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By Steven Lloyd Wilson | Posted Under Trade News | Comments (25)



baythroat.jpg

Bigelow might have landed the Oscar, but Cameron’s the one whose film has made the biggest immediate impact to the industry. Is that incredible face-mapping technology getting unique and creative uses? Nope. Studios are just dictating that basically every movie be 3D, and they mean right this instant, not just films yet to be filmed. Already done shooting? They’ll just 3Dify it, which according to Michael Bay means that a third party takes the reels of film, wipes their ass with them, and then hands out the little glasses.

Herr Director Bay said: “I am trying to be sold, and some companies are still working on the shots I gave them. Right now, it looks like fake 3D, with layers that are very apparent. You go to the screening room, you are hoping to be thrilled, and you’re thinking, huh, this kind of sucks. People can say whatever they want about my movies [Note to attorneys: we have a go], but they are technically precise, and if this isn’t going to be excellent, I don’t want to do it. And it is my choice.”

Christ on a tap dancing unicorn, what has the world come to that Michael Bay is the one taking stands on artistic integrity? Everything from The Hobbit to Spiderman: The Reboot to The Cabin in the Woods to The Hangover 2 is being shoehorned into 3D. There are a few directors out there insisting that the move to 3D is inevitable, no different than the move to color or to digital recording. Actually, there’s a huge difference, those innovations were driven by filmmakers not by studios. Artistic decisions were made that were successful enough to drag an entire industry with it. 3D has been little more than a gimmick for decades. Sure, Avatar was neater in 3D, but that was largely because of the specific visuals being conveyed, not to mention the simple fact that Cameron took four years and a zillion dollars to make it that way.

Not all technological changes are good enough to bother. Remember minidiscs? They were smaller, sounded better and held more music than CDs. No one disputed those things, what they disputed was that the benefits knocked it up over the threshold necessary to bother consumers into converting.

Says Bay: “This conversion process is always going to be inferior to shooting in real 3D. Studios might be willing to sacrifice the look and use the gimmick to make $3 more a ticket, but I’m not. Avatar took four years. You can’t just shit out a 3D movie. I’m saying, the jury is still out.”

Ah yes, the money factor. Look, we all know that corporations are out to make money, that they decide which projects to pursue on a calculus of expected profit. But the idea of tacking on features not because people are willing to pay more for the added benefit but because there’s an expectation that they have to pay more if that feature is in there? It’s like a car company noting that cars with moonroofs sell for $2000 more apiece, using a chainsaw to pop a hole in the existing roofs and then demanding extra money for every car. Don’t want a moonroof? Luddite communist. That sort of douchebaggery? That’s why we don’t get to have nice things.

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Comments

So on the one hand, I agree with not only the sentiment he's conveyed about 3D, but also the tone and candor with which he expressed it -- but on the other hand he's remaking "Monster Squad."

Hmph.

You know what? I'm going to be a female praying mantis on this one. I'm going to devour his face while fucking him.

Posted by: superasente at March 24, 2010 9:40 AM

So on the one hand, I agree with not only the sentiment he's conveyed about 3D, but also the tone and candor with which he expressed it -- but on the other hand he's remaking "Monster Squad."

Hmph.

You know what? I'm going to be a female praying mantis on this one. I'm going to devour his face while fucking him.

Posted by: superasente at March 24, 2010 9:40 AM

Motherfucker.

Posted by: superasente at March 24, 2010 9:41 AM

This is the second time I've heard of Bay voicing skepticism regarding 3D, and I'm still trying to sort out my feelings about something intelligent coming from that man.

I've wondered for a while now just what, exactly, was revolutionary about the way Avatar was made. Cameron dubbed his capture process "performance capture" (rather than "motion capture") because it put so much emphasis on recording the facial performances of the actors and not just their grosser body movement. However, it appears that he decided to use a series of strategically-mounted small cameras to record the facial performances so that animators could then use the performance as they animated the CGI characters. Is that revolutionary? That sounds like animation, not performance capture.

The best I've come up with about what was revolutionary was that they developed a system wherein Cameron could look in a monitor on "set" that would show his performers as low-rez versions of their CGI characters in real-time, with the CGI backgrounds and other elements composited into the camera display. This sounds like it could modestly revolutionize VFX shot composition, in that it would allow the filmmaker to set up the VFX elements while shooting principal photography, but that's only a slight improvement over current pre-viz composition.

I guess one revolutionary move was Cameron getting some of the "whiz kids" from the current Wacom/Photoshop generation of concept designers to produce some vehicle designs that looked slightly more like an industrial designer's functioning vehicles than some night school hacker's poorly- constructed insect-machines.

In summary I was, and I was surprised at this, more immersed and visually impressed with Avatar in 2D than I was in 3D. Michael Bay (who does shit out 2D movies) got mah back on this one.

Posted by: laredo at March 24, 2010 9:43 AM

I'll tell you what's not "technically precise": reusing shots. Explosions, protoform meteors, airplane B-roll footage, etc.

Posted by: the new transported man at March 24, 2010 9:59 AM

Yeah, this is exactly the sort of thing that makes me all murdery.

I mean, on the one hand, I enjoy some stuff in 3D. I saw Alice and liked it (fuck off), I saw Coraline in 3D and loved it. But how is that going to work with something like Precious or The Hurt Locker? And did I read here or somewhere else that distributors are telling theater owners that if they don't agree to show the 3D version, they're not getting the 2D version?

Your car analogy is excellent, Steven. I would add, and it's not an original sentiment, but that makes it no less true, that if everything is special, then nothing is. If every movie comes out in 3D, then what is there to compare it to? I would also, however, point out that when Beowulf came out (remember that one? yeah, not so much, huh?), there was mass hysteria over how it was going to change the entire industry, and that no one would hire real actors anymore because why when you can just animate them? and that hasn't happened. I was reading an article in my local Sunday paper about how this was the "biggest sea change since talkies," and all I could do was roll my eyes, because (as in the example above) this is what they say every single time some new fad comes along.

Yes, this seems like a bigger problem with the studios apparently willing to force the issue with theaters, but they haven't taken the consumer into the equation. Not everybody wants 3D. Not everybody likes it. Not everybody can even see it (there are many rather common eye issues that make it difficult if not impossible). Not everybody is going to pay for it in every movie they see. I don't think it's time to panic just yet.

Wait, I just realized... I agree with Michael Bay. Oh, shit. I lied. It's definitely time to panic.

Posted by: Anna von Murderpuppet at March 24, 2010 10:03 AM

My feeling on 3D go something like this: It can add something to a film as long as you don't notice it otherwise it's just another cheap (expensive) gimmick. Take UP!or Coraline, for example, after about five minutes I never even thought about the 3D until I had to take those frustrating glasses off at the end of the movie. Now compare that to a pile of shit like G-Force. Just watching the trailer for that monstrosity almost made me vomit. 3D shouldn't be used if it will distract from the film itself as it totally defeats the purpose of even going to a movie. That is, unless your just going to see shit fly at your head.

Posted by: admin at March 24, 2010 10:14 AM

Hey Laredo, I just have to mention this:

The "performance capture" is the only revolution Avatar introduced, because it doesn't use animators. The facial movements of the actors are put directly into the computers.

Aaaand that thing with the CGI Monitor on set isn't from Cameron, that was invented by WETA during Lord of the Rings, is was in the specials somewhere. It took some good thinking, a broomstick and a block of wood and some motion capture tape.

For the rest, I shiver to say that I'm behind.. Bay. (My eyes suck, so Avatar was maybe 10% 3D for me..)

*Starts looking for a piece of rope and a sturdy ceiling beam*

Posted by: Magiel at March 24, 2010 11:50 AM

That is, unless your just going to see shit fly at your head.

Huh. Having shit fly at your head would be better at a 3D movie than outside the monkey cage at the zoo.

Posted by: Xtreme at March 24, 2010 11:51 AM

I absolutely refuse to see anything in 3-D that wasn't shot in 3-D. This conversion process post-shoot is bullshit. Avatar was very impressive, but I'm still first and foremost interested in good storytelling. And regardless of how cliche you think Avatar was, its story was still obviously very stirring, as evidenced by these people around the world dressing up like Na'vi.

Going to the movies is too expensive as it is, and if the studios want to kill the golden goose (an inclination they have shown time and time again), they can be my guest. But I'm allergic to goose, and I won't eat it.

Kudos to Michael Bay (for once), but I still plan never to pay to see one of his movies at a theater again.

Posted by: DarthCorleone at March 24, 2010 1:26 PM

I must be in Wonderland (caught the movie last weekend) if I'm actually agreeing with Michael @#$% Bay.

I admit to have paid for some POS movies in the past (specifically, Journey to the Center of the Earth) simply for the 3D factor. But if all the movies at the multiplex are in 3D, the "specialness" disappears.

In any case, most movies do not gain anything by going 3D--really, would "The Bounty Hunter" be more tolerable if it were in 3D (no). But I would totally watch Star Wars (not the prequels) in 3D.

And Michael Bay is still a crappy director.

Posted by: True_Blue at March 24, 2010 2:12 PM

"Remember minidiscs?"

Yes.

"They were smaller, sounded better and held more music than CDs. No one disputed those things, what they disputed was that the benefits knocked it up over the threshold necessary to bother consumers into converting."

Exactly. I had a friend who ran a record store (way back in the day, obviously) and when minidiscs came out asked me what I thought of them. I'm a minor-league Luddite, so it had been only a year or so before that I'd given in to the CD revolution. Even so, I said, "So you're asking people who just spent a lot of money on new hardware and rebuilt their music collections [from vinyl] to spend MORE money on new hardware and rebuild their music collections again. All that and the minidisc is, obviously, easier to steal? That's DOA."

And for a change, I was right.

Not so sure about 3D. I figure in 20 years we won't have a choice. With any luck, I'll be dead way before "Serbian Film X" comes out in 3D, of course, like the previous eight.

Posted by: , at March 24, 2010 3:51 PM

What happened next?
Well, in Pajibaland they say,
that Michael Bay's baynis
grew THREE SIZES that day!
Which made it TWO inches long!
Still not much of a schlong.

Posted by: , at March 24, 2010 3:53 PM

Buy something expensive, ,. EE is in the bank.

Posted by: superasente at March 24, 2010 4:15 PM

Fads in movies come and go, 3D is certainly not a new concept, you know like the shock seats back in the 50's along with other gimmicks, all fun stuff indeed.

Posted by: Doreen at March 24, 2010 5:31 PM

like a good little christian robot i've got a promise ring. i'm saving myself for the right movie - i want Tron to pop my 3D cherry and be my first.


be gentle, Dude...

Posted by: causaubon at March 24, 2010 10:49 PM

A lot of commenters (and possibly Steven Lloyd Wilson) seem to have missed the point that Michael Bay wasn't railing against 3D in general, but against the idea of converting a film to 3D in postproduction even though it wasn't filmed that way, something discussed in this Slate article (basically it involves photoshopping each frame to simulate what the same scene might have looked like if filmed from a slightly different angle). Having just seen Alice in Wonderland, I agree--all the live-action shots look kind of cheap, like slightly lumpy paper cutouts at different distances from your eye, although for the CGI shots I think they did actually have the computer render the models from two different perspectives so it was more like "real" 3D. On the other hand, unlike Steven Lloyd Wilson I have no objection to the fact that future movies like The Hobbit and Spiderman are now slated to be filmed in 3D, because real 3D is inherently pretty awesome in any big-budget "spectacle" movie. I don't think Bay would object to filming every action movie in 3D either, he was just commenting on the lame "conversion" process.

Posted by: Jesse M. at March 25, 2010 10:39 PM

Do you think its naive to assume that taking the consumer into consideration will affect the financial decisions of the movie industry? Take your car metaphor, and gasoline. Remember all those let-the-consumer's-voice-be-heard, don't buy gas today forwards...people still 'have' to drive. Families need escapertainment. It doesn't matter what you build (or what you charge) they will come.

Any thoughts?
P.S. Please excuse my hyphens

Posted by: roslyn at March 26, 2010 6:24 AM

Michael Bay speaks out about 3D because he hasn't figured out how to use it to make him boatloads of fucking money yet. He's more into the conventional way of raping people's brains with puerile, shitty, infantile dialogue and constant, mindless explosions and a seemingly endless parade of product placements.

Both Cameron and Bay deserve to share a 4'x6' rat-infested cell in The Hague awaiting trial for crimes against humanity.

Posted by: M.Y. at March 27, 2010 3:09 AM

"There are a few directors out there insisting that the move to 3D is inevitable, no different than the move to color or to digital recording. Actually, there’s a huge difference, those innovations were driven by filmmakers not by studios. Artistic decisions were made that were successful enough to drag an entire industry with it"

Ehh....no. You should check your film history on this one. The move to color was a big studio move., espescially the push to making ALL movies in color. This happened as a reaction to the competition created by television. Same goes for widescreen and sound film.

Posted by: contrarion at March 29, 2010 5:11 AM

Late to the partay, here. Great post, Mr. W. I was compelled to Tweet one of your witticisms, even.

Posted by: Ranylt at April 26, 2010 12:13 PM

jumbo chart you admit

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