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Oscar Winning Director Sam Mendes Is the Greatest Crappy Sentimental Commercial Director of the Week

By Dustin Rowles | Posted Under Trade News | Comments (18)



janelynchiphone.jpg

You know what happens during slow news weeks? People start to actually give a shit about commercials. Like this one, which Sam Mendes (American Beauty, Revolutionary Road) directed for the new iPhone’s video chat service. The great thing about it is that it’s both sappy AND obvious, which is to say: A commercial anybody could’ve directed. Minus 47 points for using Louis Armstrong. So, thanks Mendes. Thanks for taking up a job that a lesser paid commercial director could’ve used to pay for his children’s preschool tuition so that you could throw another half million onto that pile of yours and then write a movie about being a disaffected middle-aged rich guy who’s just so tired of stuff.

Meanwhile, Jane Lynch has a parody iPhone commercial that’s 17 times better than what you just saw up above.










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Comments

Oh, Jane Lynch. I love you so much.

Posted by: Jelinas at June 8, 2010 8:16 AM

Fuck Apple and everything and everyone surrounding their overpriced little technocult.

Posted by: BarbadoSlim at June 8, 2010 8:30 AM

Jane Lynch > iPhone 4

Posted by: Fredo at June 8, 2010 8:32 AM

Mapple - Think differently

Posted by: Uncle JR at June 8, 2010 8:40 AM

I thought the same thing about that commercial when I saw it, but when you think about it, it really is the most direct way to market that feature: show people using it to communicate with each other in meaningful ways. Of course they're exaggerating it a bit, only showing the most sentimental exchanges, but that's what commercials do.

And as obvious and pandering as it is, god damn it, it worked on me. I got a little misty when they were looking at the sonogram, but that might be because I have a 1 month old at home and my estrogen levels are higher than Snoop Dogg at Burning man right now.

Posted by: Paul Southworth at June 8, 2010 8:57 AM

Well, at least that Mendes commerical meant some work for the deaf Matt Damon. That's always good.

I've given up on Mendes ever since that Leo DiCaprio/Kate Winslet 50's movie. Oh the horrors of living in the suburbs married to Kate Winslet and getting promoted at work. How could one stand such a pathetic, painful suffocating existence? The horror... The horror...

Posted by: Forbiddendonut at June 8, 2010 10:02 AM

That's not the Sam mendes ad, that's an internal Apple thingy.

Sorry.

http://www.engadget.com/2010/06/07/apples-iphone-4-promo-videos-and-sam-mendes-video-calling-ad/

Posted by: DJSoulglo at June 8, 2010 10:08 AM

@Forbiddendonut -

In the Julien household we refer to these kinds of movies as "rich people's problems". The patron saint of the genre is Woody Allen. The characters seem to say -

Hey, I have a beautiful home, a great spouse and a non-soul-deadening job, I am so filled with ennui. I know! I'll mess up my personal life.

Posted by: Mrs. Julien at June 8, 2010 10:29 AM

@ Paul Southworth

The hormone thing does get better although parenthood does make you weak. When I had a newborn, I cried AT THE CONCEPT of Sarah McLachlan singing Rainbow Connection.

Posted by: Mrs. Julien at June 8, 2010 10:31 AM

iLynch.

Black persons, please take that joke in the spirit it was intended.

Posted by: admin at June 8, 2010 10:33 AM

Dude. WHY DO THE DEAF PEOPLE HAVE IPHONES? Maybe only one of them is actually deaf. But that does not explain WHY THE DEAF ONE WOULD OWN AN IPHONE.

Posted by: PaleoLithchick at June 8, 2010 10:40 AM

Think: Front pocket, always set to vibrate ...

At least, that's how I roll.

Posted by: , at June 8, 2010 10:44 AM

PaleoLithchick - Why not have an iphone? I used mine to text way more than call anyway. Which I assume is how deaf people use most cell phones.

Posted by: king at June 8, 2010 11:11 AM

Wow, Iphone. I am not preggers, I have no babies, all my graduations are far behind me, and I have no little kiddies running around to worshipfully document on film. I guess I won't be needing one of YOU any time soon. I feel soooooo disenfranchised. Actually, I haven't been watching TV on TV (internet instead) for a while. In a rare period of non-interneting, I caught Buffy on Logo last night (I don't know what the gayest thing about that sentence is, but I fear that it isn't 'Logo') and I found myself really kind of captivated by the commercials. So slick, so produced... Like little mini TV shows. I hadn't noticed it before. Also: I think the Logo channel is owned by KY. THAT was a lot of lube pitching.

Posted by: Lindsey with an 'e' at June 8, 2010 1:20 PM

Huh. I hadn't thought of texting (I almost never text). I was just thinking that it seemed silly to put down such a large chunk of change just so you could sign over video chat with whoever else also happens to have rushed out to purchase the newest iPhone and therefore also has video chat capabilities.

Posted by: PaleoLithchick at June 8, 2010 3:57 PM

Excuse me.
Minus 47 points for Louis Armstrong?
I demand explanation.
Because you don't like Louis Armstrong?
Cause that's heinous.
Or do you just think it's too obvious?

Posted by: A-schaef at June 8, 2010 10:23 PM

Well, clearly being married to Kate Winslet isn't all it's cracked up to be. And if you watch a Sam Mendes outing for any other reason than, 'I had to for work/school', you deserve the ennui-sized headache it gives you. I pushed a lot of that book out my head, but memory serves, April Wheeler is a royal...whatever. I didn't miss her when I finished that thing.

It's not minus points because of Louis Armstrong per se, it's the way that it's being used: 'Oh, you know what will make our memories of Martha's Vineyard even more sonogram? If we get that smiling black Samb...um, Satchmo to 'I just got into law school' for us! His music has been turned into an agreeable by-word for every overly cynical, focus-groupped, Starbucks-of-the-Month peaens to the pashmina-ed hollowness clicking at the centre of every ad campaign that misrecognizes rote laziness and self-enamoured repetition of tired tropes for honouring of tradition. 'He struggled, he knew what it was about, and yet he was so agreeable. Although if he wen through what I did to get that heather gray cashmere cardigan, maybe he would've been.' Just what I would want in my daughter's driver, not that I, um...Here's a cheque for the United Hoochie Bootie Club, please don't scuff my Ethan Allen! You start playing 'the jazz', you're catering to a demographic that has tastes refined enough to appreciate a canon--a national one at that--but you're tastes aren't so esotheric as to call attention to themselves for cloying validation or to alienate the proles. You're of accessibly superior tastes, so you're going to need products that reflect that taste, because what you do/make is real and it lasts. Jazz isn't ephemeral, it fought its way out of 'ze ghettoes' and has earned itself the prestige that it so richly deserves, and you deserve the same. I'm not slagging jazz music, I've been dumped by men of all musical proclivities (okay, I kind of laughed at that one. After lithium, laughter is the best medicine, after all.) But there's a reason as to why it's Louis and not Cecil Taylor or Ornette Coleman being featured.

Posted by: Jo 'Mama' Besser at June 8, 2010 11:58 PM

Jo Mama, I don't understand a single thing you said in that last paragraph. Is it something about racism?

Posted by: Franzibald at June 10, 2010 12:43 AM