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September 5, 2008 |

By Dustin Rowles | Industry | September 5, 2008 |


If there’s one thing that the nomination of Sarah Palin did for the Republican ticket this year, it was to attract millions of viewers who likely otherwise wouldn’t have watched any of the Republican convention. Ratings, in fact, for the second night of the Republican Convention were lackluster, but on Wednesday, more than 37 million people watched Palin’s speech, no doubt hoping/praying for the train wreck we all expected.

Meanwhile, last week’s acceptance speech from Barack Obama broke 38 million viewers, making it the most watched convention speech of all time (in fact, among African-Americans, it was the fifth-highest rated program over the last 11 years). Overall, it was the most watched program of the year, excluding the Super Bowl).

However, on the networks alone, Palin actually bested Obama slightly (Barack probably made up the difference on CSPAN). Why? Because we all love a spectacle.

Although overnights have not been released yet, I’m guessing that McCain’s speech drew at least 8 or 9 million fewer viewers than Palin’s speech. And, among those who did watch, I bet another 10 million didn’t even bother watching until the end. My God, it was dull.

(Image: Gold Star for Robot Boy via Deus Ex Malcontent)

TV Ratings / Dustin Rowles

Industry | September 5, 2008 |

Dustin is the founder and co-owner of Pajiba. You may email him here or follow him on Twitter.

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