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"Kings" Is an Even Bigger Flop On Saturday Nights

By Seth Freilich | Trade News | April 22, 2009 | Comments ()

By Seth Freilich | Trade News | April 22, 2009 |


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NBC recently pulled "Kings" from its Sunday night home because it weren't doing so well in the ratings. And when they announced it would air in the dead zone of Saturdays at 8, the writing was on the wall. Too bad, really, because although it's not without its flaws, it has some really good elements, and it was just something different. Different is good sometimes.

Well the ratings may have been bad on Sundays, but they were an unmitigated disaster last Saturday -- last week's airing was the least watched network show of the night, pulling in a 0.6 rating among the treasured 18-49 demographic (that means that only 0.6% of all 18-49 year-olds in the country watched the show). So NBC has decided to yank the show until after sweeps, and its current plan is to start burning off the remaining seven episodes in the same time slot on June 13.

But here's what bugs me -- Saturday night's airing was followed by reruns of "Law & Order: SVU" and "Southland" (sorry Dustin, you're dead wrong -- this show is horseshit), which only pulled in 0.9 and 0.7 ratings, themselves, in that 18-49 demo. Not exactly bottled lightening, you know? And so I'm skeptical that the reruns of the fading "Law & Order" that are gonig to air in place of "Kings" for the next month+ are really going to do that much better. Plus, we don't know what the DVR plus-seven numbers look like yet (that is, the number of folks who record the show and watch it within a week), but I gotta figure that number has be higher for new episodes of "Kings" than for "Law & Order."

Besides, Saturday's the dumping ground -- it's where shows are supposed to crawl up in the corner and die. So why you gotta punish "Kings" for doing exactly what everyone expected, NBC? And now I gotta wait another 6 weeks to see some more of my Ian McShane? Cocksucker.


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