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Nerd Alert: Pottermore Revealed! And Watch All 8 Harry Potter Movies at an AMC Theater Near You

By Rob Payne | Trade News | June 23, 2011 | Comments ()

By Rob Payne | Trade News | June 23, 2011 |


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Within traditional "geek" culture, catching up on past movies/TV episodes just before their sequels/new seasons begin is both an enjoyable way to spend an afternoon/summer (or fall -- helloooooo "Lost") and a daunting task to be conquered. Completing a trilogy or five 20+ episode seasons is both a badge of honor and at least a bit shameful, depending on whom you ask. The AMC theater chain appears to fall on the side of the former, or they at least know how to make a quick million dollars (give or take).

Beginning on July 12, 2011 with Harry Potter and the Sorcerer's Stone, continuing through July 14 up to Harry Potter and the Deathly Hallows part I, and ending on July 15 at the midnight premiere of Harry Potter and the Deathly Hallows part II, a select few AMC multiplexes will screen each film adaptation of J.K. Rowlings' (and Christopher Columbus', Alfonso Cuaron's, Mike Newell's, and especially David Yates') all-ages fantasy novels.* This type of roll-out has worked for several series in the past, including Star Wars and The Lord of the Rings, so I'm certain the Harry Potters will have a field day, too.

Personally, I bought all the DVDs for a reason, so I can do this in the comfort of my own home, with beer that is considerably cheaper (and available). But, at $45 for all eight movies, averaging out to $5.63 apiece, that's the best deal you'll ever get at a non-discount theater. So what do you say, are you gonna Nimbus 2000 up your hard earned muggle coin to watch three people age before your eyes?

If you need help making up your mind, here's the most recent trailer. Fair warning, it is pretty radass:


In other Potter-related news, J.K. Rowling has revealed what the Pottermore website is all about, and it's both kind of exciting and kind of disappointing. It does involve new Potter material, but it does not involve new books. It will feature supplemental material to the novels, written by Rowling, that will provide "new material about the characters, places and objects in the much-loved stories." Basically, it's that long-rumored Potter encyclopedia, only it's online and it's free. In addition, all 7 of the Harry Potter books will now be available as digital for e-readers, and there will also be new illustrations, and interactive "Moments," which allow users to "move through the chapters" and experience places like Hogwarts and Diagon Alley firsthand. Whatever that means. More information is provided by the author herself in the video below.

She has reiterated, however, that there will be no new Potter books.


* I just wanted an excuse to type all of those titles and names. Apologies for such a bullshit sentence, but you'll notice I did stop short of including all eight titles.**

** Apologies, also, if you're favorite wasn't included. Mine's Harry Potter and the Prisoner of Azkaban, so I know how you feel.***

***Shit. Okay, apologies if that one wasn't your favorite, because now I feel selfish for including mine. To be fair, I would put Harry Potter and the Goblet of Fire and Harry Potter and the Half-Blood Prince in a second-place tie.****

****God damn it. I honestly didn't mean to not mention Harry Potter and the Chamber of Secrets, especially since it was the first one I saw, when my friends took me to the midnight premiere right after my grandmother died, so it holds a vaguely special place in my heart.*****

*****FUCK. I'm serious when I say I didn't mean to leave out Harry Potter and the Order of the Phoenix. It's just kinda bullshit is all.

Rob Payne writes the indie comic The Unstoppable Force, co-hosts the internet radio show/podcast We're Not Fanboys, and you can find him on Twitter @RobOfWar. He is fairly aware of his absurdity.



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