Aaron Anthony

    Ah Snow Patrol, well that explains the "epic" sucktitude that is that song.

  • Lindzgrl

    Love this song.

  • WestCoastPat

    Since when is an "all-star voice cast" a positive selling point. Usually when I see an animated film touting the actors doing the voice-work, it sends up a red flag that the script probably isn't that good.

  • John G.

    And if it's an "all star cast" doing voices, why don't they have them speak in the trailer?

  • Sara_Tonin00

    So the part of Eddie Murphy's donkey will be taken by Aziz Ansari's slug? Though, I don't think the fact that's a high level cast is any indication of subpar quality. It's not like people say, hey, I've got a brilliant script for an animated movie that's going to cost tens of millions to make - let's save on no-name performers.

    This is where my eyes roll:rag-tag team of fun and whimsical characters

    But the non-human animation looks good.

  • John G.

    "
    I love animation because in the world of animation, you can be anything you wanna be. If you’re a fat woman, you can play a skinny princess. If you’re a short, wimpy guy, you can play a tall gladiator. If you’re a white man, you can play an Arabian prince. And if you’re a black man, you can play a donkey or a zebra. " -Chris Rock

  • Sara_Tonin00

    I was just thinking in terms of hyperactive annoying sidekick casting.

    I suppose there's intentional irony in manic Aziz playing a slug.

  • KatSings

    So...Fern Gully with a gender swap? Cause that's what I'm seeing. Except without Tim Curry or Batty. Which means I'll take the preachy tree hugging 80s film over this one, thank you.

  • PDamian

    That's the first thing I thought -- Ferngully. Again. Much like Avatar was Dances with Wolves goes to Ferngully to save Pocahontas and engages in Star Wars.

  • KatSings

    Strike that - 90s film. I am an idiot.

  • Fern Gully?

  • Laurie Lolo Oatsvall Hutson

    My son still thinks about that movie everytime he see's Tim Curry ....I seee Rocky Horror or Pennywise ... LOL

  • Sara S.

    The title "Epic" seems a little braggy.

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