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September 4, 2008 |

By Dustin Rowles | Industry | September 4, 2008 |


Like all red-blooded, domestic-beer-drinking, Prius-driving, real Americans (and even a few Canadians), I adore Bruce Campbell. Dude’s an American Icon, and the only reason he’s not on Mount Rushmore is because he’s never been President, and that’s only because he hasn’t run for the office. Part of the joy of Bruce Campbell is the way he owns his personae. He is, and always will be, Ashley J. Williams. Instead of trying to work against type, he uses it to his advantage in whatever obscure, cable television show he acts in.

And the idea of seeing Bruce Campbell play “Bruce Campbell,” has this delicious ultra-meta meta quality about it, like a Twinkie with filling inside the filling. And then having Bruce Campbell direct Bruce Campbell playing “Bruce Campbell” is like finding nougat(!) inside the Twinkie’s filling filling.

Unfortunately, as we’ve mentioned before, the trailer for My Name is Bruce, in which Bruce Campbell is mistaken for his character Ash from the Evil Dead trilogy and forced to fight a real monster in a small town in Oregon, is awful. It almost looks like Bruce Campbell can’t play “Bruce Campbell” anymore.

Anyway, the trailer (below) has been floating around for awhile (we featured it several months ago), but now the one-sheet has been released (above). And it doesn’t exactly inspire confidence. Still, it’s Bruce Campbell, so naturally My Name is Bruce will be ignored this October when it’s released in theaters, but in January ‘09, it’ll be huge on DVD. Cause that’s how Bruce rolls, y’all.

In Disappointments / Dustin Rowles

Industry | September 4, 2008 |

Dustin is the founder and co-owner of Pajiba. You may email him here or follow him on Twitter.

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