Rock the Vote

By William Goss | Trade News | August 4, 2010 | Comments ()

By William Goss | Trade News | August 4, 2010 |

The only problem with that is, well, Hannover House hasn't really given anything a theatrical release before this year, and once they finally settle on a release date (this Friday), the publicity machine finds itself strapped for attention and naturally reaches out through social networking (in this case, Facebook) in order to give the film the appearance of a higher rating elsewhere (in this case, IMDb), even though very few users have actually seen the film in question.

Maybe holding press screenings to earn perhaps more generous reviews (if not free advertising) would've worked. Perhaps getting your trailer attached to any other movie currently in release might've been smart. But holding your breath for the freakin' IMDb rating to dictate audience and media interest? Who knows, Pajiba could always post something about it. That's publicity... right?

Let's just say that - for your sake - I'm glad you're not Joel Schumacher right now.

(Source: The Playlist)

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